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Touring Conference & Awards
Schedule of Events
Schedule of Events
Registration & Exhibit Tables
Welcome Remarks
10 Questions with...

Matt Jones, Songkick

We Don’t Have A Scalping Problem, We Have A Pricing Problem (So What Are We Going To Do About It?)

As consumer caterwauling related to perceived unfairness in ticketing reaches a fever pitch and lawmakers focus on bots and industry practices, hundreds of millions of dollars in revenue continues to elude the primary market by way of reselling. Consumers have clearly proven they’ll pay triple face value for good seats. So if fans will pay more, why don’t acts charge market value?  The answers are many, as are the strategies the industry employs to combat the issue. Premium pricing and fan club inventory can capture some of that revenue, but the demand/supply dynamic continues to frustrate all stakeholders. Most superstar artists can’t or won’t devote the time and energy to simply price “fairly” and play a market until demand is satisfied (a la Garth Brooks). So if the primary business is truly interested in capturing market value by tapping into the $1 billion lost to reselling, they need to either take a long look at pricing strategies, jump full-tilt into the secondary market, or both. Steered by astute observers of current (and future) market conditions, we will dig into all the many issues at play here in a panel that is sure to spur some lively discussion.

Presenting Safe & Secure Events in a Dangerous World

Long spared the violence seen at other public gathering places around the globe, music venues have been rocked over the past year by fatal incidents at such places as the Bataclan in Paris, Irving Plaza in New York, and the Pulse nightclub and Plaza Live in Orlando. Variously wrought by terrorists, disturbed fans, or simply someone with a beef and a gun, these tragedies not only occurred front-of-house, but also plagued green rooms, VIP areas, and meet-and-greets, forcing the industry to take a hard look at how best to keep events secure and music fans safe. In light of these recent events, we’ve assembled a diverse group of safety and security professionals for a first-ever dive into the risks we face and the strategies, tactics, and precautions concert professionals must take in what has, sadly, become “the new normal.”

MODERATOR: Russ Simons, partner, Venue Solutions Group


Jay Brock, Regional VP, Contemporary Services Corporation 

Frank Keller, president/CEO, Kel Executive Services

Diane Mack, University Director, Emergency Management, Indiana University

Cory Meredith, President, StaffPro

Robert C. Smith, CEO & President, Nightclub Security Consultants

Lunch Break
Artist Development Case Study
10 Questions With...

Scooter Braun, Founder, SB Projects

Contemporary Touring Strategies: The Agents’ Perspective

Tour deal or old school? Amphitheater or arena? Supporting slot or festival play? Secondaries or primaries only? Four theaters or one stadium? GA or reserved? These and other burning questions (like the agent’s role in pricing, marketing, A&R, and the overall career) will be addressed by top agents in the trenches.



Shirley Halperin, Billboard


Rob Beckham, co-head, Nashville office, WME

Marty Diamond, Paradigm Agency 

Ken Fermaglich, UTA

Rick Roskin, CAA

Bruce Solar, APA 

Marsha Vlasic, President, Artist Group International

Agency Forum
















Pre-Awards Cocktail Reception
2016 Touring Awards
Registration & Exhibit Tables
Opening Remarks

Ray Waddell, Executive Director of Content and Programming for Live Entertainment, Billboard

Effective Brand Alliances: What Works, What Doesn’t, And Why

Brands continue to turn to touring artists and live music events to the tune of about $1.5 billion annually, according to IEG Sponsorship Report, with festivals the fastest growing segment in the fastest-growing sector of brand spending. Whether it’s a presenting sponsorship for a global arena tour, sponsoring a stage at a major festival, attaching a brand name to a venue, or launching a branded music event, it’s critical for both the brand and the artist or event involved to align their objectives and optics well before the event takes place or money changes hands. Brands have well learned that reaching this passionate consumer by tapping into the power of live music can drive sales, but a misguided partnership can be ignored at best and do permanent damage at worst. Some of the most successful marketers in live music will talk about the strategic processes and compelling activations that go into creating strategic alliances that benefit all parties, including fans.

Serving The Uber Fan—The Business of the Enhanced Experience

Once made up of gold circle seating and the odd fan club meet-and-greet, VIP offerings, or “enhanced experiences” have scaled new heights in the past decade. In an era where studies show consumers are opting for experiences over “stuff,” and access is the holy grail for hard-core fans, VIP-related packages fit the bill for fans of all ages and economic status. While VIP in its various forms provides critical revenue for artists and tours, they also give uber fans what they want. Today’s VIP menu ranges from old-school meet-and-greets, backstage passes, various bundles, and signings, to private performances, sound checks, music-related cruises, and artist-curated destination events. With varying levels of artist engagement, virtually any music event can tap into this phenomenon, from festivals and non-traditional events to concerts from stadium to club level. The landscape is constantly evolving, security issues are more a concern than ever, and the economic model is complex and flexible. We’ll break it all down here with the best pros that are charting the course of this exciting sector.


Elliot Groffman, Partner, Carroll, Guido & Groffman


Dan Berkowitz, Founder/CEO, CID Entertainment 

Shelley Lazar, Founder/CEO, SLO VIP Services

Andy Levine, Chairman, Sixthman

Josh Moore, Cloud 9

Greg Patterson, Director of Music & Live Events, Eventbrite 

James Sealey, BKSTG  




10 Questions With...

Dina LaPolt, LaPolt Law, P.C.

Lunch Break
Meet Me In Ibiza: Tapping Into the Global Touring Marketplace
10 Questions With...

Tim Leiweke, Oak View Group


Festival Talent Buying: The Quest for ‘Wow’ in a Competitive Marketplace

Embraced by both fans and artists, the festival market has exploded in North America over the past decade. As the sector has become more competitive, festival talent buyers find themselves in a sellers’ market. Regardless of genre, fest bookers are finding it increasingly challenging to book talent that gives each festival a unique identity while balancing the realities of economics and ticket-selling potential with aesthetics and matters of taste. The varied tastes of today’s open-minded music fans would seem to create a broader palette on which buyers can paint their lineup masterpiece, yet still festival lineups look remarkably similar across the summer. This “sameness” is not lost on fans, who often now can make choices based on geography or financial considerations as opposed to being driven by a must-see bill that outweighs all else. This sets up a dangerous dynamic for destination festivals, most of which remain dependent on the names on the poster to sell tickets. Those in the trenches will discuss how to book and present a festival that keeps fans coming—and coming back.

Keynote Q&A












Closing Night Cocktail Reception
2015 Touring Conference & Awards Sizzle Reel
Registration Now Open!
Last Chance tickets available!

Last Chance Tickets Available:

Entry to the two-day conference

Access to all networking events and receptions

One ticket to the 2016 Billboard Touring Awards

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