The Roosevelt Hotel, NYC
WEDNESDAY, NOVEMBER 18, 2015
8:00am - 5:00pm
REGISTRATION & EXHIBIT TABLES
9:15am - 9:30am
9:30am - 10:30am
Artist Development Case Study
In what has become one of the Conference’s most insightful and entertaining sessions, we will feature a relevant, savvy artist that has enjoyed a significant career uptick in the previous months, and the artist and their team will break down the career moves, strategic planning, synergies and music that helped this artist move the career forward. We will examine how the artist got to this point, what other artist and their teams can learn, and what is next.
10:45am – 11:30am
Your Name Here: CMOs Weigh In On Why and To Whom They Write the Checks, and What They Expect for Their Money and Marketing.
Sponsorships and branding across the music industry have moved light years beyond writing checks for name placement into an era where corporate partnerships can not only add huge value to the look and marketing of a tour, but also have massive impact on building the career. Once relegated to arena-level headliners, sponsorship and branding now routinely adds value to artists from baby bands to superstars, and all points in between. Corporate America has learned that the passion of music provides unique access to consumers, and opportunities to deeply engage fans in ways that impact the bottom line on both sides of the equation. Beyond that, branding deals are promoting ticket sales and careers for a wide range of artists across all genres and media channels. Some of the most innovative thinkers and brands in the space will discuss where this sector is heading, what types of partnerships are most effective, and what sorts of opportunities are out there.
11:30am - 11:45am
10 Questions With... Kevin Lyman, Founder, Warped Tour/4fini Productions
The first of four focused interviews with key players that are shaping the touring industry today.
11:45pm - 1:45pm
1:45pm - 2:30pm
A River Runs Through It—How Streaming Influences Touring
As fans shift to streaming as their primary mode of music consumption, we will drill down into how the live business can maximize the impact of this new age of content delivery. Topics include interactive ticketing, marketing, fan engagement, strategic delivery, potential partners, challenges, and opportunities in this exciting evolution.
Gogi Gupta, Founder, Gupta Media
Julia Hartz, Co-Founder & President, Eventbrite
Dan Kruchkow, CMO/Head of Digital Strategy, Crush Music
Jim Lucchese, CEO, The Echo Nest at Spotify
Lars Murray, SVP, Music Makers Group, Pandora
Ryan Okum, EVP, Digital Marketing, Live Nation
Randy Reed, Manager, Red Light Management
2:45pm - 3:30pm
My Pyro Won’t Py, Bro: What To Do When Things Go Wrong
In a world where the law of the land is Murphy’s Law, touring personnel are the most adaptable creatures on the planet. Let’s face, in the dynamic world of presenting live entertainment, it’s not a question of whether something will go off the rails, but when. Artists and seasoned vets of tour production, transportation, tour management, venue operations, booking, promotion, stage management and other key roles in making the magic happen will discuss how they deal with unexpected challenges so the show comes off and the fans never see ‘em sweat.
Joseph Lloyd, Production Manager, Jason Aldean, Sugarland
Bill Greer, Tour Manager, Dave Mathews Band
Kyle Jones, Account Manager/Artist Relations, Stage Call
Wayne Linder, Leasing Operations Manager, Pioneer Coach
Steve Lopez, Tour Manager, Widespread Panic
Max Loubiere, Tour Director, Billy Joel
Eric Mayers, Manager, Red Light Management
3:30pm - 3:45pm
3:45pm - 4:00pm
10 Questions With… David Zedeck, Executive Vice President & President of Global Talent and Artist Development, Live Nation
4:15pm - 5:15pm
You Gotta See This Guy: The Agent in 2015 and the New A&R
The role of agents has evolved far beyond routing tours and crafting deals to the point where agents are playing artist development and career maximization roles once the domain of A&R label execs, managers, promoters and marketers in an never-ending quest to find new talent and bring it to the arena level. Often today, agents are arguably the most savvy assessors of talent in the music industry, discovering unknown artists before label or management ever gets on board. Some of the most successful agents in the industry, from a wide range of genres and acts at varied positions on the career arc, will discuss how the find, foster and develop talent and when, where and how the next superstars will emerge.
5:30 pm - 6:30pm
You keep asking for it so we keep bringing it back: face time with the top agents in the industry that oversee the personal appearance careers of a wide range of artists. This beats a phone call any day, and every year the Agency Forum leads to dates being booked. A who’s who of agents in comedy, country, hip-hop, R&B, rock, indie rock, pop, hard rock/heavy metal, EDM, Latin and other genres will meet with attendees in an intimate back-and-forth roundtables.
6:30pm - 7:30pm
WELCOME COCKTAIL RECEPTION
THURSDAY, NOVEMBER 19, 2015
8:30am - 5:00pm
Registration & Exhibit Tables
9:15am - 9:30am
9:30am - 10:30am
Still Crazy After All These Years: Tales from the Lobby Bar
In terms of cultural impact and big personalities, there simply is no business like the live business. From the emergence of arena rock in the 1970s through various musical trends, industry consolidation, and the increasing “legitimazation” of the live music business, the touring industry has evolved from an informal seat-of-the-pants affair run by pioneering, riverboat gambler/pirates into….something else. Along the way, the music industry has weaved a mosaic of big acts and bigger personalities behind he scenes, the virtual architects that turned a business populated by the stepchildren of the music business into a massive successful global juggernaut that leads the way in artist development, revenue generation, and engagement with fans. In what’s sure to be a highly entertaining session, some of the most influential figures in live music will reveal some of the wildest tales in touring’s colorful history with stories historically relegated to the lobby bar.
10:45am – 11:30am
The Drummer Just Did What? Contemporary Artist Management and the Art of the 3 a.m. Call
Part strategist, part visionary, part therapist and all true believer, artist managers are the direct connection between content generators and the rest of the industry. As labels have cut back, management companies have built up and added services and resources, taking on roles previously relegated to other sectors of the music biz. Some of the music industry’s most visionary, strategic managers will discuss the manager’s role in the contemporary music business, touching on such topics as artist development, digital, touring, marketing, keeping the career on an upward trajectory, international growth, and interaction with the music business at large, and putting out fires.
11:30am — 11:45am
10 Questions With...Seth Hurwitz, Chairman, I.M.P
11:45pm - 1:45pm
1:45pm - 2:45pm
KEYNOTE CASE STUDY:
An in-depth breakdown of one of the most significant and successful tours and careers in 2015.
10 Questions With…Jay Marciano, COO, AEG/Chairman, AEG Live
3:30 pm - 4:15 pm
Staying Golden in the Age of McFestivals: Where Does the Music Festival Go From Here?
Festivals in North America have exploded from being a small factor in the summer music marketplace into the most robust and competitive sector in music. A lineup of producers of the most innovative and successful festivals in the world, from a range of genres, sizes, and markets, will discuss the state-of-the-art of the contemporary music festival, including such topics as exclusivity, talent buying, radius clauses, branded events, customer service, crowd management, artist curation, sponsorships, ticketing, risk management, revenue streams, VIP, and the challenges and opportunities facing the industry as it moves into maturation and, potentially, saturation.
4:30 pm - 5:30 pm
5:30 pm - 6:30pm
Leading touring industry professionals discuss trends, challenges and opportunities in a broad array of touring industry sectors in these intimate breakout sessions.
DIGITAL MARKETING/SOCIAL NETWORKING:
7:00pm – 8:00pm
THE BILLBOARD TOURING AWARDS COCKTAIL PARTY
THE BILLBOARD TOURING AWARDS
Click here for the 2013 Schedule
Click here for 2012 Schedule