Schedule

The Billboard Latin Music Conference
April 27-30, 2015
Ritz Carlton South Beach
Miami, FL

MONDAY, APRIL 27

3:00 pm – 5:00 pm
ONE-ON-ONE SESSIONS
Executives:
Elisabeth Bohlmann, VP New Business, InPulse Digital
Yvonne Drazan, VP Latin Division, West Coast, peermusic
Tracey Gill, Global Marketing Manager, CD Baby
Alexander P. Hartnett, Entertainment Attorney
Kevin “Pills” Montano, President, Creative Media Group
Johnny Phillips, Co-Owner, Select-O-Hits
Bryant Pino, Director of Latin Programming, SiriusXM Satellite Radio
Jeff Young, CEO, Venetian Marketing Group

6:00 pm-8:00 pm
Billboard Latin Music Marketing Awards
Poolside
Presented by: NBCUniversal Hispanic Group, Telemundo and NBC Universo
Performance by: Mariana Vega

9:00pm - 12:30 am
“MAS Y MAS MUSICA” 6TH EDITION ARTIST SHOWCASE
Presented by: Musical Rhythms Promotions
Ocean’s Ten
960 Ocean Drive
Miami Beach, Florida 33139

Hosted By: Erick Cuesta & Dayana Garroz
Special DJ Performance By: ALEX SENSATION From La Mega
Special Guest Performances By: Luis Enrique

Live Performances By:
Angeles
Jay Ruiz
Mike Stanley
Giselle Gastell
Jay Maly & Darian
Melissa Mora & Banton
Nayi
Krisizz KP
Ninon

Tuesday April 28, 2015

8:00 am- 5:00 pm
Registration & Exhibit Tables

9:00 am - 9:15 am
WELCOME ADDRESS, STATE OF THE INDUSTRY 2015
Leila Cobo, Executive Director, Latin Content & Programming, Billboard
Isabel Gonzáles-Whitaker, Deputy Editor, Billboard

9:15 am – 9:45 am
OPENING KEYNOTE
Ismael Cala: Turning the Power of Listening Into Profit
The best-selling author, motivational speaker and host of Cala on CNN en Español, Cala Radio and Univision’s Despierta America, on the inspiration that makes for successful business enterprises.

9:50 am-10:30 am
REVENUE STREAMS 101
From Publishing to Streaming to Concerts and more, a guide to making sense of your music-driven income.
Moderator: Leslie Zigel , Principal, ZIGLAW
Angie Martinez, Attorney, AMP Law
Enzo Mazza, President, F.I.M.I.
Seth Schachner, Managing Director, Strat Americas
Judd White

10:30am – 10:45 am
ESPRESSO BREAK
Presented by F.I.M.I.

10:45 am-11:15 am
DISCOVERY, PROMOTION, REVENUE:
A conversation with Spotify & Pandora
Moderated by:
Amaya Mendizabal, Latin Charts Manager, Billboard
Panelists:
Marcos Juárez, Latin Music Curator & Programmer, Pandora
Valerie Miranda, Label relations, Spotify
Raquel Sofia, Recording Artist

11:30 am - 12:30 pm
THE DIVAS PANEL
Moderated by: Ana Maria Canseco, Television Personality
Panelists:
Kany Garcia, Recording Artist
Ha*Ash, Recording Artist
Ivy Queen, Recording Artist
Rosana, Recording Artist
Sofia Reyes, Recording Artist

12:30 pm- 2:00 pm
BREAK

THE MARKETING EXCHANGE
Presented by: NBCUniversal Hispanic Group, Telemundo and NBC Universo

2:00pm - 2:10pm
Introductory remarks by:
Luisa Varona, VP Programming, NBC Universo

2:10 pm – 2:55 pm
BLURRED LINES:
How brands, music, marketing and advertising are blending in the new music business environment.
Moderator:
Ruben Leyva, SVP, Business Development, Latin Region, Spain & Portugal, Sony Music
Panelists:
Tim Castelli, President, National Sales, Marketing & Partnerships, iHeartMedia
Javier Farfan, VP of Marketing, Verizon
Ruben Leyva, SVP, Business Development, Latin Region, Spain & Portugal, Sony Music
Luis Miguel Messianu, President, Alma
Alex Lopez Negrete, President/CEO, Lopez Negrete Communications
Jorge Plasencia, CEO, República

3:00 pm-3:45 pm
TV AND THE MUSIC STAR
From specials to premieres to reality shows, TV’s changing role in breaking and promoting acts at local and pan-regional levels.
Moderator: Bruno Del Granado, Agent, CAA
Panelists:
Melissa Exposito, Business Development Manager, Latin Iberia, Sony Music Entertainment
Jackie Gagne, VP Multicultural marketing, HBO
Maria Lopez, SVP, Reality Programming, Telemundo
Maluma, Recording Artist
José Tillan, Principal, babyelvis

4:00 pm- 4:30 pm
DADDY YANKEE AND METROPCS: The Art of Creative Partnering
Presented by: MetroPCS
Moderated by: Erica Moreira, Attorney, AMP Law
Panelists:
Daddy Yankee, Recording Artist
Victor Cornejo, Account Director, Richards/Lerma
Javier Figueroa, Marketing Director, MetroPCS

4:30 pm- 4:50 pm
WILL THE REAL LATIN MUSIC CONSUMER PLEASE STAND UP?
Forget all the myths you’ve read on the Latin consumer. With facts, data and the most up-to-date research, Nielsen Music gives the lowdown on who the Latin music consumer really is.
Tatiana Simonian, VP, Branded Music, Nielsen Entertainment

5:00 pm – 5:45 pm
THE TEEN PANEL
The return of Latin music’s most honest focus group. A group of area teens candidly discuss their music discovery and purchasing habits, likes and dislikes.
Moderator:
Angie Martinez, Radio Personality

5:30- 7:00 pm
BUSINESS ROUNDTABLES
Ulysses Alvarado, CEO, Tu Visión Canal
Alina Arboleda, International Business Director, IDA Program
David Frangioni, Co-founder, IDA Program
Monica Escobar, Partner, The 3 Collective
Nanette Lamboy, President, Artist Solutions
Laura Mejia Cruz, Co-founder, The Dream Team Agency
Amaya Mendizabal, Latin Charts Manager, Billboard
Erica Moreira, Attorney, AMP Law
Isabel Paz, Seitrack US
Silvio Pietroloungo, VP, Charts & Data Development, Billboard
Alejandro Recio, Co-founder, AR Solutions
Andres Recio, Co-founder, AR Solutions
Luis A. Sanabria, Founder, SHOCK Entertainment
Pompi Vallejo, Founder, Vallejo Entertainment

5:30 pm – 8:00pm
BUCHANAN’S COCKTAIL HOUR
(in conjunction with Roundtables)
Poolside

7:00 pm- 9:00 pm
ASCAP SHOWCASE
YUCA
501 Lincoln Road, Miami Beach
Performances by:
Christian Daniel
Johnny Sky
Ken-Y
Pedro Capo

WEDNESDAY, APRIL 29
8:30 am-5:00 pm
Registration & Exhibit tables

9:15 am – 9:30 am
OPENING REMARKS
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

9:30 am - 10:15 am
EDM LATINO:
Developing and exploiting Latin music’s new frontier through innovative deals, festivals and artist development.
Moderated by: Erik Velez, VP, Programming, BEATGASM
Panelists:
Luis Estrada, GM, Universal Music Latino, AFTERCLUV, Machete & Capitol Latin
Hugo Langras, Artist Manager, Montana ECI BVM
George Sánchez, Talent Manager, Insane Management
Sebastian Solano, CEO, Life in Color

10:30 am – 11:00 am
ICONIC SONGWRITER Q&A with Luis Fonsi
Presented by: SONY/ATV Music Publishing
Interviewed by: Leila Cobo, Executive Director, Latin Content & Programming, Billboard

11:15 am-12:00 pm
HOW I WROTE THAT SONG
Presented by: BMI
Moderated by:
Delia Orjuela, VP, Latin Writer/Publisher Relations, BMI
Joey Mercado, Senior Director, Latin Writer/Publisher Relations, BMI
Descemer Bueno, Songwriter
Horacio Palencia, Songwriter
Glenn Monroig, Songwriter
Eliel Lind, Songwriter
Yunel Cruz, Songwriter

12:15 pm – 1:15 pm
THE NEW LATIN URBAN MOVEMENT
Presented by Coors Light
Moderator: Alex Sensation, Radio DJ
Panelists:
J Balvin, Artist
J Alvarez, Artist
Plan B, Artist
Farruko, Artist
Nicky Jam, Artist
Justin Quiles, Artist

1:15 pm – 2:30 pm
BREAK

2:30 pm- 3:15 pm
SUPERSTAR Q&A With Romeo Santos
Interviewed by: Leila Cobo, Executive Director, Latin Content & Programming, Billboard

3:30 pm- 4:15 pm
MEXICAN MILLENIALS:
A new crop of bilingual, bicultural regional Mexican acts is pushing boundaries with innovative social media strategies and groundbreaking music.
Moderated by: Tere Aguilera, Correspondent, Billboard
Panelists:
Luis Coronel, Recording Artist (No. 1 debut on Top Latin Albums)
Eden Muñoz, Recording Artist
Kevin Ortiz, Recording Artist (no. 1 Debut on Top Latin Albums)
Leandro Rios, Recording Artist
Jorge Valenzuela, Recording Artist

4:30 pm – 4:50 pm
HOLA, CAN YOU HEAR ME?
Why Mainstream Still Doesn’t Get Latin’s Potential—And What to Do About it
A Roundtable Discussion
Moderated by:
Isabel González-Whitaker, Deputy Editor, Billboard
Panelists:
Rebeca Leon, VP, Latin Talent, AEG Live/Goldenvoice
Johnny Marines, Manager, Romeo Santos
Jesus Salas, EVP, Programming, SBS

5:00 pm- 5:45 pm
THE BILLBOARD "LEGENDS" SESSION FEATURING CARLOS SANTANA
Interviewed by: Leila Cobo, Executive Director, Latin Content & Programming, Billboard

5:45pm- 7:00pm
Pre- En Vivo Concert Glam Lounge
Hosted by TNT Agency
Let the industry's top make-up agency make you over to our En Vivo Concert. Featuring celebrity make-up artist Alejandra Barraza.

9:00pm-11:00pm
Doors at 8:00pm
BILLBOARD EN VIVO
Presented by:
MillerCoors
Pepsi
Toyota
Xfinity
Orgullosa

Performance by:
J.Balvin

Mansion Night Club
1235 Washington Ave
Miami Beach, FL 33139

THURSDAY, APRIL 30
10:00 am – 2:00 pm
Final Ticket Distribution

8:00pm Live
Doors 6:00pm
THE BILLBOARD LATIN MUSIC AWARDS
Produced & Broadcast Live by Telemundo
Live from the BankUnited Center

**Schedule subject to change

Check out the 2013 Conference Schedule Here