Schedule

The Billboard Latin Music Conference
Presented by State Farm
April 22-25, 2013
JW Marriot Marquis
Miami, FL

#BBLATIN

MONDAY, APRIL 22

6:00pm – 8:00pm
Musical Rhythms Promotions Presents "MAS Y MAS MÚSICA" Showcase
JW Marriott Marquis
3rd Floor** change from previous location
Hosted By: Erick Cuesta
Mixed By: Muszik Junkies- Mad Musick-The G Brotherz
Special Performance By: Angel Lopez
Live Performances By:
AlfaBeto
Angello Black
Jae Camilo
Dany Dayan
Jeo
Andre Marcel
Victor Muñoz
Pumva
Sean Riva
Kevin Riva
Cathey Rod

The Celebration Continues...
Blue Martini Lounge-Miami-Brickell
900 South Miami Ave. #250
Miami, FL 33130
Red Carpet 11:00pm
Hosted By: Erick Cuesta
Mixed By: Muzik Junkies- Mad Musick- The G Brotherz

8:00pm – 12:00am
BMI/PEERMUSIC/SONY MUSIC LATIN BILLBOARD SHOWCASE
The Stage (The Design District)
170 NE 38th St
Miami, FL 33137
Live Performances by:
A Band of Bitches
Kat Dahlia
Niña Dioz
Dyland & Lenny
Rio Roma
A special tribute to Tito Puente by Edwin Bonilla
Hosted by MC's Tostao & Slow of ChocQuibTown

TUESDAY, APRIL 23

7:30am -8:30am
ZUMBA CLASS
19th Floor Pool Deck
Zumba Fitness is a high-energy, "exercise in disguise" fitness party that is downright addictive! Zumba classes blend upbeat world rhythms with easy-to-follow choreography to provide effective, total-body workouts where you can burn up 1,000 calories in one hour. You don't want to miss out on this popular work out that 14 million people in 180+ countries have fallen in love with.
Instructor: Betsy Dopico

8:00am – 5:00pm
REGISTRATION & EXHIBITS
19th Floor Corporate Lounge

9:00am – 9:15am
WELCOME ADDRESS, STATE OF THE INDUSTRY 2013
Leila Cobo, Executive Director, Latin Content & Programming, Billboard
Bill Werde, Editorial Director, Billboard

9:15am – 10:00am
ALTERNATIVE WAVE LENGTHS: DIGITAL, SATELLITE AND BEYOND
Find out how new music services target the Latin listener
Moderator:
Bill Werde, Editorial Director, Billboard
Speakers:
Bahigh Acuna, New Markets Lead Spotify Latin America
Trinity Colón Vice President of Programming, SiriusXM
Anya Grundmann Director/Executive Producer, NPR Music
Marcos Juárez, Latin Music Curator & Programmer, Pandora
Mathieu Le Roux, Managing Director Latin America, Deezer

10:15am-10:45am
THE ESSENTIAL PARTNERSHIP: ARTISTS & THEIR INSTRUMENTS
Artists can be very particular when it comes to their instrument of choice. Find out why they gravitate toward a particular brand, and what it takes to join the Fender Familia of Artists with Fender Musical Instruments Corporation SVP of Global Manufacturing, Sergio Villanueva, and very special guest Maná guitarist and Fender artist, Sergio Vallín.
Moderator:
Leila Cobo Executive Director, Latin Content & Programming, Billboard
Speakers:
Sergio Vallín, Guitarist, Maná
Sergio Villanueva, SVP of Manufacturing, Fender

11:00am - 11:15am
THE 5 MOVES THAT WILL MAKE OR BREAK YOUR CAREER
A conversation between a top manager and attorney on the do's and don'ts of managing your career
Speakers:
Johnny Marines Manager, Romeo Santos
James Sammataro, Attorney, Stroock & Stroock & Lavan LLP

11:15 am- 11:35
LIQUID SONGS
Academy Award-winner Jorge Drexler, New SGAE President Anton Reixa and app designers Wake App present Drexler’s interactive songs suite “n by Jorge Drexler,” a groundbreaking project of combinatory music. With an exclusive live performance by Drexler!
Speakers:
Jacobo Bergareche CEO, Wake App
Jorge Drexler Singer/Songwriter
Anton Reixa President, SGAE

11:45am – 12:30pm
THE BILLBOARD SUPERSTAR Q&A WITH CARLOS VIVES
Celebrating today’s release of his first album in eight years.
Interviewed By:
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

12:30pm - 2:00pm
BREAK

THE MARKETING EXCHANGE
Hosted By Telemundo & mun2
Opening remarks:
Mike Rosen, EVP Advertising Sales- Telemundo Media

The Ins & Outs of Branding, Sponsorships and Partnerships

2:00pm – 2:45pm
WHAT THE HECK IS THE NEW BUSINESS MODEL?
Labels and artists are working with brands and agencies in increasingly innovative ways to promote and finance music. Key players tell us about their key deals.
Moderator:
Bruno del Granado, CEO, RM Entertainment Group / Manager, Ricky Martin
Speakers:
Javier Farfan, Senior Director of Cultural Branding, PepsiCo
Claudia Hoyos, General Manager,Marca Colombia
Ruben Leyva, SVP of Business Development, Latin Region, Spain & Portugal,Sony Music
Fernando Rodriguez, CEO, Terra Networks USA
Rafael Toro, Director of Public Relations, Goya Foods

3:00pm-3:30pm
CASE STUDY: THE CRICKET/MUVE SOLUTION
How the music offering of a prepaid wireless service provides a blueprint to successfully reach the Latin consumer.
Moderator:
Speakers:
Skander Goucha, SVP Digital, UMLE
Jeffrey Toig, SVP, Muve Music

3:45pm – 4:15pm
THE ZUMBA SOLUTION
How a fitness program became Latin music’s hottest promotional platform. A conversation with Zumba Founders Beto Perez and Alberto Perlman.
Moderator:
Judy Cantor-Navas, Managing Editor, Billboard en Español , Correspondent, Billboard Magazine
Speakers:
Beto Perez, Co-Founder and CCO, Zumba Fitness
Alberto Perlman, Co-Founder and CEO, Zumba Fitness

4:30pm- 5:00pm
ONE FOR ALL: HOW UNIVISION IS ALIGNING ITS MULTIPLE PLATFORMS TOWARD A COMMON GOAL
The Univision Radio Case Study
Speaker:
Evan Harrison EVP, Content and Entertainment, Univision Radio
Jose Valle President Univision Radio

5:00pm – 5:30pm
VIVE HOY CON PEPSI: PEPSI'S JOURNEY THROUGH LATIN CULTURE
Learn how brand partnerships in the music industry are evolving and how Pepsi is leading this charge through its innovative artist alliances.
Moderator:
Justino Aguila, Associate Editor for Latin Music, Billboard
Speakers:
Carlos Saavedra Director, Brand Engagment-Multicultural, Pepsi

5:30pm-6:00pm
MUSIC MARKETING AWARDS
Hosted By Telemundo & mun2
Billboard recognizes and honors the year’s best advertising, branding and sponsorship campaigns that use Latin artists and their songs.


Categories include:

Campaign of the Year
-Honey Bunches of Oats, XL Alliance, Positive Mix Campaign with Prince Royce
-Mastercard Mexico, EMI Mexico, Priceless Music with Various Artists
-MTV Unplugged and Grupo Exito, Universal Music Latin, Juanes MTV Unplugged Marketing Campaign

Best Online/Social Campaign
- Coca-Cola, MRY, Coca-Cola Mix On Campaign with Jason Derulo, Alyssa Bernal, Joey Montana, Maffio
- Spanish Broadcasting Systems, SBS Radio Network:Live Video Chat Series with Multiple Artists
- Pepsi/American Family Insurance, Terra Networks, Concert with Alejandro Sanz

Best TV Campaign
- ATT, Sony Music Entertainment Latin, The Formula:Romeo Santors+ AT&T
-Coca-Cola, Universal Music, Olympics ( Coke Move to the Beat) with Belanova
-Coca-Cola, Universal Music, X-Mas Coca-Cola wtih David Bisbal

Best Tour Sponsorship Campaign
- Net 10 Wireless, Cardenas Marketing Network, Gigant3s Tour with Marc Anthony, Chayanne and Marco A. Solis
- State Farm, Alma DDB/The Marketing Arm, JLO and Enrique Summer Tour, Enrique Iglesias & Jennifer Lopez
-AT&T, Sony Music Entertainment Latin, The Formula: Romeo Santos & AT&T, Romeo Santos

6:00pm-7:00pm
MARKETING EXCHANGE RECEPTION
Hosted By Telemundo & mun2
19th Floor, Poolside

7:00pm – 10:00pm
LATIN SONGWRITERS HALL OF FAME & AFTERPARTY
*Additional Fees Apply

9:00pm-11:00pm
TOP STOP MUSIC SHOWCASE
Grand Central
697 N Miami Ave. Miami, FL 33136
Live Performances by:
Tito Nieves
Villa-Mizar (formerly Bacilos)
Leslie Grace
Toby Love
Jonathan Moly
5 Solz
And a special preview of the "Sergio George Salsa Giants Movie" featuring Marc Anthony, Oscar D'León, Luis Enrique and many more!

10:00pm-12:00am
Caporaso Entertainment Showcase
Brickell Irish Pub
1451 South Miami
Miami, FL 33130
Performances By:
Marger
Lena Burke
Magic Juan
Ale Ortega
Daniel Santa Cruz
Lorena Ares
Lulo Perez
Foco
La Quilombera
Jessi Leon
Daniel Rene

WEDNESDAY, APRIL 24

7:30 am-8:30am
ZUMBA CLASS
19th Floor pool deck
Zumba Fitness is a high-energy, "exercise in disguise" fitness party that is downright addictive! Zumba classes blend upbeat world rhythms with easy-to-follow choreography to provide effective total-body workouts where you can burn up to 1,000 calories in one hour. You don't want to miss out on this popular work out that 14 million people in 180+ countries have fallen in love with.
Instructor: Heidy Torres

8:30am-6:30pm
REGISTRATION & EXHIBITS
19th Floor Corporate Lounge

9:15am – 9:30am
OPENING REMARKS
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

9:30am – 10:15 am
NEW WINDOWS FOR REGIONAL MEXICAN
Regional Mexican music finds new avenues of development in television and video. A conversation with key star-makers, executives and talent.
Moderator:
Pepe Garza Founder & President, Arpa Musical
Speakers:
German Chavez Managing Director, Discos Sabina
Memo Ibarra Artist, Alerta Zero
Diana Mogollón , General Manager, mun2
Luis Rivera, Senior Programmer, Latin Music & Videos, Music Choice

10:30am – 11:15am
VIVA FOR VEVO
Maximizing your presence and revenue in the world’s leading all-premium music video and entertainment platform.
Moderator:
Bill Werde, Editorial Director, Billboard
Speakers:
Gustavo Lopez EVP, Brand Partnerships & Digital, Universal Music Latin Entertainment
Doug McVehil, SVP, Music Programming, Talent & Content Operations, VEVO
Don Omar, Artist

11:30am-12:00pm
BILLBOARD CHART UPDATE
Speakers:
Leila Cobo, Executive Director, Billboard
Silvio Pietroluongo, Director of Charts,Billboard

12:15pm – 1:15pm
HOW I WROTE THAT SONG
Hosted By: BMI
The top Latin songwriters come together to tell the stories behind their songs and perform in an acoustic setting for this program favorite, presented by BMI.
Moderator:
Delia Orjuela, Vice President, Latin Writer Publisher Relations, BMI
Speakers:
Arthur Hanlon
Luis Carlos Monroy
Rio Roma
Kike Santander
Wise

1:15pm – 2:30pm
BREAK

2:30pm- 3:15pm
LATIN’S LEADING LADIES
A gathering of bold new female artists who are changing the sound and look of women in music.
Moderator:
Justino Aguila, Associate Editor for Latin Music, Billboard
Speakers:
Kany Garcia
Carla Morrison
America Sierra
Olga Tañón

3:30pm- 4:15pm
THE BILLBOARD SUPERSTAR Q&A WITH GLORIA ESTEFAN
Presented by: tr3s
Latin music's premiere female artist on her new album, her Broadway show, her multiple businesses and remaining Number 1 on the charts
Interviewed by:
Leila Cobo, Executive Director, Billboard

4:30pm – 5:00pm
THE BILLBOARD INDUSTRY Q&A WITH TELEMUNDO PRESIDENT EMILIO ROMANO
Telemundo Media’s Bold Musical Moves: As part of its recent re-branding, new programming offerings, and with the support of its parent company Comcast and NBCUniversal, Telemundo Media is aggressively placing music at the forefront of its programming and content development strategy. An in-depth conversation with president Emilio Romano on Telemundo’s Musical Future.
Interviewed By:
Bill Werde, Editorial Director, Billboard

5:00pm – 5:30pm
THE NEW TROPICAL
An exciting panel of established and emerging acts discuss the evolution of tropical music, its trend toward fusion and its place in radio today.
Moderator:
Justino Aguila, Associate Editor for Latin Music, Billboard
Speakers:
Chino y Nacho
Karlos Rose
Henry Santos

5:30pm – 6:30pm
TÚ A TÚ ROUNDTABLES & HAPPY HOUR
Intimate Roundtable discussions with Latin music’s power players…with cocktails!

BILLBOARD CHARTS
Silvio Pietroluongo, Director of Charts,Billboard

RISK MANAGEMENT
Erica Moreira Attorney, AMP Law, PLLC

SOCIAL MEDIA
Sebastian Mourra, CEO & Co-Founder, Razz Interactive

DISTRIBUTION
Johnny Phillips President, Select-O-Hits

SPONSORSHIPS
Luana Pagani President, Seitrack US

RADIO PROMOTION
Mario "Jochy" Rodriguez , East Coast Marketing And Promotions Director, Universal Music Latino and Machete Music

MARKETING YOUR ALBUM ON A BUDGET
Jeff Young President/CEO, Venetian Marketing Group

HOW TO PUT TOGETHER YOUR TOUR
Robert Fernandez , CEO, Mr 305 Inc.

SYNCS AND SONIC BRANDING
Jose Luis Revelo Director of Business Development & Music Strategy, Latin Markets Man Made Music

PUBLISHING
Yvonne Drazan, A&R Director, peermusic

A&R
Aldo Gonzalez A&R Manager, Universal Music Latino and Machete Music

HOW TO GET YOUR MUSIC ON TV
Florencia Mauro, Music Coordinator, Telefe, Argentina

6:30pm – 8:30pm
ASCAP LATIN SHOWCASE
Yuca
501 Lincoln Road, Miami Beach
Live Performances By:
Kany Garcia
Debi Nova
Mariana Vega
Lena

8:30pm
THE BILLBOARD BASH
CAMEO Nightclub
1445 Washington Avenue, Miami Beach, FL 33139
**Tickets or Conference Badges Required for Entrance 21 and Over

Hosted by Crash, Guad, Emeraude, Yarel & Bronca of mun2

OPENING ACTS- NEW ARTIST SHOWCASE
Almas Band
Banda La Leyenda
Banda Yurirense
Sophi
Viajero

PERFORMANCES BY:
América Sierra
Grupo Treo
Plan B
Akwid

THURSDAY, APRIL 25

9:30 am-10:30am
ZUMBA CLASS
19th Floor pool deck
Zumba Fitness is a high-energy, "exercise in disguise" fitness party that is downright addictive! Zumba classes blend upbeat world rhythms with easy-to-follow choreography to provide effective total-body workouts where you can burn up to 1,000 calories in one hour. You don't want to miss out on this popular work out that 14 million people in 180+ countries have fallen in love with.
Instructor: Liana Veda

10:00am – 2:00pm

LAST CHANCE FOR TICKET PICK UP!
19th Floor Corporate Lounge

7:00pm

THE BILLBOARD LATIN MUSIC AWARDS
Presented by State Farm
Produced & Broadcast Live by Telemundo
Live from the BankUnited Center

1245 Dauer Drive, Coral Gables, FL
**Tickets/Credentials Required for Entrance

11:30pm
AWARD SHOW AFTER PARTY
**Tickets or Conference Badges Required for Entrance 21 and Over


*Schedule Subject To Change.
**All Showcases & Cocktail Parties are 21 and over.