Billboard Latin Music Conference & Awards
Presented by State Farm
April 23-26, 2012
Miami
Your Music, Your Deal, Your Way.
#BBLatin
#sprintverde
MONDAY, APRIL 23
6:00pm- 8:00pm
PRE-CONFERENCE KICK OFF SHOWCASE
SAM Broadcaster In collaboration with Musical Rhythms Promotions Presents “MAS Y MAS MÚSICA” Showcase.
Hosted by Erick Cuesta
Live Performances By: Kury Luna, Frankie Nino, Andre Marcel
Spanglish Global: Maffio, DJ Kane, Davon, Ricky Rick, Xtreme – Danny D. & Dariel
Tiger Music/EAM’s Ent.: Mega Tu Dulcero & Aldo El Arquitecto
P.V.C. Ent.: Ri-K Swing
The celebrations continue at CLUB EUFORIA at 90 N.E. 11th Street, Miami, FL
Red Carpet: 10:30pm
Hosted Erick Cuesta & Jay Garcia
TUESDAY, APRIL 24
8:00am – 5:00pm
REGISTRATION & EXHIBITS
19th Floor Corporate Lounge English &
Spanish Translations Provided by Lighthouse Translations
Morning Wake Up Courtesy of Café Bustelo
Badges Sponsored by SESAC
Lanyards Sponsored by Eventus Marketing Inc.
Official Soft Drink - Pepsi
Official Rum - Ron Atlantico
Leila Cobo's Fashions Provided by Victoria Lopez Castro
Official Make Up and Hair Styling Team - TNT Agency Inc.
9:15am – 9:30am
WELCOME ADDRESS & STATE OF THE INDUSTRY 2012
Leila Cobo, Executive Director, Latin Content & Programming, Billboard
9:30am – 10:30am
THE LEADER’S PANEL
Heads of top music companies come together for a no-holds-barred discussion on the state of the industry.
Moderator: Leila Cobo, Executive Director, Latin Content & Programming, Billboard
Speakers: Nir Seroussi, General Manager, Sony Music US Latin
Henry Cardenas, President/CEO, CMN
Victor Gonzalez, President, UMLE
Tomas Cookman, President, Nacional Records/Cookman
Rebecca Leon, VP of Latin Talent/Manager for Juanes, AEG Live/Goldenvoice
10:30am - 11:00am
PANDORA: REDEFINING RADIO
A Q&A with Pandora CEO Joe Kennedy.
Speaker: Joe Kennedy, President & CEO, Pandora
Moderator: Leila Cobo, Executive Director, Latin Content & Programming, Billboard
11:00am - 11:30pm
RADIO Q&A with JOSE VALLE, UNIVISION RADIO
Speaker: Jose Valle, President, Univision Radio
Moderator: Leila Cobo, Executive Director, Latin Content & Programming, Billboard
11:30pm – 12:00pm
INDUSTRY Q&A SBS Entertainment, 360 Plus:
Executives from SBS entertainment, radio & television talk candidly about their unique entertainment platform, case studies and results.
Speakers: Angelo Schipilliti, National Director of Concerts
Jorge Ramos, Worldwide Management
Richard Lom, Director of Entertainment
John Piña, Creative Director
Jesus Salas, EVP of Programming
Lucas Piña, SVP of Entertainment
Albert Rodriguez, EVP, CRO
12:00pm – 12:30pm
PROGRAMMING FOR A NEW GENERATION
How radio is addressing the new Latino demographic.
Speakers: Cesar Canales, Regional Programming Director, Univision Radio
Pedro Javier Gonzalez, Regional Programming Director, Univision Radio
Haz Montana, Regional Programming Director, Univision Radio
12:30pm - 1:45pm
BREAK
1:45pm – 6:30pm
THE MARKETING EXCHANGE:
The Ins & Outs of Branding, Sponsorships and Partnerships
Sponsored by Telemundo and mun2
Welcome Remarks
Borja Perez, SVP, Digital & Social Media, Telemundo Media
1:45pm - 2:30pm
Q&A with DON OMAR: Unveiling the Strategy Behind the Hits
An exclusive one on one with one of the Billboard Latin Music Awards Top Finalists – discussing hit singles, merchandising, and unique marketing deals, including his new alliance with Zumba!
Moderator:
Leila Cobo, Executive Director, Latin Content & Programming, Billboard
Speakers: Don Omar
2:30pm - 3:15pm
REACHING THE NEW LATINO
How brands and agencies are targeting the “New” U.S. born Latino via music and music branded events.
Moderator: Rick Marroquin, Lifestyle Agent, CAA
Speakers: Javier Farfan, Senior Director, Cultural Branding, PepsiCo.
Jorge Plasencia, Chairman/CEO, Republica
Carlos Munoz, SVP/Group Account Director, Globalhue
Lily Juliano, National Hispanic Segment Manager, Verizon Wireless
Gustavo Lopez, EVP of Brand Partnerships & Digital, UMLE
3:15pm - 4:00pm
TARGETING MUSIC
Winning strategies from music mogul Emilio Estefan and Target VP of Entertainment John Butcher
Speakers: John Butcher, VP of Entertainment, Target
Emilio Estefan, Chairman, Estefan Enterprises
4:00pm - 4:45pm
APPROACHING BRANDS FOR YOUR MUSICAL PRODUCT
From sponsorships to experiential marketing, learn the ins and outs of connecting with brands and marketers for maximum benefit.
Moderator: Elena Sotomayor, VP Event Marketing/Ideation/Sales, Cardenas Marketing Network
Speakers: Erica J. Moreira, Attorney, AMP Law, PLLC
Mayna Nevarez, CEO, Nevarez Communications
Tricia Bean, Director of Hispanic Sponsorships, AT&T
Jorge Diaz de Villegas, SVP, Flieshman Hillard
David Anon, Senior Director of Marketing for Latin America, Blackberry
4:45pm - 5:00pm
CASE STUDY: WALMART PRESENTS ACCESO TOTAL
Tracking growth and results from a unique performance partnership between label, artist and retail.
Presenters: Javier M. Delgado-Granados, Multicultural Marketing Manager, Walmart
Julio Vega, VP of Latin Purchasing, Sales and Marketing, Music, Movies and Books, Anderson Merchandisers
5:00pm - 5:15pm
THE ANHEUSER BUSCH/PITBULL PARTNERSHIP: A CASE STUDY
Speaker: Rudy Beltran, Marketing Director, Anheuser Busch
Elena Sotomayor, VP Event Marketing/Ideation/Sales, Cardenas Marketing Network
5:15pm - 5:30pm FROM SANTANA TO LO PROXIMO
Live Nation Latin touring and brand partnerships.
Speakers: Manuel Moran, VP, Latin Programming
Carlos Orjuela, Latin Talent Buyer
Terri Liebler, VP, Sales
Lisa Lugo, VP, Marketing Solutions
5:30pm – 6:30pm
PRESENTATION OF THE MARKETING AWARDS & HAPPY HOUR
Billboard recognizes and honors the year’s best advertising, branding and sponsorship campaigns that use Latin artists and their songs.
Sponsored by Telemundo and mun2 2012
Dan Lovinger, EVP, Advertising Sales & Integrated Marketing, Telemundo Media
2012 FINALISTS ANNOUNCED!
ONLINE/SOCIAL
1) Coca-Cola/Seremos Mas/Chino y Nacho
2) El Reto Fast Five/ Don Omar/ Time Warner Cable/ Hispanic Heritage Month
3) Heineken/ Noches Latin GRAMMY Featuring Alexis y Fido, Gocho, Siete, DJ Candy Boy
TOUR SPONSORSHIP
1) 5 Gum/Cardenas Marketing Network/ Camila Dejarte De Amar Tour
2) MetroPCS/ Richards Group/ MetroPCS & Huawei Present the Enrique Iglesias Euphoria Tour/ Enrique Iglesias
3) Post Honey Bunches of Oates/Jencarlos Canela
TV
1) Target/Grupo Gallegos/ Fall Campaign with Ximena Sariñana, Koko, Pinker Tones & Plastics Revolution
2) AT&T/ Bravo/ Paulina Rubio AT&T Blackberry 4G Campaign
3) Dr Pepper/Lopez Negrete Communications/Vida23/Pitbull
PRINT
1) Dr. Pepper/Lopez Negrete Communications/Vida23/Pitbull
2) Western Union/Love in Any Language/Daddy Yankee
3) Grito Canalla/Unusual Communication/Acuérdate de este Canalla
7:00pm – 9:00pm
COCKTAIL RECEPTION
19th Floor JW Marriott Marquis
Festival Boca Del Rio presents "La Salsa Vive"
A live musical tribute to salsa.
Hosted by Nu Life Entertainment
Live Performances by:
N' Klabe with "Our Latin Thing"
Plus! The world's top salsa dancers and DJ Alex Sensation
10:00pm
CAPORASO ENTERTAINMENT & SONICPROJECTS SHOWCASE
Brickell Irish Pub
1451 South Miami Avenue, Miami
Featuring:
Placido Domingo Jr. and World 5 Music
Edwin Bonilla and Elastic Bond
Eva Cautiva
Alexis Grullon
Urban Rebel
Ariel Nan
Gonzalo Real
Also presenting a new generation of up-and-coming stars
Marcela
Foco
La Pepa
WEDNESDAY, APRIL 25
9:00am – 5:00pm
REGISTRATION & EXHIBITS
10:00am – 11:00am
DO IT YOURSELF
Artists and executives with proven track records tell us the path to indie success.
Speakers: Ricky Munoz, Intocable
Alberto Del Castillo, In-Motion
Jeff Young, President, Venetian Marketing Group
Sergio Rozenblat, Co-owner, The Entity
David LaPointe, LP Marketing & Promotions
Gabriel Buitrago, President, Summa Entertainment
Moderator: Bill Werde, Editorial Director, Billboard
11:00am – 11:30am
REMAKING SELENA
A once-in-a-lifetime peek at the recording process.
Producer Moogie Canazio and Capitol Latin SVP Sergio Lopes show us, on the recording console, how Selena’s classic recordings were stripped, remastered and re-recorded into current hits.
Speakers: Sergio Lopes, SVP, Capitol Latin
Moogie Canazio, Producer/Composer
11:30am - 12:15pm
Q&A with JENNI RIVERA: THE DIVA WE WANT TO KNOW
Speaker: Jenni Rivera
Moderators: Justino Aguila, Associate Editor, Latin & Special Features, Billboard
Flavio Morales, Senior Vice President, Programming & Production, mun2
12:15pm – 1:15pm
HOW I WROTE THAT SONG PRESENTED BY BMI
Top composers and songwriters tell us the stories behind their biggest hits and perform them live.
Speakers: Chino & Nacho
Horacio Palencia
Gocho
Benny Camacho
Moderator: Delia Orjuela, Vice President Latin Writer Publisher Relations, BMI
1:15pm- 2:30pm
BREAK
2:30pm – 3:30pm
SUPERSTAR Q&A with PITBULL
Speaker: Pitbull
Moderator: Leila Cobo, Executive Director Latin Content & Programming, Billboard
3:30pm- 4:30pm
REGIONAL MEXICAN
Sponsored by Morgan Renee Live, LLC
The new generation of Regional Mexican acts discuss genre trends, violence and marketing and promoting online
Introduction by: Randy Carrillo, CEO, Morgan Renee Live, LLC
Moderator: Justino Aguila, Associate Editor, Latin & Special Features, Billboard
Speakers:
Erick Rincon, Artist, 3BallMTY (Universal)
DJ Otto, Artist, 3BallMTY (Universal)
Beat Sheeqo, Artist, 3BallMTY (Universal)
Luis Del Villar, President, Del Records
Gerardo Ortiz, Artist (Del Records, Sony)
Toy Selectah, Producer/Remixer
Jose Serrano, Latin Power Music
4:30pm – 5:30pm
BEING SOCIAL
Sponsored by RedMas
How to use Tumblr, YouTube, Foursquare and more to your advantage.
Moderator: Borja Perez, SVP, Digital & Social Media, Telemundo Media
Speakers: Mark Coatney, Media Outreach Director, Tumblr
Ashley Simon, Manager, Media Partnerships, Foursquare
Vivian Lewit, Director, Music Content Partnerships, YouTube
Jorge Rincon, CEO, RedMAS
Demian Bellumio, COO, Senzari
5:30pm – 6:30pm
DJ TAKES THE SPOTLIGHT
How today's DJs are breaking new music, defining trends and becoming artists themselves.
Moderator: Kevin "Pills" Montano, President, Creative Media Group/Latin Mixx
Panelists: Juan Magan, DJ/Artist
Alex Sensation, DJ/Radio Personality/Producer, SBS NY- Miami
Maffio, DJ/Artist
Lisa Khool-Aid Rios
DJ Carolina Cartell, Channel Digital Publishing and Production Deals, Cartell Entertainment, LLC
Dj eddie G, DJ/Producer, E&R Records
6:30pm – 9:30pm
ASCAP and Sony ATV Present:
Latin Acoustic Sounds
Yuca Restaurant
501 Lincoln Road, Miami Beach
With Performances by:
Noel Schajris
Río Roma
Kuuk
Lorena Gómez
8:30pm
THE BILLBOARD BASH
Sponsored by Senzari
CAMEO Nightclub
1445 Washington Avenue, Miami Beach, FL 33139
**Tickets or Conference Badges Required for Entrance
21 and Over
Hosted by Crash & Guad of mun2
Opening Acts- New Artist Showcase:
Grupo Treo
Santaye
Norka
Jossie Cordoba
L.L.Radio
Live Performances by 2012 Latin Award Finalists:
Horacio Palencia and N'Klabe
Live DJ Set by Juan Magan
Special Performance by Elvis Crespo
THURSDAY, APRIL 26
10:00am – 2:00pm
Last chance for ticket pick up!
Registration Area
7:00pm
THE BILLBOARD LATIN MUSIC AWARDS
Presented by State Farm
Produced & Broadcast Live by Telemundo
Live from the BankUnited Center
1245 Dauer Drive, Coral Gables, FL
**Tickets/Credentials Required for Entrance
Awards Show After Party
#BBLatin
#sprintverde
*Schedule Subject To Change
