Schedule

The Billboard Latin Music Conference
Presented by State Farm
April 21-24, 2014
CELEBRATING 25 YEARS!
JW Marriot Marquis Miami, FL
#BBLATIN

MONDAY, APRIL 21, 2014
3:00pm – 5:00pm
MEET THE EXECUTIVES: ONE ON ONE SESSIONS WITH KEY PLAYERS*
Attendees scheduled for these career counseling sessions should arrive 5 minutes before your scheduled time.
* you may only sign up for one-on-one sessions after you have registered for the conference.

Plaza 1, 5th Floor
Speakers:
Erol Cichowski, VP, International, The Orchard
Yvonne Drazan, A&R Director, peermusic
Juanjo Duran, Head of Hispanic Content, Youtube
Melissa Giles, Founder, Soulfrito Festival
Michael Lazarus, Founder & President, Latin Pulse Media/Music Inc.
Kevin “Pillz” Montano, President, Creative Media Group
Manny Mora, COO, ArmySocial
Katie Morse, Head of Social Media, Billboard
Sean Glover, , Director of Industry Affairs, SoundExchange
Toy Selectah, Producer
Jeff Young, CEO, Venetian Marketing Group

6:00pm – 9:00pm
"MAS Y MAS MÚSICA" Showcase
Hosted by: Musical Rhythms Promotions
Celebrating its 5th Anniversary
19th Floor, Poolside
Hosted by:
Erick Cuesta &
Erika de la Vega
Mixed by:
Muszik Junkies with special guest Adassa

Special Performances By:
Frankie Negron
Los Adolescentes
Ronald Borjas

Live Performances:
Jayma y Dalex
Lorena Ares
Renzo
Chantel Collado
Victor Drija
Anais Vivas

8:00pm – 11:00pm
PANDORA DISCOVERY DEN NOCHE DE MÚSICA LATINA
Grand Central
697 N Miami Ave, Miami, FL 33136
Performances By:
Leslie Grace
Alexis y Fido
J. Balvin
Karlos Rosé

TUESDAY, APRIL 22,2014
8:00am – 5:00pm
REGISTRATION & EXHIBITS
19th Floor Corporate Lounge

8:30am- 8:45am
WELCOME ADDRESS, STATE OF THE INDUSTRY 2014
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

9:00am- 9:30am
THE LATIN MUSIC TAKEOVER - ONE MOBILE PHONE AT A TIME
How the digital sales explosion is finally reaching Latin America.
Moderator:
Skander Goucha, SVP of Digital, Universal Music Latin Entertainment
Speakers:
Scott Bagby, Head of Strategic Partnerships, Rdio
Adrian Harley , Head of Music Partnerships, Latin America, Google Play
Herb Payan, SVP, Digital Business Development, Sony Music Entertainment
Emmanuel Zunz, CEO and Co-Founder, ONErpm

9:30am -10:00am
VIEWS ON VEVO: THE INDUSTRY Q&A WITH RIO CARAEFF, PRESIDENT/CEO VEVO
An in-depth conversation with the head of the international entertainment platform, discussing global trends, Latin strategy and development and how videos have become the top promotional vehicle in the market.
Interviewed By:
Joe Levy, Editor At Large, Billboard

10:15am- 10:45am
THE ICONIC SONGWRITER Q&A WITH OMAR ALFANNO
Hosted by Sony/ATV
One of Latin music’s most celebrated composers, Alfanno has penned 13 top 10s and five No. 1s on Hot Latin Songs, including “A Puro Dolor” (Son By Four), the longest running song on the history of the chart.
Interviewed by:
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

10:45am – 11:15am
LATIN MUSIC IN FILM: THE PANTELION EXPERIENCE
Executives from the biggest Latin-targeted Distribution and Production Company discuss the success behind the concept, marketing and music of their top films, including Instrcutions Not Included, Chavez and the upcoming La Vida Robot (starring George Lopez and Marisa Tomei)
Moderator:
Bruno Del Granado, Agent, CAA
Speakers:
Edward Allen, COO, Pantelion Films
Benjamin Odell, President of Production, Pantelion Films
Paul Presburger, CEO, Pantelion Films

11:30am-12:00pm
MANO A MANO WITH THE SUPERSTARS: Q&A WITH DAVID BISBAL & LUIS FONSI
Two of the Latin Pop's biggest singer/songwriters on their musical process, their new albums, and their takeaways from the last 25 years of Latin Music.
Interviewed by:
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

12:00pm - 1:30pm
BREAK

THE MARKETING EXCHANGE
Hosted By Telemundo & mun2
Welcome remarks by:
Christine Maggiore-Escribano, SVP of Integrated Marketing Solutions, Telemundo Media

1:30pm – 2:15pm
CAMPAIGNS THAT WORK
Our focus group of top advertisers does a marathon critique session through five years of music-driven campaigns. What worked and what didn't?
Moderator:
Christine Maggiore-Escribano, SVP of Integrated Marketing Solutions, Telemundo Media
Speakers:
Leticia Juárez, Partner, Marketing & Client Services, Castells & Asociados
Luis Miguel Messianu, President & Chief Creative Officer, Alma
Carlos Munoz, VP/Group Account Director, Latin Works
Alex López Negrete, CEO, Lopez Negrete Communications

2:30pm-2:50 pm
CASE STUDY: CEREAL CON MÚSICA
How Honey Bunches of Oats Became an Innovative Partner for Developing Latin Acts.
Presenter:
Michael Foley, Senior Brand Manager, US Hispanic & Export, Post Foods

3:00pm - 3:30pm
Superstar Q&A

3:35pm - 4:20pm
GOOOOLL!!!! THE MAKING AND MARKETING OF THE MUSIC FOR THE WORLD CUP
A dream team of executive players on the stories behind the making, marketing and impact of the World Cup anthems.
Moderated by:
Judy Cantor-Navas, Billboard Correspondent and Managing Editor, Billboard en Español
Speakers:
Joe Belliotti, Director of Global Entertainment Marketing, Coca-Cola
David Correy, Recording Artist
Tom Corson, President, RCA Records
Alexandre Schiavo, President, Sony Music Entertainment Brazil
Steve Schnur, President, EA Music Group
Carlos Vives, Recording Artist

4:30pm - 5:15pm
ALTERNATIVE MARKETING FROM "THE DIGITAL TOOLBOX"
Hear from leaders behind new and effective platforms that allow artists to drive buzz of new music/projects (press, digital and social), engagement with actual music, and sell tickets/merch.
Moderator:
Juan Paz, Senior Director, Digital Strategy and Marketing, Sony Music Latin
Speakers:
Keith Hernandez, Executive Director, International Strategy, Buzzfeed
Valerie Miranda, Label Relations, Spotify
Manny Mora, COO, ArmySocial
H.L. Ray, Director - Entertainment Group, Gilt City

5:30pm - 6:00pm
MUSIC MARKETING AWARDS
Hosted By Telemundo & mun2
Billboard recognizes and honors the year’s best advertising, branding and sponsorship campaigns that use Latin artists and their songs.

6:00pm - 7:00pm
MUSIC MARKETING AWARDS RECEPTION
Hosted By Telemundo & mun2
19th Floor, Poolside

7:00pm – 9:00pm
ASCAP SHOWCASE
Yuca
501 Lincoln Road, Miami Beach
Performances By:
Luis Enrique
Leslie Grace
Cabas
Benavides
Omar Alfanno

9:00pm-11:00pm
UMLE PRESENTS
FUTURE SOUNDS: EDM AND BEYOND

A showcase of the new generation in Dance Music
Grand Central
697 N Miami Ave, Miami, FL 33136
Hosted by: Juan Magan

With performances and DJ sets by:
DJ Stephanie Loayza
Domino Saints
AtellaGali
MilkMan
El Dusty
Los Rakas
Sky Blu of LMFAO
Victor Magan

WEDNESDAY, APRIL 23, 2014

8:30am - 6:30pm
REGISTRATION & EXHIBITS
19th Floor Corporate Lounge

10:00am – 10:15am
OPENING REMARKS
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

10:15am -11:00am
THE ANNUAL BILLBOARD DIVAS PANEL
A new crop of Latin female artists continue to ignite the marketplace with their music in exciting ways. A conversation on redefining, reshaping and rekindling the industry in a multitude of genres.
Moderated by:
Justino Aguila, Associate Editor, Latin & Special Features, Billboard
Speakers:
Kat Dahlia
Leslie Grace
La Marisoul
Gloria Trevi

11:15am – 11:45am
HOW TO MAXIMIZE YOUR YOUTUBE PRESENCE AND REVENUE
Hosted by SESAC Latina
From the anatomy of a video to free multi-channel administration tools for global distribution, the essential information on how to truly grow and profit from YouTube.
Introduction by:
J.J Cheng, VP, SESAC Latina
Presenter:
Jencarlos Canela
Aaron Davis, CEO/ Co-Founder, Exploration.io

12:00pm – 12:30pm
THE ART OF A&R/EL ARTE DEL A&R
THE BILLBOARD INDUSTRY Q&A WITH AFO VERDE, CHAIRMAN/CEO SONY MUSIC LATIN AMERICA/IBERIAN PENINSULA
Sony continues to expand its market share under Verde, who in the past 12 months released hit albums by Marc Anthony, Romeo Santos, Yandel and Prince Royce, among others. Verde, a guitarist, producer and former A&R director, talks about the song as the driving force of success.
Moderated by:
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

12:30pm - 1:30pm
BMI PRESENTS: HOW I WROTE THAT SONG
Top writers on the stories behind the hits.
Moderated by:
Delia Orjuela, VP of Latin Music, BMI
Speakers:
Elvis Crespo
Roberto Tapia
Guianko Gomez
Juan Magan
Oscarcito
The Julca Brothers

1:30pm – 2:30pm
BREAK

2:30pm- 3:15pm
THE BILLBOARD SUPERSTAR Q&A WITH ENRIQUE IGLESIAS
Iglesias celebrates 24 No.1s during The Billboard Latin Music Conference’s 25th Anniversary.
Interviewed by:
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

3:30pm- 3:50pm
CASE STUDY: MAKING A LASTING BRAND STATEMENT THROUGH MUSIC
Hosted by Radio Shack
Jennifer Warren, RadioShack’s chief marketing officer, fresh off the company’s buzz - building Super Bowl ad, will discuss how RadioShack has created new and disruptive content to cut through the cluttered landscape. She believes in the power of music and artists as innovators and major influencers in building consumer brand loyalties. Ms. Warren will speak to how RadioShack has used music for campaigns and what the brand looks for to create a successful partnership with artists. She will highlight RadioShack’s recent partnerships including Alexis & Fido and Daddy Yankee which have resulted in measurable results for the RadioShack brand.
Speakers:
Alexis y Fido, Recording Artists
Jennifer S. Warren, 
SVP & Chief Marketing Officer, RadioShack Corporation

4:15-5:00pm
THE BILLBOARD ICONS Q&A WITH MARC ANTHONY
An In-Depth Conversation with one of music’s most fascinating personalities. Marc Anthony will discuss the success of “Vivir Mi Vida”, his album “3.0”, the rebirth of salsa, his world tour, the state of music and his upcoming projects.
Interviewed by:
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

5:15pm – 6:00pm
THE BILLBOARD SUPERSTAR Q&A: Laura Pausini: 20 Años
In a rare, exclusive interview, an intimate look at the career of Italy’s top-selling recording star.
Moderated By:
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

5:00pm – 7:00pm
PRE-BILLBOARD ANNIVERSARY CONCERT GLAM LOUNGE
PRESENTED BY TNT AGENCY
Let the industry's top make-up agency make you over before heading to our 25th Anniversary Concert. Featuring celebrity make up artist Alejandra Barraza.
Plaza 1, 5th Floor
*Must pre-register for this event. First come, first serve.

6:00pm – 7:00pm
TÚ A TÚ ROUNDTABLES & HAPPY HOUR
Intimate roundtable discussions with Latin Music’s power players…with cocktails!

MUSIC PUBLISHING 101
Yvonne Drazan, A&R Director, peermusic

FESTIVALS & SPONSORSHIPS
Melissa Giles, Founder, Soulfrito Festival

MUSIC BUSINESS 101: THE TOP 5 DO'S & DON'TS
Erica Moreira, Entertainment Attorney

BRAZIL: THE MUSIC AND THE MARKET
Béco Dranoff, Music & Film Producer

GOOD PUBLICITY/BAD PUBLICITY: SHORT TERM BENEFITS AND LONG TERM REPERCUSSIONS
Iris Corral, Founder, Iris Corral Consulting Firm

MUSIC FOR MEDIA AND ADVERTISING: HOW TO WRITE AND PLACE YOUR MUSIC IN ADS, VIDEO GAMES, FILM, TV AND OTHER MEDIA
Gabriel Saientz, Producer/Composer & Founder, Million Ducks Music

DIGITAL DISTRIBUTION
Erol Cichowski, VP of International, The Orchard
Jason Pascal, Vice President, Licensing & Associate General Counsel, The Orchard

BEHIND THE BILLBOARD CHARTS
Silvio Pietroluongo, Director of Charts, Billboard
Amaya Mendizabal, Latin Charts Manager, Billboard

REGIONAL MEXICAN
Eddie Orjuela, Founder, Orjuela Entertainment

SIRIUS XM RADIO
Bryant Pino, Director of Latin Music Programming, SiriusXM Radio

TOURING/PROMOTION
Hosted by Emporio Entertainment
Juan Jose Leandro, Founder & President, Emporio Entertainment

More to be announced soon!

5:00pm – 8:00pm
SHOWCASE

8:00pm
THE BILLBOARD LATIN MUSIC CONFERENCE 25th ANNIVERSARY CONCERT*
Liv Nightclub
4441 Collins Ave, Miami Beach
Hosted by:
Jorge Bernal, host of Suelta la Sopa and La Voz Kids & Kimberly Dos Ramos, star of the Telemundo telenovela Marido En Alquiler.

Performances by:
Luis Fonsi
David Bisbal

*Badges will be required for entrance. 21 and over.

THURSDAY, APRIL 24,2014

10:00am – 2:00pm
LAST CHANCE FOR TICKET PICK UP!
19th Floor Corporate Lounge

7:00pm
THE BILLBOARD LATIN MUSIC AWARDS
Presented By State Farm
Produced and Broadcast Live by Telemundo
Live from the Bank United Center
1245 Dauer Dr., Coral Gables, FL
*Tickets and credentials required for entrance
*Bus transportation will be provided from the JW Marriott Marquis to the BankUnited Center at 5:30pm and 6:15pm. Buses are first come, first serve and will only be available to the BankUnited Center

11:30pm
AWARD SHOW AFTER PARTY
Soho Studios, 2136 NW 1st Ave, Miami
Special performance by Luis Enrique
*Tickets/Credentials Required For Entry. 21 and over.
*Transportation will not be provided

**Schedule subject to change

Check out the 2013 Conference Schedule Here