Schedule

The Billboard Latin Music Conference
April 27-30, 2015
Ritz Carlton South Beach
Miami, FL

MONDAY, APRIL 27
3:00 pm – 5:00 pm
ONE-ON-ONE SESSIONS

6:00 pm-8:00 pm
Billboard Latin Music Marketing Awards
Poolside
Presented by: NBC Hispanic Group,NBCUNIVERSO and Telemundo

9:00pm - 12:30 am
“MAS Y MAS MUSICA” 6TH EDITION ARTIST SHOWCASE
Presented by: Musical Rhythms Promotions

Tuesday April 28, 2015

8:00 am- 5:00 pm
Registration & Exhibit Tables

9:00 am - 9:15 am
WELCOME ADDRESS, STATE OF THE INDUSTRY 2015
Leila Cobo, Executive Director, Latin Content & Programming, Billboard
Tony Gervino, Editor-In-Chief, Billboard

9:15 am – 9:45 am
OPENING KEYNOTE
Ismael Cala: Turning the Power of Listening Into Profit
The best-selling author, motivational speaker and host of Cala on CNN en Español, Cala Radio and Univision’s Despierta America, on the inspiration that makes for successful business enterprises.

9:50 am-10:30 am
REVENUE STREAMS 101
From Publishing to Streaming to Concerts and more, a guide to making sense of your music-driven income.
Moderator: Leslie Zigel , Principal, ZIGLAW
Enzo Mazza, President, F.I.M.I.
Judd White

10:30am – 10:45 am
ESPRESSO BREAK
Presented by F.I.M.I.

10:45 am-11:15 am
DISCOVERY, PROMOTION, REVENUE:
A conversation with Spotify & Pandora
Moderated by: Amaya Mendizabal, Latin Charts Manager, Billboard

Panelists:
Marcos Juárez, Latin Music Curator & Programmer, Pandora
Valerie Miranda, Label relations, Spotify
Raquel Sofia, Recording Artist

11:30 am - 12:30 pm
THE DIVAS PANEL

12:30 pm- 2:00 pm
BREAK

THE MARKETING EXCHANGE
Presented by: NBC Hispanic Group, NBCUniverso and Telemundo

2:00 pm – 2:45 pm
BLURRED LINES:
How brands, music, marketing and advertising are blending in the new music business environment.
Moderator: Jorge Plasencia, CEO, República
Tim Castelli, President, National Sales, Marketing & Partnerships, iHeartMedia
Javier Farfan, VP of Marketing, Verizon
Ruben Leyva, SVP, Business Development, Latin Region, Spain & Portugal, Sony Music
Luis Miguel Messianu, President, Alma
Alex Lopez Negrete, President/CEO, Lopez Negrete Communications

3:00 pm-3:45 pm
TV AND THE MUSIC STAR
From specials to premieres to reality shows, TV’s changing role in breaking and promoting acts at local and pan-regional levels.

4:00 pm- 4:30 pm
PANEL PRESENTATION

4:30 pm- 4:50 pm
WILL THE REAL LATIN MUSIC CONSUMER PLEASE STAND UP?
Forget all the myths you’ve read on the Latin consumer. With facts, data and the most up-to-date research, Nielsen Music gives the lowdown on who the Latin music consumer really is.
Tatiana Simonian, VP, Branded Music, Nielsen Entertainment

5:00 pm – 5:45 pm
THE TEEN PANEL
The return of Latin music’s most honest focus group. A group of area teens candidly discuss their music discovery and purchasing habits, likes and dislikes.
Moderator: Angie Martinez, Radio Personality

5:30- 7:00 pm
BUSINESS ROUNDTABLES
Ulysses Alvarado, CEO, Tu Visión Canal
Alina Arboleda, International Business Director, IDA Program
David Frangioni, Technologist
Amaya Mendizabal, Latin Charts Manager, Billboard
Silvio Pietroloungo, VP, Charts & Data Development, Billboard

6:00 pm – 8:00pm
BUCHANAN’S COCKTAIL HOUR
(in conjunction with Roundtables)
Poolside

7:00 pm- 9:00 pm
ASCAP SHOWCASE
YUCA
501 Lincoln Road, Miami Beach
Performances by:
Christian Daniel
Johnny Sky
Ken-Y
Pedro Capo

WEDNESDAY, APRIL 29
8:30 am-6:30 pm
Registration & Exhibit tables

9:15 am – 9:30 am
OPENING REMARKS
Leila Cobo, Executive Director, Latin Content & Programming, Billboard

9:30 am - 10:15 am
EDM LATINO:
Developing and exploiting Latin music’s new frontier through innovative deals, festivals and artist development.

10:30 am – 11:00 am
ICONIC SONGWRITER Q&A
Presented by: SONY/ATV Music Publishing

11:15 am-12:00 pm
HOW I WROTE THAT SONG
Presented by: BMI

12:15 pm – 1:15 pm
THE NEW LATIN URBAN MOVEMENT
Presented by Coors Light
Panelists:
J Balvin, Artist
Plan B, Artist
Farruko, Artist
Nicky Jam, Artist
J Quiles, Artist

1:15 pm – 2:30 pm
BREAK

2:30 pm- 3:15 pm
SUPERSTAR Q&A With Romeo Santos

3:30 pm- 4:15 pm
MEXICAN MILLENIALS:
A new crop of bilingual, bicultural regional Mexican acts is pushing boundaries with innovative social media strategies and groundbreaking music.
Panelists:
Luis Coronel,Artist
Eden Muñoz, Artist
Kevin Ortiz, Artist
Jorge Valenzuela, Artist
Remmy Valenzuela, Artist

4:30 pm – 4:50 pm
HOLA, CAN YOU HEAR ME?
Why Mainstream Still Doesn’t Get Latin’s Potential—And What to Do About it
A Roundtable Discussion

5:00 pm- 5:45 pm
THE BILLBOARD "LEGENDS" SESSION

8:00 pm
BILLBOARD EN VIVO
Presented by:
MillerCoors
Pepsi
Comcast
Performance by:
J.Balvin

THURSDAY, APRIL 30
10:00 am – 2:00 pm
Final Ticket Distribution

7:00 pm
THE BILLBOARD LATIN MUSIC AWARDS
Produced & Broadcast Live by Telemundo
Live from the BankUnited Center

**Schedule subject to change

Check out the 2013 Conference Schedule Here