Thank you for all of those who submitted for the Latin Music Marketing Awards. Currently in its third year, The Billboard Latin Music Marketing Awards recognizes the integration of music and marketing by honoring agencies and labels who had successful campaigns this past year. The Finalists are:
Campaign of the Year
-Honey Bunches of Oats, XL Alliance, Positive Mix Campaign with Prince Royce
-Mastercard Mexico, EMI Mexico, Priceless Music with Various Artists
-MTV Unplugged and Grupo Exito, Universal Music Latin , Juanes MTV Unplugged Marketing Campaign
Best Online/Social Campaign
- Coca-Cola, MRY, Coca-Cola Mix On Campaign with Jason Derulo, Alyssa Bernal, Joey Montana, Maffio
- Spanish Broadcasting Systems, SBS Radio Network:Live Video Chat Series with Multiple Artists
- Pepsi/American Family Insurance, Terra Networks, Concert with Alejandro Sanz
Best TV Campaign
- ATT, Sony Music Entertainment Latin, The Formula:Romeo Santors+ AT&T
-Coca-Cola, Universal Music, Olympics ( Coke Move to the Beat) with Belanova
-Coca-Cola, Universal Music, X-Mas Coca-Cola wtih David Bisbal
Best Tour Sponsorship Campaign
- Net 10 Wireless, Cardenas Marketing Network, Gigant3s Tour with Marc Anthony, Chayanne and Marco A. Solis
- State Farm, Alma DDB/The Marketing Arm, JLO and Enrique Summer Tour, Enrique Iglesias & Jennifer Lopez
-AT&T, Sony Music Entertainment Latin, The Formula: Romeo Santos & AT&T, Romeo Santos
The submissions were be judged by several industry professionals in both the advertising and music industries. Eligibility for the marketing awards are campaigns that took place between January 1, 2012-December 31,2012.
Leila Cobo's article on the Music Marketing Awards
Click here for the 2012 Nominees and Winners of the Music Marketing Awards
