Register Form

Please fill up the form below:

Billboard Latin Music Week 2018
SCHEDULE
SCHEDULE
1:00PM-3:00PM
REGISTRATION

MARCELLO BALLROOM FOYER, LEVEL 4
Early badge pick up available. One-on-One session participants must pick up their badge prior to their session.

3:00PM-5:00PM
One-on-One Sessions

LANDO BALLROOM (ADJACENT TO MARCELLO BALLROOM) LEVEL 4
Sign up is now available for registered attendees.
FEATURING:
Stephen Brooks, VidaPrimo
Pamela Bustios, Billboard
MC Ceja, artist
Paola Colmenarers, Cinq Music Latino
Deborah Jourdan, Deezer
Matthew Limones, Soundexchange
Amaya Mendizabal, Amazon Music
Rober Dávila Osorio, 2Heart/YT Rocket
Ana Luisa Patiño, Altafonte
Silvio Pietroluongo, Billboard
Luis Rivera, Music choice
Diana Rodriguez, Criteria Entertainment
Miguel Sainz, ONErpm
Michael Scafuto, the M&M Group
Camille Soto, Glad Empire
Laura Tesoriero, The Orchard
Jesús Triviño, TIDAL

7:00PM-9:00PM
OPENING NIGHT PARTY

MARCELLO BALLROOM, LEVEL 4
Powered by ONErpm
REMARKS BY:
Emmanuel Zunz, founder/CEO, ONErpm
Featuring Performance by MARIU

8:00AM-5:00PM
REGISTRATION

MARCELLO BALLROOM FOYER, ATTENDEE LOUNGE, LEVEL 4
CREDENTIAL PICK UP AVAILABLE

8:00AM-9:00AM
CONTINENTAL BREAKFAST

MARCELLO ATTENDEE LOUNGE, LEVEL 4

9:00AM-9:15AM
WELCOME ADDRESS

MARCELLO BALLROOM, LEVEL 4
Ross Scarano, vice president, content, Billboard
Leila Cobo, executive director, Latin Content & Programming, Billboard

9:05AM-9:30AM
THE STATE OF THE LATIN MUSIC MARKET: PRESENTED BY NIELSEN MUSIC

MARCELLO BALLROOM, LEVEL 4
An in depth look at Latin music consumption, trends and fan insights in the U.S.
Remarks by: David Bakula, svp of Analytics & Client Development, Nielsen Music

9:30AM-10:00AM
THE NEW STARMAKERS

MARCELLO BALLROOM, LEVEL 4
These maverick executives have turned the business upside down with their innovative approach to launching stars like Ozuna and Bad Bunny.

MODERATOR: Justino Aguila, Billboard
PANELISTS:
Noah Assad, Rimas Entertainment
Vicente Saavedra, VP Entertainment/Dimelo Vi
Luis Del Villar, Gerencia 360 Music, Inc.

10:00AM-10:45AM
Iconic Songwriters Q&A: Descemer Bueno

Sponsored by Sony ATV
MARCELLO BALLROOM, LEVEL 4
Descemer Bueno on a history of hits, from “Bailando” to “Loco;” his new label deal with Enrique Iglesias and Sony; and on making music in and out of Cuba.

MODERATOR: Leila Cobo, executive director, latin content and programming, Billboard
PANELIST:
Descemer Bueno, songwriter/artist

11:00AM-11:45AM
RISE OF THE MEXILLENIALS

Sponsored by LOUD an initiative of the AIDS Healthcare Foundation (AHF)
MARCELLO BALLROOM, LEVEL 4
Remarks by: Patricia Bermudez, Director of Business and Program Development, Aids Healthcare Foundation

Young, Mexican and HOT…. on the charts! These millennials are changing the game in regional Mexican music. Moderated by Mexican music starmaker Pepe Garza.
MODERATOR:Pepe Garza, Qué Buena, KBUE-FM
PANELISTS:
Ulices Chaidez, singer/songwriter
Virlán García, singer/composer/musician
Adriel Favela, singer/songwriter/producer
Christian Nodal, singer/songwriter
Cornelio Vega Jr., singer/songwriter/producer
Jesus Mendoza, singer/songwriter

12:00PM-12:45PM
OZUNA, MAKING THE HITS, LIVE

MARCELLO BALLROOM, LEVEL 4
The artist with the most songs on Billboard’s Hot Latin Songs chart gives us a live breakdown of how his top hits were conceived, recorded and produced, from “La Modelo,” featuring Cardi B, to “Se Preparo.”

MODERATOR: Leila Cobo, executive director, Latin Content & Programming, Billboard
PANELISTS:
Ozuna, artist
HI FLOW, producer
YAMPI, producer

12:45PM-2:00PM
LUNCH BREAK
2:00PM-6:00PM
THE MARKETING EXCHANGE

MARCELLO BALLROOM, LEVEL 4

Hosted By NBCUniversal Hispanic Group

Opening Remarks by Laura Molen, EVP Advertising Sales NBCUniversal Hispanic Lifestyle Groups

2:00PM-2:45PM
Luis Miguel La Serie: Redefining Winning with Telemundo & Luis Miguel’s Premium Series

Music plays a key role in Telemundo’s content strategy – from Premios Billboard’s 20th Anniversary on Telemundo & live events to our successful bio-musicals. We’ll look at the creative process behind Luis Miguel La Serie, an authorized, premium biographic series coming soon to Telemundo, starring Diego Boneta as Luis Miguel. Produced by MGM’s Gato Grande Productions.

MODERATOR: Jorge Bernal, Telemundo
PANELISTS:
Diego Boneta, Star of Luis Miguel La Serie
Carla Gonzalez Vargas, Executive Producer, MGM’s Gato Grande Productions
Luis Silberwasser, President of Telemundo Networks

2:45PM-3:15PM
THE NEW TRAP KING: Bad Bunny

Presented by Buchanan’s
MARCELLO BALLROOM, LEVEL 4
Bad Bunny is bringing his A game and stellar style to Vegas to tell us why every song he’s on is a hit!
MODERATOR: Leila Cobo, executive director, Latin content and programming, Billboard
PANELIST:
Bad Bunny, singer/songwriter

3:15PM-3:30PM
ARTIST SHOWCASE: CHUCHO FLASH

Presented by Flash Osun Entertainment
MARCELLO BALLROOM, LEVEL 4

3:15PM-3:30PM
COFFEE BREAK

MARCELLO ATTENDEE LOUNGE, LEVEL 4

3:30PM-4:00PM
REMAKING THE MUSIC VIDEO

MARCELLO BALLROOM, LEVEL 4
Up until two years ago, a music video was used to promote the song. With the advent of different social media and streaming platforms, it has become an important revenue driver. A conversation with directors, labels and platforms on the most effective way to conceive, produce and monetize videos today.

MODERATOR: Sandra Jimenez, Youtube/Google
PANELISTS:
Nerea Igualador, Sony Music Latin
Harold Jimenez, 36 Grados
Carlos Perez, Elastic People
Alexander “El KB” Sanchez, 36 Grados

4:00PM-4:45PM
HOW I WROTE THAT SONG

Presented by BMI
MARCELLO BALLROOM, LEVEL 4
Chart-topping songwriters, producers & artists discuss the process of writing, producing and performing their hit songs.

MODERATOR: Delia Orjuela, VP Creative Latin, BMI
PANELISTS:
Alcover, singer, songwriter, producer
IAMCHINO, songwriter, producer, performer, DJ
Jorge Gomez, songwriter, producer
Motiff, songwriter, artist, producer, DJ
Spiff TV, music video director, producer, writer, A&R
Justin Quiles, singer,songwriter,producer

4:45PM-5:45PM
MONETIZING AROUND THE WORLD

Presented by GLAD EMPIRE
MARCELLO BALLROOM, LEVEL 4
From major labels to digital content distributors, we track how you can collect every cent, for every song, in every country, every time.
REMARKS BY:
Alberto Mendoza/MC Ceja, Glad Empire
MODERATOR:Simran Singh, managing partner, Singh, Singh & Trauben LLP
PANELISTS:
J Alvarez, artist
Paola Colmenares, Cinq Music Latino
Mario Pato, Altafonte
Camille Soto, Glad Empire
Emmanuel Zunz, ONErpm

7:00PM-9:00PM
POOLSIDE COCKTAIL PARTY

Presented by Buchanan’s
Featuring Performances by Sofia Reyes & Justin Quiles
Venetian Pool 1, LEVEL 4

10:00PM-12:00AM
Billboard Latin Music Week Kickoff Party

Presented by EMAX Entertainment 
Located at The Beach at Mandalay Bay

8:30AM-5:30PM
REGISTRATION + BADGE PICKUP

MARCELLO FOYER, LEVEL 4

8:30AM-10:00AM
CONTINENTAL BREAKFAST

MARCELLO ATTENDEE LOUNGE, LEVEL 4

9:00AM-9:15AM
OPENING REMARKS

Leila Cobo, executive director, Latin Content & Programming, Billboard

9:15AM-10:00AM
LATIN COMES OF AGE IN FILM AND TV

MARCELLO BALLROOM, LEVEL 4
Thanks to the advent of streaming services and the success of TV shows like Narcos, Mozart in the Jungle and Jane the Virgin, Latin music is suddenly a hot commodity in film and TV. A conversation with music supervisors, music producers and A&R directors on the process of incorporating Latin music into film and TV, from inception to distribution, and how the market has shifted to expand Latin opportunities.

MODERATOR: Allison Wright Clark, music supervisor, producer
PANELISTS:
Jamar Chess, Sunflower Entertainment / Spirit Music Latino
Andres Levin, Grammy-winning Film/Music Producer
Ricky Luna, Latin Grammy award-winning producer
Paul Presburger, Pantelion Films/PANTAYA/Globalgate Entertainment
Carlos Villalobos, Grammy-nominated musician, songwriter, producer,composer

10:00AM-10:45AM
FIRESIDE CHAT WITH PANDORA CEO ROGER LYNCH: STREAMING FOR THE LATIN FAN

MARCELLO BALLROOM, LEVEL 4
With a growing group of more than 15 million Hispanic listeners who spend an average of 31 hours a month listening to the service, Pandora is the streaming leader for Latin music fans. Pandora CEO Roger Lynch stops by to discuss how Latinos fuel engagement on the country’s largest music streaming platform, how they will drive growth for the its new on-demand service, and how Latin music factors into Pandora’s future.

Moderator: Hannah Karp, News Director, Billboard
Speaker:
Roger Lynch, CEO, Pandora

10:45AM-11:15AM
PRODUCING FOR THE GLOBAL MARKET

MARCELLO BALLROOM, LEVEL 4
With heavy-hitting mainstream producers Steve Aoki and RedOne, and Latin megaproducers Andres Torress and Mauricio Rengifo, this panel will discuss how to make a hit a global sensation!

MODERATOR: Pamela Bustios, Latin Charts Manager, Billboard
PANELISTS:
Steve Aoki, producer
RedOne, Grammy-winning producer, songwriter/artist
Andres Torres & Mauricio Rengifo, producers / songwriters

11:15AM-12:00PM
MI GENTE IN THE HEARTLAND: HOW MIDDLE AMERICA BECAME A BUBBLING MARKET FOR LATIN

MARCELLO BALLROOM, LEVEL 4
Spanish-language music is no longer the sole domain of North America’s largest cities. Locations like Minneapolis, Milwaukee and Chicago are becoming hot beds for regional and popular Spanish-language music, growing the touring map for artists and building new fan bases throughout flyover country. This panel will feature the biggest buyers in the Midwest and examine what it takes to build an audience in the market and beyond.

MODERATOR: Dave Brooks, touring editor, Billboard
PANELISTS:
Tony Castañeda, CMN Events
Michael Megret, Latino Events and Marketing Services
John Pantle, APA
Raj Saha, Milwaukee Bucks Arena
Emily Simonitsch, Live Nation

12:00PM-1:00PM
WOMEN IN THE LEAD

Presented by American Airlines
MARCELLO BALLROOM, LEVEL 4
If women are underrepresented in film, TV and music, the problem is compounded when it comes to Latin women in film and, even more so, in music. With the help of the University of Southern California’s Dr. Stacy Smith, who has led the conversation on the underrepresentation of minorities and women in film and TV, Billboard will unveil groundbreaking research that will illustrate for the first time how women are represented (or not) on Billboard’s Latin charts. The results will be the catalyst for change in this proactive conversation with entertainment leaders that seeks to provide a blueprint to take steps toward proper representation at all levels of the industry.

MODERATOR: Griselda Flores, Billboard
PANELISTS:
Rocio Guerrero, Spotify
Rebeca Leon, Lionfish Entertainment
Becky G, singer/actress
Karol G, singer/songwriter
Stacy L. Smith, Founder/Director, Annenberg Inclusion Initiative
Yuridia, artist

1:00PM-2:45PM
LUNCH BREAK
2:45PM-3:00PM
PERFORMANCE BY EMMA

Sponsored by Italian Trade Agency
MARCELLO BALLROOM, LEVEL 4

3:15PM-4:00PM
MALUMA: THE NEW LATIN SUPERSTAR

MARCELLO BALLROOM, LEVEL 4
After playing 105 shows worldwide and selling upward of 1 million tickets in 2017, Maluma will sit down for a one-on-one to discuss his first major U.S. tour, his upcoming album and the new world of global collaboration

MODERATOR: Leila Cobo, executive director, Latin Content & Programming, Billboard
SPEAKER:
Maluma, artist

4:00PM-4:15PM
ARTIST SHOWCASE: STOKOFF "El Rey del Country Pop en Español”

MARCELLO ATTENDEE LOUNGE, LEVEL 4

4:00PM-4:15PM
COFFEE BREAK

MARCELLO ATTENDEE LOUNGE, LEVEL 4

4:15PM-5:00PM
PITBULL: MR. GLOBAL INDEPENDENCE

MARCELLO BALLROOM, LEVEL 4
The international superstar talks exclusively with Billboard as he embarks on his new adventure as an independent artist, philanthropist and motivational speaker.
PANELIST:
Pitbull, artist

5:00PM-5:45PM
Maná: The Rock Star Q&A

MARCELLO BALLROOM, LEVEL 4
Fher Olvera and Alex Gonzalez of Maná, Latin music’s biggest and most influential rock band of all time, discuss philanthropy, using their Selva Negra Foundation as the departure point for a candid chat on responsibility and artistry in our current time.

MODERATOR: Leila Cobo, executive director, Latin Content & Programming, Billboard
PANELISTS:
Alex Gonzalez, Maná
Fher Olvera, Maná

10:00PM-2:30AM
BILLBOARD EN VIVO FEATURING BAD BUNNY LIVE ON THE HONDA STAGE

DRAI’S BEACHCLUB & NIGHTCLUB
3595 S. LAS VEGAS BLVD.

11:00PM-2:00AM
Latino Show Night

Presented by Latino Show Magazine
An Official Event of Billboard Latin Music Week
Produced by: Alvaro Altamirano
Location: Hotel Mandalay – House of Blues, Las Vegas
Special Guests:
Bulevar Descarga
Lady Janny
Giselle Gastell
Francy
Roberto Antonio
Grupo Niche
Sayverse
Dj Kane
Dj Ramirez

10:00AM-1:00PM
LAST CHANCE FOR TICKET PICK UP
LIVE at 5:00pmPM-11:00PM
THE BILLBOARD LATIN MUSIC AWARDS

Guests must be seated by 4:30 pm.
LOCATION: Mandalay Bay Events Center
LIVE at 5:00 PM

Billboard Latin Music Week Highlight Reel
SPEAKERS
Registration Now Closed

Thank you for your interest in Billboard Latin Music Week 2018!
We hope to see you next year!

General Info
Press

For media credential requests please contact

[email protected]

Hotel

Room block now available for registered attendees at The Venetian Las Vegas.
Book your accommodations today for the exclusive rate of $162 + hotel fees.
Rate is first come first serve, limited rooms available.

Sponsorship

Please contact:
Marcia Olival
Gene Smith

INTERNATIONAL SHOWCASES

Presented by EMAX ENTERTAINMENT

Billboard Latin Music Showcase Colombia
Location: Club El Nogal, Bogotá
Date: April 4
Time: 7:00pm

Billboard Latin Music Showcase Chile
Location: Movistar Arena, Santiago
Date: April 13
Time: 9:00pm

Billboard Latin Music Showcase México
Location: Arena Ciudad de México, Mexico DF
Date: April 17
Time: 8:00pm

VOLUNTEER OPPORTUNITY

Billboard is looking for efficient, hard-working volunteers to help during Latin Music Week. Please contact the below if interested in this opportunity.
[email protected]

Billboard Coverage
Watch the Latin Trap Session Panel Featuring Farruko, Bad Bunny & More From 2017 Billboard Latin Music Conference
Billboard Latin Music Conference & Awards 2018 To Take Over Las Vegas
Maluma Confirmed For Q&A at Billboard Latin Music Week
on Billboard.com
Billboard Instagram
#LatinMusicWeek
SPONSORS
MEDIA PARTNERS