TURN A PROFIT, MAKE A DIFFERENCE
May 20-21, 2008
New Orleans, Hilton Riverside

DAY ONE
Tuesday, May 20, 2008

12:00 - 2:00pm
REGISTRATION

2:00 – 2:15pm
WELCOME ADDRESS
Alison Fahey, Editor, Adweek

2:15- 3:00pm
KEYNOTE: VISIONARY IDEAS THAT MAKE A DIFFERENCE
Roy Spence shares lessons learned about doing well by doing good. Roy will cover key insights on some of the most impactful initiatives on projects with presidents George H.W. Bush and Bill Clinton on international tsunami relief efforts; creating powerful messages which inspire ordinary citizens to literally change lives every day through support of the American Red Cross; and most recently, a collaboration with Lesley Chilcott, a producer of Al Gore’s “An Inconvenient Truth,” on Unscrew America, an effort informing young Americans about how significant and easy it is to make the switch to energy-efficient lighting.
Roy Spence, Founder, Chairman and CEO, GSD&M Idea City

3:00-3:45pm
PANEL: WHEN DO SOCIAL AND ENVIRONMENTAL ISSUES BECOME STRATEGIC?
Systematically adopting a social and environmental approach to corporate strategy can have a substantial impact on your corporate reputation and profitability. Learn how to avoid common mistakes, capitalize on future trends, develop strategic partnerships and ensure social strategy is embedded into corporate culture and values.
John Foraker, CEO, Annie’s Inc.
Adam Lowry, Chief Greenskeeper and Co-Founder, Method
John Replogle, CEO, Burt's Bees, Inc.
Moderated by

3:45-4:15pm
NETWORKING BREAK

4:15-5:00pm
THE IMPACT OF CITIZENSHIP ON CORPORATE REPUTATION
Consumers want to know about the companies behind the products and services they use; and they act upon their feelings about these companies. Dr. Fombrun will discuss best practices for creating your reputation strategy and how your company can effectively align internal and external stakeholders. Hear how the top companies in the world have used their core beliefs in social responsibility and corporate citizenship to build their reputations to meet the demands of the consumer market. Dr. Fombrun will also share the newly released results from Reputation Institute's annual Global Pulse Survey, which surveys 60,000 consumers in 27 countries to learn how they respond to the products and services offered by the top 1,000 companies.
Charles Fombrun, CEO, Reputation Institute

5:00-5:30pm
TBD

5:00-6:30pm
NETWORKING RECEPTION

DAY TWO
Wednesday, May 21, 2008 

8:00–9:00am
CONTINENTAL BREAKFAST

9:00–9:15am
MORNING REMARKS
Andrew Hartnett, Director, New Business Development, Adweek

9:15-9:45am
KEYNOTE: Warner Music Group

9:45-10:30am
PANEL: CREATING AND MAINTAINING A UNIQUE CORPORATE CULTURE
To truly profit in today’s socially responsible marketplace, you must create a corporate culture that resonates from leadership all the way through to brand message. Hear the challenges and opportunities that help create a culture that mobilizes green and sustainability initiatives to boost Return on Sustainable Investment.  Learn from leaders who have strategically defined their corporate culture through periods of growth and great change.
Michael Mills, Regional Director of Corporate Affairs, Wal-Mart
David Refkin, Director of Sustainable Development, Time Inc.

10:30-11:00am
NETWORKING BREAK

11:00-11:30am
KEYNOTE: GREEN THUMB MEETS INVISIBLE HAND: ENVIRONMENTALISTS AND BUSINESSES SEEKING RESULTS TOGETHER
Green is more than just a fad - it's a core competitive issue, one that is here to stay. Market demand plus rising costs for both energy and materials mean it isn't just a matter of rules and regulations. The environmental groups across the table aren't just stereotypical adversaries anymore. Organizations like the Natural Resources Defense Council are smarter and more sophisticated than ever, making their case on business and economic terms as well as ecological ones. New opportunities abound today to work together on better practices and better public policies, too. Many leading companies are doing just that. Learn more about how, and how fast, this important relationship is changing.
Frances Beinecke, President, The Natural Resources Defense Council

11:30am-12:00pm
PANEL: FIVE THINGS YOU CAN DO TODAY: GREEN BUSINESS IS GOOD BUSINESS
Eco-curious consumers struggle with consumption and conservation.  They drive to the market to buy organic food in gas-guzzling SUVs. As consumer habits are shifting, this is an ideal opportunity to convert light greenies to a more-enlightened lifestyle. Learn how to identify this elusive audience and teach them easy ways to live richly and help them feel good about saving the world.
Bill Bass, Co-Founder and CEO, Fair Indigo
Sara Snow, Green Living Expert; TV Host, Discovery Health
Heather Stephenson, co-founder, Idealbite.com
Moderated by

12:15-1:15pm
LUNCHEON

1:20-2:00pm
KEYNOTE INTERVIEW: LIVE EARTH INSPIRES A GLOBAL AUDIENCE WITH A MESSAGE OF SUSTAINABILITY
Live Earth overcame a major challenge in developing green content - making it accessible for mainstream audiences. Live Earth approached the education of global constituents by welcoming those new to environmentalism and distilling complicated science into bite-size pieces with a hopeful message for the future. Empowered by a renewed sense of community, the world came together on one day, with one message - "Save the planet".  In this session, Kevin Wall will share the challenges and successes in bringing a complicated message to audiences around the world.
Kevin Wall, Founder and CEO, Live Earth
Moderated by Ray Waddell, Executive Director of Content and Programming for Touring and Live Entertainment, Billboard

2:00-2:45pm
PANEL: BUILDING AN EFFECTIVE CAUSE MARKETING PROGRAM TO BUILD BRAND IMAGE
Understand the power of building a cause marketing program and what it takes what it takes to have it work long term for your brand. Learn how to achieve results such as improving overall corporate reputation, attracting your target consumer, stimulating brand preference and ultimately increasing profits, while protecting the world.
Chad Boettcher, Global Director, US Corporate Responsibility, Nike
David Droga, Creative Chairman, Droga5
Aria Finger, CMO, DoSomething.org
Moderated by

2:45-3:00pm
NETWORKING BREAK

3:00-3:45pm
IT’S HOW WE LIVE: REACHING THE CONSCIOUS CONSUMER
BBMG will share the results of a new, proprietary ethnographic study and national poll on the attitudes, experiences and priorities of conscious consumers and offer marketing principles and practices to reach, involve and inspire values-driven consumers. Gain insights into the values that drive consumer behavior and the socially responsible business practices that can increase sales and improve society.
Mitch Baranowski, Founding Partner, BBMG
Raphael Bemporad, Founding Partner, BBMG

3:45-4:30pm
PANEL: HOW TO DO IT BETTER: CREATING AUTHENTIC AND SUSTAINABLE MESSAGING TO INCREASE ROI
Learn how-to-do-it-better by understating the internal and external forces driving companies to create authentic messaging and sustainable business practices. Hear how these leading companies have made significant progress toward sustainable business practices and are leading the way to protect the Earth's natural resources. Eco-consumers are demanding a more sustainable place to live; learn how to send an authentic message that demonstrates the difference your firm is making. 
Mike Lawrence, Executive Vice President of Corporate Responsibility and Crisis Prevention and Management, Cone Inc.
Ann Hand, SVP, Global Brand Marketing and Innovation, BP
Michael McHale, Director, Corporate Communications, Subaru of America
Paul Simonetti, Director, Corporate Stakeholder Relations, Philips
Moderated by

4:30-5:15pm
KEYNOTE: UNDERSTANDING CORPORATE FORCES DRIVING SOCIAL CHANGE
How is the emergence of ethical brands driving social change?  Jonathan compares and contrasts the old model of cause marketing and CSR with the new wave of social enterprises.
Jonathan Greenblatt, Co-Founder, Ethos Water