Schedule
October 6-8, 2008
(subject to change)
The Wilshire Grand Hotel
Los Angeles, CA
MONDAY, OCTOBER 6
8:30pm
Pacific Ballroom
OPENING SHOWCASE
Live performance by:
Los Bohemios de Sinaloa
Explosion de la Cumbia
Silvano
PROMOTORES UNIDOS SHOWCASE
Live performances by:
El Cugar
Lamento Show de Durango
Tierra Cali
Conjunto Azabache
TUESDAY, OCTOBER 7
9:00am - 4:00pm
REGISTRATION AND EXHIBITS BY PINK HORSES, GRUPO VAGON CHICANO, PLAY BIG AND LATIN POWER
INSIGNIAS PATROCINADAS POR SESAC
LANYARDS PATROCINADOS POR PEERMUSIC
WELCOME GIFT BY PALACIO DE CENTENARIO
CONFERENCE SESSIONS
Pacific Ballroom – Banquet Level
9:30am - 10:30am
NEW DIGITAL MARKETING OPPORTUNITIES TO GENERATE SALES
Whether you’re an indie or a major, we walk you through the fine points of selling your music online. Learn when to take advantage of free download promotions, get the best positioning to increase sales, generate streaming revenues, and maximize digital profits.
Moderator:
Bruno Lopez, VP/General Manager, Univision.com
Speakers:
Lorenzo Braun, VP Digital Business, Sony BMG Latin
Erol Cichowski, Content Manager – Latin/South America, Ioda
Gabriel Fregoso, VP, GM, DBC Entertainment
Jose Marquez, VP Digital Media, mun2 NBC Universal
Luis Silva, One Man Show
10:45am - 11:45am
MASTERING THE MOBILE ENTERTAINMENT MARKETPLACE
From ringtones, to mastertones to full-track downloads and preloads: What mobile opportunities are available to acts? How can you take advantage of them? How does this translate to income for labels? For artists? For publishers?
Moderator:
Bill Werde, Editorial Director, Billboard
Speakers:
Dave Bell, VP of Business Development, PlayPhone
Skander Goucha, VP Digital, Universal Music Latin Entertainment
Josh Newman, VP of Business Development, SendMe Mobile
Nathan Thompson, Manager, Mobile Marketing, The Orchard
11:45am - 12:45pm
BUILDING BUZZ THROUGH SOCIAL NETWORKING SITES
Make sure to participate in this workshop that navigates the benefits of the Internet and social networks. Create and link MySpace, Facebook, YouTube and more with your own website. Learn to generate traffic, interact with and benefit from fan pages, and promote concerts and events.
Moderator:
Angel Sepulveda, Executive Director, Programming, Terra Networks
Speakers:
Adriana Gascoigne, Director of Corporate Communications, hi5
Bruno Lopez, VP/General Manager, Univision.com
Manny Miravete, VP Sales, Myspace Latino
12:45pm - 2:00pm
LUNCHEON & PANEL DISCUSSION
SPONSORED BY THE HARRY FOX AGENCY, INC.
Get the Royal(ty) Treatment:
The right steps to licensing music for recordings, north and south of the border.
Moderador:
Cristal Downing, Senior Latin Licensing Agent, The Harry Fox Agency, Inc.
Speakers:
Elias Andrade, Senior Director, Copyright and Licensing, peermusic Publishing
Claribel Cuevas, Senior Creative Director, Sony ATV Music Publishing
Jose Angel Echeverría B., Royalties Coordinator, UMLE-Fonodisa
Josh Norek, VP of Business Affairs, Nacional Records
2:00pm - 3:00pm
HOW I WROTE THAT SONG
SPONSORED BY BMI
Join some of today’s top songwriters as they dissect their songs, and tell us how they were conceived, written, arranged and produced, ending with a live performance!
Moderator:
Delia Orjuela, Vice President Latin Writer/Publisher Relations, BMI
Speakers:
Armando Bañuelos
Ismael Gallegos
Francisco Gomez “Akwid”, Artist
Sergio Gomez “Akwid”, Artist
Espinoza Paz, Artist/Composer
Mario Quintero, Artist/Composer (Los Tucanes de Tijuana)
Roberto Tapia
Oswaldo Villarreal
3:00pm - 4:00pm
MACHO OR SENSITIVE: THE MEN OF REGIONAL MEXICAN
SPONSORED BY ASCAP
Introduction by Alexandra Loutikoff, Senior Vice President Membership/Latin, ASCAP
In response to our phenomenally successful “Women of Regional Mexican Music” panel, we present the men who are breaking ground in the genre. Are they really as “macho” as they have been reputed to be for decades? Or are today’s selling men of regional Mexican taking a gentler, more romantic approach?
Moderator:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard
Speakers:
Gabriel and Nano Berrelleza, Artists, Los Cuates de Sinaloa
Tony Melendez, Lead Singer, Conjunto Primavera
Jose & Felipe Meza, Artists, Los Inquietos del Norte
Reynaldo Sanabia, Artist, Los Razos
4:00pm - 5:00pm
TAKING IT ON THE ROAD: NEW BUSINESS MODELS TO MAKE A TOUR SUCCESSFUL
SPONSORED BY PREVOST
Promoters, sponsors and radio managers talk about new ways of navigating the potential roadblocks and how to adjust according to the latest touring trends on multiple levels to ensure a profit generating tour.
Moderator:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard
Speakers:
David Chavez, CEO of LatinPointe, Inc. and Executive Producer, ALMA Awards, Premios Deportes and Tejano Music National Convention
Ivan Fernandez, President, Aragon Entertainment Center / President, Promotores Unidos
Rebeca Leon, Vice President of Latin Talent, AEG Live / Goldenvoice
Lazaro Megret, CEO, Latin Events
5:00pm - 6:30pm
HAPPY HOUR AND SHOWCASES
FEATURING LIVE PERFORMANCES BY:
Grupo Yahari
Los Felinos de la Noche
Los Unicos y Verdaderos Cadetes de Linares
Violeta Martin
Nadia
Giovanny Ayala
Brandon de Sinaloa
8pm
PROMOTORES UNIDOES SHOWCASES
Live performances by:
Patrulla 81
K-Paz de la Sierra
Grupo Iman
Tony Melendez (Conjunto Primavera's lead singer) with Mariachi
Conjunto Azabache
WEDNESDAY, OCTOBER 8
9:00am - 3:00pm
REGISTRATION & EXHIBITS
9:30am - 10:30am
HOW TO BENEFIT FROM THE RIGHT PARTNERSHIPS
Our panel of top agencies tells us what they’re looking for in musical sponsorships, how you can find a suitable brand to align with, and fully maximize an income-generating branding/sponsorship opportunity.
Moderator:
Ayala Ben-Yehuda, Latin Correspondent, Billboard
Speakers:
Jim Bilello, President, US Marketing, Inc/Chicago
Tim Luce, General Manager, Marquez Brothers Entertainment, Inc.
Christian Reslen, CEO / Creative Director, Fire Advertainment USA
Laura Semple, VP, Strategic Planning Director, Conill LA
10:30am - 11:30am
DO YOU HEAR WHAT THEY HEAR
SPONSORED BY GRUPO LATINO DE RADIO
Go around the country and learn from our roundtable of programmers. Find out about the new trends, markets and roles radio is playing in the Regional Mexican music community.
Moderator:
Rogelio Alpizar, ASL Music
Speakers:
Yesenia De Luna, Vice-President of Programming, Luna Communications and La Maquina Musical Radio Network
Pepe Garza, PD, KBUE, La Que Buena, Los Angeles
Eddie Leon, VP Programming, Liberman Broadcasting
Jimmy Perez, Programming Director, GLR
11:30am - 12:00pm
NETWORKING BREAK
12:00pm - 1:00pm
GETTING YOUR MONEY’S WORTH
Get the most out of your music. Online experts, managers, labels, artists and merchandisers tell how to get cash out of every possible use of music and name, from artist websites to t-shirts to synchronizations and licenses.
Moderator:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard
Speakers:
Alan E. Baxter, CEO and President, FAR Music, LLC & DBGIC Management, LLC and Sports and Entertainment Management, Inc.
Oscar Flores, President & CEO, Representaciones Artisticas Apodaca
Glenn Otis Brown, Strategic Partner Developer, YouTube
Pepe Serrano, President, Latin Power Music
1:00pm - 2:00pm
LUNCH & ROUNDTABLES
ASK AN EXPERT WORKSHOPS:
Meet a group of industry experts and get your questions answered on the industry's controversial topics.
UNDERSTANDING THE LATIN GRAMMY & DOMESTIC GRAMMY PROCESS:
Aida Scorza, Vice President of Awards, The Latin Academy
Lizzy Moore, West Regional Director, The Recording Academy
GETTING YOUR MUSIC IN FILM & TV:
Sugey Calderon, Director of Film & Television Music-Latino, Universal Music Enterprises
HOW TO RELEASE YOUR MUSIC INDEPENDENTLY:
Hugo Gonzalez, Founder/General Director, Signos Music
HOW TO FIND THE RIGHT MANAGER:
Oscar Flores Jr., Director, Apodaca Entertainment
IMMIGRATION & VISAS:
Alicia Molina, Attorney
INDEPENDENT PR AND MARKETING:
Miguel Garrocho, President GIG Entertainment
MUSIC PUBLISHING
GETTING YOUR ACT ON THE ROAD
PROMOTING OUR MUSIC ONLINE
2:00pm - 3:00pm
Q&A with MARCO ANTONIO SOLIS
An intimate Q&A with one of the leading Latin singers and songwriters of all time, with eight Number 1 albums on the Billboard Top Albums Chart. Marco Antonio Solis has successfully taken regional Mexican music to the world.
Interviewed by Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard
