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SCHEDULE

SCHEDULE
The Billboard Regional Mexican Music Summit
“La Nueva Era”
October 7-9, 2009

Hyatt Regency Century Plaza
2025 Avenue of the Stars, Los Angeles, CA

WEDNESDAY, OCTOBER 7

7:00pm – 11:00pm  Rumba Room
1000 Universal Studios Boulevard Suite 208, Universal City

BMI PRESENTS NOCHE MEXICANA
Featuring Live Performances by
Cesar Brizuela
La Santa Cecilia
Santos Diablito
Larry Hernandez
Hermanos Herrera
Oliver Ochoa
Mario Quintero

THURSDAY, OCTOBER 8

9:00am - 5:00pm    Olympic Foyer, Plaza Level
REGISTRATION AND EXHIBITS

CONFERENCE SESSIONS-   Olympic Ballroom, Plaza Level
English/Spanish Translations Available!

NOW HERE THIS!
SPG Records keeps you entertained between sessions! Featuring music from Eliceo Ruiz.

9:45am – 10:45am
DEVELOPING NEW REGIONAL MEXICAN TALENT
It’s a brand new world of talent development out there, and the tactics to get your acts known will surprise you.  From underground guerilla tactics to mass media, our speakers say it all.
Moderador:
Martin Fabian, Founder, Nueva Generacion Music Group  
Speakers:
Maria Dominguez, Label Manager, Garmex Records
Gustavo Lopez, President, Universal Music Fonovisa & Disa
Manny Mora, Director, Business Development, SBS Entertainment
Espinoza Paz, Artist
Jose Juan Segura, Owner, Gypsy Records
Adolfo Valenzuela, President, Twiins Enterprises  

10:45am – 11:45am
PLAY MY SONG: BREAKING INTO RADIO
Programmers and promoters from the smallest to the biggest markets discuss the ins and outs of getting valuable airplay and promoting shows. From Los Angeles to West Palm Beach; The dos and don’ts of promoting your artist.
Moderator:
Abel De Luna, CEO/Chairman, Luna Communications
Speakers:
Julie Garza, Program Director, WYMY LA LEY 96.9 FM
Pepe Garza, Program Director, KBUE La Que Buena
Eddie Leon, VP of Programming, Liberman Broadcasting
Sergio Mendoza, San Bernardino
Nestor Rocha, VP of Programming, Entravision
Jose A. Santos, President, Santos Latin Media, Corp.
Joseph Vargas, PD La Hora Chida, President, Puroparty.net

11:45am - 12:45pm
BRAVE NEW GROUPS
A new crop of artists are finding success with a revival of hard-hitting corridos. Once shunned by radio, the music is getting new airplay. We hear it from the artists themselves.
Moderator:
Felix Castillo, Frontera Visual Agency
Speakers:
El Compa Chuy, Artist, Sony Music Latin
El Potro de Sinaloa, Artist, Fonovisa
Larry Hernandez, Artist, Fonovisa
La Nueva Rebelion, Group, Disa Records
Roberto Tapia, Artist, Fonovisa

1:00pm - 2:30pm
BREAK

2:30pm - 3:30pm
THE RIVERA DYNASTY
Join this family of Regional Mexican stars for their first-ever industry panel together.
Moderator:
Leila Cobo
Speakers:
Jenni Rivera
Juan Rivera
Lupillo Rivera
Pedro Rivera

3:30pm - 4:15pm
BMI: HOW I WROTE THAT SONG
The songwriters behind the hits perform their compositions and tell the stories behind them.
Moderator:
Delia Orjuela, Vice President Latin Writer/Publisher Relations, BMI
Speakers:
Erika Vidrio, Songwriter
Horacio Palencia, Songwriter
Javier San Roman, Songwriter
Gloria España, Songwriter
Gabriel Flores, Songwriter
Luis Carlos Monroy, Songwriter

4:15pm - 5:30pm
THE SONG, THE SONG, THE SONG
Write it, record the demo, copyright it, shop it, get it recorded, license it, perform it, collect your money. A step by step for songwriters at any level.
Moderator:
Nestor Rodriguez, President, Nestor Rodriguez Entertainment
Speakers:
Federico Baptista, General Manager, Balboa Records
Alejandro Garza, Director, Arpa Musica
Hugo Gonzalez, Owner, Hip Latin Music S.A. de C.V. ; Founder/General Director, Signos Music
Eddie Fernandez, Senior Vice President, Latin America, Universal Music Publishing Group
Adrian Pieragostino, Songwriter & Producer
Toby Sandoval, Composer/Producer, Universal Music Publishing Group and BMI

5:30pm - 6:30pm
Constellation Ballroom
HAPPY HOUR AND SHOWCASES
PERFORMANCES BY:
Jessie Morales
Lillian Y Cañabrava
Loryana "El Diamante del Norte"
Los Cadetes de Linares
Los Halcones de San Luis
Wilo Vega

8:00pm
FONOVISA 25TH ANNIVERSARY PARTY
Conga Room (800 W. Olympic Blvd. @ L.A Live in front of the Staples Center)
A special evening celebrating 25 years of hits from Regional Mexican Music's leading label. Live Performances by:
 IVAN
JAZMIN LOPEZ
CONJUNTO AZABACHE
ROBERTO TAPIA
EL POTRO DE SINALOA

*Conference badge gets you in


FRIDAY, OCTOBER 9
 
CONFERENCE SESSIONS-   Olympic Ballroom, Plaza Level
English/Spanish Translations Available!

9:30am - 3:00pm    Olympic Foyer, Plaza Level
REGISTRATION & EXHIBITS

10:30am – 11:45am
IT’S ALL ABOUT IMAGE!
Top TV producers and online media mavens on the role of regional Mexican music in television and promotions.
Moderator:
Ayala Ben-Yehuda, Latin Correspondent, Billboard
Speakers:
Ruben Galindo, Executive Producer, Televisa
Mauricio Alatorre Gonzalez, Production and Programming Director, TeleRitmo/Multimedios Televisión
Mirna Solorzano, Independent Public Relations
Loren Medina, President, Digital Girl
Victor Manuel Moreno Valadez, Executive Producer, Bandamax

Jazmin Lopez, Artist, Fonovisa/Host, MTV Tr3s "ReMexa"
Horacio Rodriguez, Online & Mobile Marketing Manager, UMLE
Tomas Rubio, V.P. of Programming/Executive Producer, A Toda Musica TV

12:00pm – 1:15pm
TOURING REGIONAL, CASHING IN BIG
From high school gyms to arenas, from New York to Bakersfield, understandhow to book tours that make money and draw crowds.
Speakers:
John Frias, Owner, Frias Entertainment & Marketing Group
Ralph Herrera, Owner, Lanza Group, LLC
Fernando Lopez, President, La Noria Entertainment
Manuel Moran, VP Ethnic Programming Touring, Live Nation
Javier Rivera, President, Mexico Musical
Cesar Rodriguez, President, Hispano America Entertainment

1:30pm -  2:45pm
BREAK

2:45pm - 3:45pm
ROUNDTABLE MEET AND GREET WITH THE PRODUCERS/A&R DIRECTORS/RADIO PROGRAMMERS
Our roundtables provide a unique opportunity to hand deliver your music to regional Mexican’s top producers, A&R directors and PDs.
Participants:
Teresa Aguilera, Entertainment Reporter, TV Azteca
Byron Brizuela, President, Rize High Records/Brizz Productions
Franco Giordani, Producer/Engineer
Nelson Mendoza, Director A&R, Disa/Fonovisa
Joseph Vargas, Director de Programación, La Grande 107.5 FM
Edgar Cortazar, Songwriter
Guillermo Serrano, VP, Latin Power Music
Maria Dominguez, Label Manager, Garmex Records

4:00pm - 5:00pm
SUPERSTAR Q&A with ALEJANDRO FERNÅNDEZ!
Following his star-studded shows promoting Mexican tourism, superstar Alejandro Fernandez readies to make history with the simultaneous release of two albums in two different genres. In an exclusive Star Q&A, Fernandez will speak about cross promoting from within and without the regional Mexican realm, new business models, hit tours and hit singles.
Moderator:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard

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