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*SCROLL DOWN TO SEE THE SCHEDULE OF EVENT IN ENGLISH*
PROGRAMA DE ACTIVIDADES
La Cumbre Regional de la Música Mexicana, de Billboard,
en Sociedad con Starbucks
Del 1ro al 3 de octubre del 2007
The Universal Hilton
Los Ángeles, CA
Lunes, 1ro de octubre
5:00pm - 7:00pm
Inscripción y exposiciones
7:00pm
Sierra Ballroom
Función de Promotores Unidos
Actuaciones en vivo:
Inquietos Del Norte
Mazizo Musical
Morros Del Norte
Wences Romo
Betzaida
Banda Caña Verde
Martes, 2 de octubre
8:30am - 5:30pm
Inscripción y exposiciones
SESIONES DE LA CONFERENCIA
Sierra Ballroom
9:00am – 9:45am
Cómo Fortalecer La Industria de Conciertos
Las medidas anti migratorias y el aumento de los precios de la gasolina han impactado negativamente la asistencia a conciertos de música Latina. ¿Cómo revertir esta tendencia? Expertos en promoción, inmigración y sellos
discográficos ofrecen las soluciones.
Oradores:
Henry Cardenas, CEO, CMN
Emily Simonitsch, Senior VP, Special Events, Live Nation
10:00am - 10:10am
BDS: Tu Herramienta Irremplazable
Cómo aprovechar mejor la herramienta radial esencial.
10:15am - 11:00am
Maximizando Las Ventas
Precios, exclusividades, compras por internet, y posicionamiento en tiendas de música y “mass merchants”. ¿Qué beneficia al artista y qué vende?
Oradores:
Daniel Fernandez Garcia, Director of Sales, Three Sound Records
David Massry, President, Ritmo Latino
Sandra Ramirez, Latin Product Manager, Handleman
Jeff Young, VP Sales, Univision Music Group
11:15am -12:00pm
Licenciando la Banda
Ya no es sólo cuestión de vender álbumes. Los expertos nos dicen cómo
optimizar el nombre y la imagen de su artista para lograr la mayor
publicidad y rentabilidad.
Oradores:
Walter Kolm, Sr. VP Marketing/A&R, Universal Music Latino
Eddie Orjuela, President, Orjuela Entertainment
Jose Luis Terrazas, Artist, Disa
12:15pm – 1:00pm
Juventud Regional:
Sponsored by Mun2
Un creciente número de artistas jóvenes están cruzando barreras de cultura e idioma como nunca antes, manteniendo el género vivo para una nueva generación de oyentes tanto aquí como en Mexico. ¿Como se están descubriendo, promocionando y mercadeando estos artsitas, tanto en Inglés como en Español.?
Oradores:
Martin Fabian, President/Founder, Grupo Nueva Generacion
Roberto Isaac, Manager of Music Scheduling, Mun2
Abel A. De Luna, Chief Operating Officer, Luna Communications
1:00pm – 2:30pm
COMIDA Y EXHIBICIONES
2:45pm – 3:45pm
La Fuerza del Discjockey:
Sponsored by Batanga
¿De qué forma los discjockeys regionales mexicanos determinan la música y
las opiniones?
Oradores:
Don Cheto, Host, La Que Buena
Renan Almendarez Coello, El Cucuy de la Mañana, Spanish Broadcasting System
Rocio Sandoval, Host, Univision Radio
4:00pm - 5:00pm
La Entrevista Exclusiva de Billboard
6:00pm - 8:00pm
Rumba Room, Universal City Walk
Exhibición acústica de ASCAP
Presentada por ASCAP y MySpace en Español
Actuaciones en vivo de:
Los Tiranos Del Norte
Voces Del Rancho
El Gringo
Primavera
Miércoles, 3 de octubre
8:30am - 5:30pm
Inscripción y exposiciones
SESIONES DE LA CONFERENCIA
9:15am - 10:15am
La Conexión Digital
Cómo crear sus comunidades por internet para generar atención y venta mediante internet y los teléfonos celulares.
Oradores:
Christopher Brunner, VP, Mobile Content & Services, Univision Movil
Jose Casanova, Marketing Manager, MySpace.com Mexico
Arturo Gil, Marketing Manager, Machete Music/Machete Regional Music
Bruno Lopez, VP/GM, univision.com
10:30am - 11:30am
Las Mujeres de la Música Regional Mexicana
Patrocinado por Peermusic
Presentación de Kathy Spanberger, Presidente, Región Angloamericana de Peermusic.
Nuestro panel de artistas estelares femeninas se pronuncia sobre el lugar de la mujer en la Industria.
Oradoras:
Marisol y Virginia Terrazas (Horóscopos de Durango), Artistas
Graciela Beltrán, Artista, Univision Records
Yolanda Perez, Artist, Fonovisa Records
Diana Reyes, Artist, Universal Music Latino
Jenni Rivera, Artist, Fonovisa
11:45am - 12:45pm
El Nuevo Modelo Comercial de la Música Mexicana Regional
Una mesa redonda con lideres de la industria:
Gustavo Lopez, President, Machete Music
Miguel Trujillo, GM, Sony BMG Music Mexico, Central America
12:45pm - 2:15pm
PAUSA PARA COMER/EXHIBICIONES
PROGRAMACIÓN ADICIONAL
Voz Latina West
Mercadotecnia dirigida a los hispanos
2:15pm - 3:15pm
Jaime Gamboa, Founder and Publisher, Tu Cuidad
3:30pm - 4:30pm
Mark Lopez, Publisher, AOL Latino
4:45pm- 5:45pm
Speaker to be announced
7:00pm
Premios Premmusa
Presented by Promotores Unidos
Gibson Amphitheatre - Universal City Walk
Live Performances by:
CONJUNTO PRIMAVERA
ALACRANES MUSICAL
MONTEZ DE DURANGO
ALEGRES DE LA SIERRA
PABLO MONTERO
INQUIETOS DEL NORTE
BANDA MACHOS
DIANA REYES
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The Billboard Regional Mexican Music Summit
In Association with Starbucks
October 1 - 3, 2007
The Universal Hilton
Los Angeles, CA
Monday, October 1
5:00pm - 7:00pm
Registration & Exhibits
7:00pm
Sierra Ballroom
Promotores Unidos Showcase
Live Performances by:
Inquietos Del Norte
Mazizo Musical
Morros Del Norte
Wences Romo
Betzaida
Banda Caña Verde
Tuesday, October 2
8:30am - 5:30pm
Registration & Exhibits
CONFERENCE SESSIONS
Sierra Ballroom
9:00am – 9:45am
How to Revive the Latin Touring Industry
Immigration crackdowns and rising gas prices have taken a toll on assistance to Latin concerts in general and regional Mexican dances in particular. How to reverse this trend? Promotion, immigration and label experts provide solutions.
Speakers:
Henry Cardenas, CEO, CMN
Emily Simonitsch, Senior VP, Special Events, Live Nation
10:00am - 10:10am
BDS: Your Irreplaceable Tool
How to best use the essential radio tool.
10:15am - 11:00am
Getting the Most Out of Retail:
Pricing, exclusives, in-stores, positioning with indie retailers and mass merchants. What works best for your act and what actually MOVES units?
Speakers:
Daniel Fernandez Garcia, Director of Sales, Three Sound Records
David Massry, President, Ritmo Latino
Sandra Ramirez, Latin Product Manager, Handleman
Jeff Young, VP Sales, Univision Music Group
11:15am -12:00pm
Licensing the Band:
It’s not just about selling albums anymore. As artists and labels know, the money is in the marketing. Experts tell us how to optimize your artists’ name and branding for maximum exposure and dividends.
Speakers:
Walter Kolm, Sr. VP A&R/Marketing, Universal Music Latino
Eddie Orjuela, President, Orjuela Entertainment
Jose Luis Terrazas, Artist, Disa
12:15pm – 1:00pm
Youth Regional:
Sponsored by Mun2
A slew of regional Mexican acts are straddling cultural and language barriers like never before and keeping the genre alive among a new generation of listeners here and in Mexico. How are these acts being promoted, discovered and marketed, in English and in Spanish?
Speakers:
Martin Fabian, President/Founder, Grupo Nueva Generacion
Roberto Isaac, Manager of Music Scheduling, Mun2
Abel A. De Luna, Chief Operating Officer, Luna Communications
1:00pm – 2:30pm
LUNCH & SHOWCASES
2:45pm – 3:45pm
DJ Power:
Sponsored by Batanga
How are Regional Mexican DJs shaping music and opinions?
Speakers:
Don Cheto, Host, La Que Buena
Renan Almendarez Coello, El Cucuy de la Mañana, Spanish Broadcasting System
Rocio Sandoval, Host, Univision Radio
4:00pm - 5:00pm
The Billboard Q&A
6:00pm - 8:00pm
Rumba Room, Universal City Walk
ASCAP Acoustic Showcase
Presented by ASCAP and MySpace en Español
Live Performances by:
Los Tiranos Del Norte
Voces Del Rancho
El Gringo
Primavera
Wednesday, October 3
8:30am - 5:30pm
Registration & Exhibits
CONFERENCE SESSIONS
9:15am - 10:15am
The Digital Connection
How to create your online communities to generate attention and sales via the Internet and mobile.
Speakers:
Christopher Brunner, VP, Mobile Content & Services, Univision Movil
Jose Casanova, Marketing Manager, MySpace.com Mexico
Arturo Gil, Marketing Manager, Machete Music/Machete Regional Music
Bruno Lopez, VP/GM, univision.com
10:30am - 11:30am
The Women of Regional Mexican Music
Sponsored by Peermusic
Presentation by Kathy Spanberger, President, Peermusic’s Anglo-American Region.
Our marquee panel of female acts speaks out on women’s place in the industry.
Speakers:
Marisol y Virginia Terrazas (Horóscopos de Durango), Artists
Graciela Beltrán, Artist, Univision Records
Yolanda Perez, Artist, Fonovisa Records
Diana Reyes, Artist, Universal Music Latino
Jenni Rivera, Artist, Fonovisa
11:45am - 12:45pm
The New Regional Mexican Business Model
A roundtable with industry leaders:
Gustavo Lopez, President, Machete Music
Miguel Trujillo, GM, Sony BMG Music Mexico, Central America
12:45pm - 2:15pm
LUNCH BREAK/SHOWCASES
BONUS PROGRAMMING
Voz Latina West
Marketing to Hispanics
2:20 – 3:00
CULTURALLY SPEAKING: MARKETING TO HISPANICS IN ENGLISH
Hispanics have a tremendous influence not only on the U.S. economy, but also on mainstream pop culture, music, food and entertainment. So how can you make your brand stand out in Hispanic community? Learn how to:
* Develop content and marketing messages that validate the importance of the Hispanic community
* Acknowledge the language and culture in marketing materials to reach Hispanics in a voice and style they understand
* Build brand awareness in the rapidly expanding segments of the Hispanic market – U.S. born, English dominant and bilingual Hispanics
Jaime Gamboa, Founder & Publisher, Tu Ciudad magazine
3:05 – 3:45
WINNING HISPANIC CONSUMERS ONLINE THROUGH INNOVATIVE MULTIPLATFORM MARKETING PARTNERSHIPS
Whether partnering with a car manufacturer or a mobile provider, brands are
looking to create strategic marketing initiatives to target Hispanic
consumers. Mark uncovers how to leverage viral platforms and maximize brand
marketing strategies.
Mark Lopez, Publisher, AOL Latino
3:50 – 4:30
BUILDING A HISPANIC FAN BASE: CASE STUDIES FROM LA GALAXY AND CHIVAS USA
Eddie Salcedo, Director Partnership Development, AEG Los Angeles
4:35pm- 5:35pm
ROUNDTABLES AND COCKTAILS
Voz Latina west interactive discussion groups will ensure you have
one-on-one time with conference attendees and speakers. Led by industry
experts, each informal roundtable conversation will allow you to:
* Reflect on what you learned at this half-day conference
* Discuss controversial issues with Hispanic brand leaders
* Brainstorm new marketing ideas and strategies that you can take back to
the office
* Network with top Hispanic marketing executives in an intimate, relaxed
environment
7:00pm
Premios Premmusa
Presented by Promotores Unidos
At the Gibson Amphitheatre at Universal City Walk
Live Performances by:
CONJUNTO PRIMAVERA
ALACRANES MUSICAL
MONTEZ DE DURANGO
ALEGRES DE LA SIERRA
PABLO MONTERO
INQUIETOS DEL NORTE
BANDA MACHOS
DIANA REYES
Click here to see what you missed in 2006!
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