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Cutting-edge programming with an emphasis on real debate focusing on both winning strategies and the innovative tactics used to execute them. Guided by Billboard's expert editorial team, Mobile Entertainment Live keynotes and panels feature new faces with new ideas in an exciting and interactive setting.
Mobile Entertainment Live! 2007
Monday, March 26
Orlando, Fla
Orange County Convention Center
West Concourse- Valencia Room 415
8:00am – 9:00am
Registration/Breakfast
8:45am – 9:00am
Welcome Address
Tamara Conniff, Executive Editor and Co-Publisher, Billboard Magazine
Antony Bruno, Exec. Dir, Content & Programming, Digital/Mobile, Billboard Magazine
9:00am – 9:15am
Title Sponsor Address: Dorrian Porter, CEO, Mozes, Inc.
Bash Sponsor Address: Kate Pearce , SVP, Marketing & Strategic Planning, AOL Mobile
Mobile Treasure Hunt: The Rules by Medio Systems
9:15am – 9:45am
Keynote: Content Kings
Sponsored by Digital Fountain, Inc.
When it comes to content, few companies have as many touchpoints in music, video, games, TV shows, and film as MTV Networks. So when it comes to examining the mobile entertainment landscape from the perspective of a content provider, MTV’s Greg Clayman has a unique 360-degree vantage point. In this Keynote presentation, Clayman will address such hot-button issues as short- versus long-form programming, made-for-mobile content opportunities, and strategies for increasing user adoption.
Keynote Speaker:
Greg Clayman, SVP of Mobile Media, MTV Networks
9:45am – 10:30am
Plenary Session: State of the Industry—The Great Debate: Content vs. Distribution
Sponsored by Ericsson Inc.
Who owns the customer? What is the fairest way to slice up the revenue pie? Who should take the lead on marketing, education and innovation? These questions and others define the ongoing convergence of the mobile entertainment space. In this Plenary Session, representatives from the entertainment industry and the wireless operators go head-to-head in a one-on-one moderated debate—defining boundaries, finding common ground, and highlighting the opportunity for all.
Moderator:
Tom Wheeler, Managing Director, Core Capital Partners
Speakers:
Jim Ryan, VP, Consumer Data Products, Cingular
Larry Shapiro, Executive VP Business Development & Operations, Walt Disney Internet Group
10:30am – 11:00am
Networking/Ask an Expert
Roundtable discussions from leaders in the mobile and wireless industry. This special networking session lets everyone drill down for the details on their areas of critical need. Individual questions will be answered. Just choose which expert suits your needs.
1. Mobile Social Networking: Darren Austin, Dir. Communications Products, AOL
2. Music Marketing Strategies: Aaron Clark, VP of Business Development, Mozes
3. Mobile Video: Mark Hyland, VP Marketing, QuickPlay Media
4. Mobile Broadcasting: Marshall Porter, Director of Mobile, Digital Fountain
5. Mobile Advertising & On-Device Portals: Jim Souders, SVP, Worldwide Operations, Action Engine
6. Content Aggregation: Stephanie Boyle, Dir. Innovation & User Experience, Ericsson
7. Mobile Messaging: Michael Kurtzman, Managing Director, Sybase 365
8. Original Content For Mobile: Christian Jorg, EVP, Entertainment, Flycell
9. Mobile News and Information: Lee Hancock, CEO, go2
10.Mobile Search and Marketing: Brady Bruce, SVP, Promptu
11:00am – 11:30am
Carrier Keynote
Verizon Wireless has long been a pioneer in the mobile content arena—from the BREW content delivery system, to its VCast mobile video service, to its upcoming launch of live mobile TV with MediaFLO. In this Keynote presentation, VP of Digital Media John Harrobin will lay out the challenges and opportunities facing wireless operators in the year ahead, including the impact of mobile advertising on content services, off-portal sales and marketing, and more.
Keynote Speaker:
John Harrobin, VP, Marketing & Digital Media, Verizon Wireless
11:30am – 12:15pm
Plenary Session: Producing Mobile Content
The key to a successful mobile entertainment industry is great content. In this Plenary Session, the leading creative minds producing content for mobile devices today discuss how they approach developing content for the mobile phone—what works, what needs work, and what isn’t working. For them, the mobile phone is just one of many distribution channels, whether the content is videos, music or games. Issues include the distribution of short-form content across multiple channels, branding content between digital platforms, and whether creating to a specific format alters the creative process.
Moderator:
Ted Cohen, Partner, TAG Strategic
Speakers:
Frank Chindamo, President /Chief Creative Officer, FunLittleMovies
Nancy Levin, Exec. Producer Music Television, MobiTV
Bill Stone, President, Amp’d Mobile
Dan Tibbets, EVP, GoTV Labs
Livia Tortella, GM & EVP of Marketing and Creative Media, Atlantic Records
12:15pm – 1:15pm
Lunch
Sponsored by Blinck
1:15pm – 1:45pm
Device Keynote
The handset provider is becoming a growing force in the mobile entertainment world. Content is turning mobile phone into a consumer electronics device at par with iPods other devices while manufacturers are working more closely with entertainment companies to better highlight their content. As the largest manufacturer of mobile phones in the world, Nokia is taking this new role seriously, taking on a new role in mobile music, mobile games and other multimedia content—which it will outline in this keynote presentation.
Speaker:
Nigel Rundstrom, VP, Multimedia, Nokia
1:45pm – 2:30pm
Plenary Session: Where’s the Money?
There’s more entertainment content available for mobile phones today than ever before, so why isn’t it making any money? The problem is that there are many ways to monetize content, and each way influence how it is presented, acquired and to an extent created. From advertising, to subscription fees, to a la carte sales, this session examines the different ways to extract revenue from mobile content, and illustrates how each affects the way that consumers find, acquire, and use it.
Moderator:
Paul Palmieri, Founder, MillennialMedia
Speakers:
Mitch Feinman, SVP, Fox Mobile Entertainment
Cyriac Roeding, EVP, CBS Mobile, CBS Interactive
Are Traasdahl, CEO, Thumbplay
Roger Wood, SVP & GM, Amobee
2:30pm – 3:00pm
Networking/Ask an Expert
1. Music Demand Cycle: Mark Campbell, Founder/COO, MusicIP
2. Mobile Advertising: Debra Bluman, VP Product Marketing, Crisp Wireless
3. Insights—Mobile Gaming & Music: Drew Hull, Dir. Product Marketing, The NPD Group
4. Mobile Search & Advertising: Michael Libes, Chief Arthitect & Co-Founder, Medio Systems
5. Mobile Animation & Video: Eric Petajan, CTO, VectorMax
6. Digital Rights Management: Michael Bornhausser, CEO, SDC
7. Mobile Social Networking & Blogging: Derrick Oien, President, Intercasting
8. Mobile Audio Media: Levi Shapiro, Director of Mobile Content, Telephia; with special guest Neal Bonner, Business Development Manager, Arbitron
3:00pm – 3:30pm
Fireside Chat Keynote
At the end of the day it is the creative talent of the artists that define entertainment. No longer content to let wireless operators or technology aggregators determine how their work is offered, the leaders in the entertainment field have come to the table to do things their own way—targeting fans directly. Hear how these entertainment icons are presenting mobile entertainment differently, and what the industry can learn from them, in this exclusive Q&A discussion with Billboard’s editors.
Keynote Speaker:
Kevin Lyman, Founder, Warped Tour/Taste of Chaos Mobile
Interviewed by: Antony Bruno, Exec. Dir, Content & Programming, Digital/Mobile, Billboard Magazine
3:45pm – 4:30pm
Breakout Sessions
Room 414A:
Mobile Search and Merchandizing
With the wealth of entertainment content available on mobile phones today—both on deck and off—how can the industry better match potential buyers with the content that interests them most, as well as convince them to buy it? Content search, user recommendations and “try before you buy” services are seen as the leading solutions.
Moderator:
Richard Siber, Founder & CEO, Siber Consulting
Speakers:
Stephanie Boyle, Director, Innovation & User Experience, Ericsson
Pete Distler, GM, Sprint
Joe Morris, VP, Mobile Content, Konami
Mitch Oliver, VP Solutions & Marketing, Qualcomm
Jorey Ramer, VP of Corporate Development, JumpTap
Room 414B:
Connected Consumers
As MySpace and YouTube have shown, some of the most compelling content out there is created and shared by consumers themselves. In some cases, the industry stands to benefit. In others, existing business models are threatened. This panel examines the current situation regarding social networking, user generated content, and placeshifting to determine where opportunity and challenges lie for both wireless operators and content creators alike.
Moderator:
Julie Ask, Research Director/Senior Analyst, JupiterResearch
Speakers:
Mark Bole, CEO, ShoZu
Jason Krikorian, Co-founder and EVP of Business Development,
SlingMedia
Ian McCarthy, VP, Product Marketing, Orb Networks
Craig Thole, Dir. Value Added Services, Boost Mobile
Jeremy Welt, VP, New Media, Warner Brother Records
Room 414C:
Handset Heaven
For the first time at a Billboard event, the top device manufacturers will show off their latest technologies and services, illustrating the growing influence that mobile phones are playing in the consumer electronic landscape. Are MP3 phones the iPod of the future, or will the rising prominence of consumer-targeted smartphones steal their thunder? What’s next for mobile gaming and mobile TV? How will the addition of WiFi and WiMax technologies change how content is distributed to phones? Our panelists have the answers.
Moderator:
Neil Strother, Analyst, Jupiter Research
Speakers:
Rio Caraeff, VP/GM, Universal Music Mobile
Michael Gallelli, Dir. of Product Marketing, T-Mobile
Mikael Nerde, Head of Sony Ericsson Developer and Accessory Programs - Portfolio & Platform, Sony Ericsson
Randy Smith, VP Marketing, Samsung
Dave Ulmer, Director of Entertainment Products, Motorola Media Solutions
4:45pm – 5:30pm
Breakout sessions
Room 414A:
Target Marketing and Affinity Groups
Content is not one-size-fits-all on any medium, particularly wireless. This panel will review how carriers and content providers alike can target their assets at specific demographics, taking into account unique tastes, preferences and cultural backgrounds.
Moderator:
Antony Bruno, Exec. Director, Content & Programming, Digital/Mobile, Billboard Magazine
Speakers:
Paul Campbell, President, QD3
Adam Lavine, CEO, FunMobility
Nick Montes, VP & GM, VivaVision
Kristin McDonnell, CEO, LimeLife
Mark Young, Business Development & Strategy, Disney Mobile
Room 414B:
Culture Clash: Mobile Entertainment Around the World
The mobile entertainment industry in the U.S. looks much different than the one in Europe, which in turn hardly resembles the activity in Asia. What is true in one region isn’t so in another. Yet there are lessons to be learned from all, by all. This panel examines the market realities, successes and failures… aiming to identify what best practices—and content—can be shared by all. Developed in conjunction with the Mobile Entertainment Forum
Moderator:
Patrick Parodi, MEF Global Chairman/Chief Sales & Marketing Officer, Amobee
Speakers:
Markus Berger-de León, Managing Director, Jamba/Jamster
Andrew Bud, Executive Chairman, mBlox
Neeraj Roy, CEO, Hungama
Seth A. Schachner,VP, Digital Business Latin Region,
Sony BMG Music Entertainment
Jonathan Smyth, VP Sales & Marketing, Buongiorno
Matt West, VP/Head of Content and Future Media, Alcatel-Lucent
Room 414C:
Surviving the Mobile Game
Unless you’re a wireless carrier, a handset manufacturer or a content provider, the mobile entertainment industry can be a tough place to do business. Aggregators, technology enablers and others involved in the industry face cutthroat competition, indifferent clients and a game where the rules are constantly changing. This panel will feature some of the veterans of this battle discussing their view of the mobile entertainment space, and reveal what they’ve done to survive.
Moderator:
Bryan Biniak, Managing Director, Providence Ventures
Speakers:
Brian Casazza, CEO, 9Squared
Doug Dyer, CEO, Oasys
Scott Jensen, SVP, Head of Global Business Development, Zingy
Daniel Rizer, GM, Global Carrier Services, Motricity
6:15pm – 9:00pm
MMA Mobile Entertainment Live BASH!
Powered by Billboard and the Mobile Marketing Association
Presented by AOL
Live Performances by
The 88
& David Martin
The Groove
Universal CityWalk
6000 Universal Boulevard
Orlando, FL 32819 |
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