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Cutting-edge programming with an emphasis on real debate focusing on both
winning strategies and the innovative tactics used to execute them. Guided
by Billboard's expert editorial team, Mobile Entertainment Live keynotes and panels feature
new faces with new ideas in an exciting and interactive setting.
MOBILE ENTERTAINMENT LIVE! Presented by Vantrix
In Association with Nokia
March 31, 2008
Barron Room, Hilton Convention Center
Las Vegas, NV
(subject to change)
8:00am – 9:00am
Registration
9:00am
Welcome Address
Antony Bruno, Exec. Dir, Content & Programming, Digital/Mobile, Billboard Magazine
Tamara Conniff, Group Editorial Director, Billboard Magazine
Address by Daniel Torras, VP Marketing, Vantrix
9:15am – 9:45am
Keynote
Tero Ojanpera, EVP Entertainment & Communities, Nokia
The world’s largest handset manufacturer is transforming itself into a Web services company, and is tapping mobile entertainment as the path to do so. In this intimate one-on-one interview with Billboard’s Antony Bruno, Tero Ojanpera will outline Nokia’s ambitions in the music, game and video categories, its efforts to partner directly with the entertainment and content industries, and explain how this strategy is altering the traditional place device manufacturers have had in the mobile value chain.
Moderator:
Ralph Simon, Chairman Emeritus, Mobile Entertainment Forum
9:45am – 10:30am
Plenary Session: State of the Industry Debate
Content owners, wireless operators and technology innovators will face off on a wide-range of topics including ease of use, customer control, pricing and availability. This will be no-holds barred tour de force of content vs. distribution vs. capabilities.
Moderator:
Tom Wheeler, Managing Director, Core Capital Partners
Speakers:
Peter Lurie, General Counsel & Founder,Virgin Mobile USA
Larry Shapiro, Executive VP Business Development & Operations, Walt Disney Internet Group
10:30am – 11:00am
Networking Break
11:00am – 11:30am
Keynote
Rob Glaser, Founder, Chairman & CEO, RealNetworks
For RealNetworks Chairman and CEO Rob Glaser, entertainment is a service. And he has no shortage of opinions on how to make that service available across multiple platforms, of which mobile is only one. In this keynote, Glaser will share his thoughts on how the mobile industry can better deliver entertainment services like music, video, and games. Topics include carrier pricing plans, open access handsets and networks, advertising vs. subscription, and much more.
Moderator:
Antony Bruno, Exec. Dir, Content & Programming, Digital/Mobile, Billboard Magazine
11:30am – 12:15pm
Plenary Session: Creative Conundrum—What Sucks, and How Do We Fix It?
Mobile entertainment is a challenging medium to develop content for. The result too often is uninspiring content that attracts only the earliest of adopters. This plenary session will unite producers, programmers and artists who are directly involved in creating the content you ultimately see and interact with on today’s mobile phones, to explain what they’re doing to improve the end product.
Moderator:
Andy Nulman, President & CMO, Airborne Mobile
Speakers:
Ross Cox, Sr. Director, Entertainment Products, Cartoon Network New Media
Lucy Hood, Formerly President, Fox Mobile Entertainment
Rob McDermott, CEO, Mad Mac Entertainment (Manager for Linkin Park)
Jeremiah Zinn, SVP Syndication & Operations, MTV Networks
12:15pm – 1:15pm
Lunch Sponsored by Crisp Wireless & Oracle
Michael Weaver, VP of Strategy, Crisp Wireless
Arturo Pereyra, Marketing & Business Development Director, Oracle
1:15pm – 1:45pm
Keynote
Mathew Knowles, President, Music World Entertainment
Sponsored by Ansible Mobile
Having managed the careers of such artists as Destiny’s Child, Earth Wind and Fire, Chaka Khan and the solo efforts of Beyonce and Kelly Rowland--Matthew Knowles knows how to strike deals. As executive producer to every Destiny’s Child album ever made, he also knows how to create compelling content.
In this intimate keynote interview, Knowles will outline how he’s extended these skills to mobile by negotiating deals such as the one that brought Samsung the Beyonce B’Phone as well as by overseeing the mobile game development for titles based on both Destiny’s Child and Beyonce.
Moderator:
Tamara Conniff, Group Editorial Director, Billboard Magazine
1:45 – 2:30
Plenary Session: Mobile Advertising and Content Adoption—Who’s Dropping the Ball?
Is the industry dropping the ball on the mobile advertising opportunity? In 2007, 21% of mobile data users recalled receiving an ad on their phone but 67% thought the idea was unacceptable. Is this due to the reliance on the data plan subscription model? Will advertising be more acceptable if the trade-off means better and MORE content? Jeff Herrmann - mobile media and advertising product leader for The Nielsen Company, talks with mobile marketing leaders about the need for an ad-supported mobile media model, the gating factors the mobile ad market faces and solutions for growth that will simultaneously meet the needs of both marketers and consumers.
Moderator:
Jeff L. Herrmann, VP Mobile Media and Advertising Product Leader, Nielsen Mobile
Speakers:
Matthew Hull, Director Advertising Services, AT&T Mobility
Paul Palmieri, CEO, MillennialMedia
Brandon Lucas, Sr. Director, Mobile Business Development, MySpace
Angela D. Steele, VP, Account Director, Starcom
Jamie Tiplitsky, Senior Manager, Finance & Strategy, ESPN Digital Media
2:30pm – 3:00pm
Networking Break
Sponsored by Ad Infuse
Moderators:
David Staas, VP, Marketing, Ad Infuse & Steve Bair, VP, Business Development, Ad Infuse
A Round Table Discussion: Maximizing Revenue On Your Mobile Site -
What's Working, What Isn't?
3:00pm – 3:30pm
Keynote
George Kliavkoff, Chief Digital Officer, NBC Universal
NBC Universal is not afraid of making bold moves in the digital entertainment space. The company was one of the first to make its content available for download on iTunes, and was the first to take it down when the deal went sour. The company’s first Chief Digital Officer, George Kliavkoff, will join MOBILE ENTETAINMENT LIVE! attendees to discuss how NBCU views the entire digital entertainment landscape, where mobile fits into its plans in particular, and how it sees the integration of entertainment and technology moving forward in the years ahead.
Moderator:
Andy Wallenstein, Deputy Editor, The Hollywood Reporter
3:45pm – 4:30pm
Content SuperSessions
This intimate series will delve deep into the inner-workings of the entertainment industry’s three primary contributions to mobile—music, gaming and video. Learn where mobile fits into their broader digital plans, what barriers they hope to overcome and what potential partners need to know about their world to be successful.
Pavilion 11
3:45pm – 4:30pm
Music
Both the music and wireless industries have big hopes for mobile music apps, but so far they remain in the shadow of the iPod. Will wireless ever emerge? Separate the hype from reality. This panel will focus solely on the future of mobile music: full-song downloads and subscription services.
Moderator:
Antony Bruno, Exec. Director of Content & Programming, Digital/Mobile, Billboard
Speakers:
Jeff Dodes, Sr. VP, Digital Business Operations, Zomba/Jive
Brad Duea, President, Napster
Aaron Grosky, President, Control Room
Mike Goodman, Analyst, Yankee Group
Craig Kaiser, Senior Manager- Music Products, AT&T Mobility
Pavilion 10
3:45pm – 4:30pm
Games
Let’s face it, the mobile games business needs some help. It’s growing, but slowly and awkwardly. Most of the founders have cashed out and most carriers have turned their attention to other types of content,. This panel will explore the barriers and the solutions needed for this $2 billion industry to realize its promise, with input from indie developers to handset high rollers. Issues include: carrier partnerships, casual vs. core gamers, handset innovations and distribution models.
Moderator:
Jason Ford, VP Strategy & Planning, Namco
Speakers:
Martin Dunsby, CEO, Vollee
Teemu Huuhtanen, President, North America & EVP Business Development, Sulake
Oliver Maio, GM, Mobile, Centerscore (Vivendi Games Mobile)
Suresh Sudera, Head of Games, Vodafone Group
Gonzague de Vallois, VP of Publishing, Gameloft
Pavilion 9
3:45pm – 4:30pm
Video: Migrating TV to Mobile
Executives from leading TV networks and production companies address the challenges of getting traction for their content on the mobile platform. Are carriers doing a better job or is off-deck where it's at? Is mobile strictly a marketing vehicle or is it a medium for TV in its own right? What kind of content works, and what have we learned this early in the game?
Moderator:
Andy Wallenstein, Deputy Editor, The Hollywood Reporter
Speakers:
Alex Barkaloff, Executive Producer, Digital Media, LIONSGATE
Eric Berger, VP Mobile Entertainment, Sony Pictures Television
Douglas Craig, SVP New Media Operations, Discovery Communications
Miriam Holzman, VP of Content Production & Distribution, Fox Mobile Entertainment
Alice Kim, SVP Digital Distribution & Partner Relations, MTVN
Bob Shallow, VP & GM Mobile Entertainment Group, Gemstar-TV Guide Intl
4:45pm – 5:30pm
In Focus Sessions
These In Focus sessions will feature in-depth conversations with key visionaries driving innovation in the more cutting edge areas of the mobile entertainment field. This is a great opportunity for attendee interaction and involvement.
Pavilion 9
4:45pm – 5:30pm
Presentation/Case Study
Nielsen Mobile -- Media Convergence and the Digital Consumer
Mobile Operators are changing the dynamics of media content distribution and delivering compelling experiences to the Digital Consumer. Nielsen Mobile will present freshly minted research revealing trends and media consumption behaviors across the three screens, primarily focused on mobile media’s role in facilitating media convergence. Topics include:
- Global variation in mobile media content consumption
- How does the Mobile Internet extend the reach of the online publisher and advertiser?
- Does SMS/Participation TV drive viewer loyalty and expand the demographic composition of the TV viewing audience, and how can this unique segment be monetized by advertisers?
- Traditional TV viewing patterns of Mobile video subscribers are different now that they have TV on the go?
Includes both a presentation and Q&A feedback opportunities
Moderator:
Jeff L. Herrmann, VP, Mobile Media Global Product Leader, Nielsen Mobile
Pavilion 10
4:45pm – 5:30pm
Money, Money, Money
Towards what innovations, services and business models is investment capital flowing in the mobile entertainment space? And just as importantly, where is it not?
Moderator:
Rafat Ali, Editor, paidContent.org
Speakers:
Paul A. Santinelli, General Partner, North Bridge Venture Partners
Pavilion 11
4:45pm – 5:30pm
Social Networking
Where does social networking fit into the mobile industry, and how can it be used as a force of content distribution like online social network are today?
Moderator:
Ted Cohen, Partner, TAG Strategic
Speakers:
Steve Jang, Chief Marketing Officer & Head of Business Development,Imeem
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