Billboard MELIVEFALL at CTIA

Cutting-edge programming with an emphasis on real debate focusing on both winning strategies and the innovative tactics used to execute them. Guided by Billboard's expert editorial team, Mobile Entertainment Live keynotes and panels feature new faces with new ideas in an exciting and interactive setting.

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MOBILE ENTERTAINMENT LIVE!
Conversations on Convergence

HOSTED BY QUINCY JONES

Oct. 22, 2007
Moscone South
San Francisco, CA

Be seen, be heard, do business!

Mobile Entertainment Live!, the official mobile entertainment event of CTIA-The Wireless Association, brings together the best and brightest of the wireless and entertainment industries to debate and discuss the barriers separating the mobile world from the rest of the digital industry. Join Billboard and The Hollywood Reporter for a cutting-edge program featuring new faces with new ideas in an exciting and interactive setting.

8:00am
Foyer
Networking Breakfast and Registration

9:00 – 9:15
Opening remarks

9:15 – 9:45
Carrier Q&A
The wireless operator continues to be the centerpiece of today’s mobile entertainment ecosystem. But that dominance is facing challenges as the broader digital entertainment industry evolves. New technologies have emerged that let users bypass carrier control. Content partners are demanding a more seamless experience with other forms of distribution. In this one-on-one chat, attendees will hear what’s on the agenda of a major nationwide operator for the year ahead—including such topics as multiplatform content delivery, new business models, and increasing user adoption.
Moderator:
Mark Desautels, VP, Wireless Internet Development, CTIA—The Wireless Association
Speakers:
Mark Collins, VP Consumer Data, AT&T Wireless
WITH SPECIAL SURPRISE GUEST

9:45 – 10:15
Content/Service Provider Q&A
For content providers, mobile is just one slice of the broader digital pie, yet one that has its own set of complicated rules and confusing language. How do these companies plan to integrate mobile into their overall digital strategies, and what they need to make their job easier?
Moderator:
Tom Wheeler, Managing Director, Core Capital Partners
Speakers:
John Zehr, SVP digital video & Mobile, ESPN

10:15 – 10:45
Disruptive Tech Q&A
The mobile entertainment goals of both the carriers and the content providers can be quickly erased by a single disruptive technology that changes the game. We’ll sit down with SlingMedia’s Blake Krikorian to discuss what they do, why they do it, and how it is affecting the current paradigm.
Moderator:
Ted Cohen, Partner, TAG Strategic
Speakers:
Blake Krikorian, CEO, SlingMedia

10:45 – 11:15
Networking Break/Ask An Expert
MMS for Content:Michael Kurtzman, Managing Director, Sybase 365
Mobile Mass Market:Anshu Dua, Sales Director, Vantrix
With Mobile Text Messaging on the Rise, iTV is No Longer Just About Set: Patrick McQuown, VP/Media, Singlepoint
Mobile Advertising, Debra Bluman, VP of Marketing, Crisp Wireless
Gaming in India - Myth or Reality, Salil Bhargava, CEO, Jump Games
Building premium mobile web-sites with Netbiscuits – easier, better, faster: Ran Farmer, Managing Director, Netbiscuits

11:15 – 11:45
After the iPhone Q&A
Apple’s iPhone opened many eyes to the possibility of how a mobile device can influence how content is developed and accessed. In this Q&A, we’ll explore where devices go from here, and how they play an increasingly important role in how mobile entertainment is acquired.
Moderator:
Ralph Simon, Chairman, Mobile Entertainment Forum, Americas
Keynoters:
Parrish Hanna, Global Director of Experience Planning, Consumer eXperience Design, Motorola
Mike Wehrs, Vice President, Evangelism, Nuance Communications

11:45 – 12:15
Mobile Marketing/Advertising Q&A
Where does mobile advertising fit into the broader digital advertising industry? What can we learn from the history of Internet advertising when applied to mobile? And most importantly, how does the inclusion of advertising affect how content is created, distributed and consumed? We’ll get the details straight from the digital advertising experts.
Moderator:
Evan Neufeld, VP, Senior Analyst, M:Metrics
Keynoters:
Courtney Jane Acuff, Director, denuo (a Publicis Groupe Company)
John Hadl, Managing Director, BrandinHand

12:15 – 12:45
Celebrity Q&A
Grammy-winning producer and artist Quincy Jones joins us for an intimate conversation on how mobile entertainment fits into the creative and business realities of the music business.
Moderator:
Tamara Conniff, Billboard’s Executive Editor & Associate Publisher
Keynoter:
Quincy Jones, Entertainment Icon

12:45 – 1:45
Lunch

1:45 – 2:15
Game Industry Q&A
Casual games are driving the growth of today’s videogame market, and mobile games are a segment of that genre. This Keynote explores how both handset developers and game publishers are looking for areas where mobile and casual games merge.
Moderator:
Matthew Bellows, GM & VP Marketing, Floodgate Entertainment
Speakers:
Mark Ollila, Director, Technology & Strategy, Games, Mutimedia, Nokia
Simon Protheroe, New Media and IT Director, Eidos

2:15 – 2:45
Music Industry Q&A
How will the convergence of mobile and the Internet play a role in the future of the music business? Hear how both major and independent labels are approaching the format.
Moderator:
Antony Bruno, Exec. Dir., Content & Programming, Digital/Mobile, Billboard
Speakers:
Richard Bengloff, President, American Association of Independent Music
Rio Caraeff, EVP, eLabs / GM Universal Music Mobile, Universal Music Group

3:00 – 3:30
Film/TV Industry Q&A
Two giants of the film and TV fields will join on stage to discuss how their respective industries will fare on the small screen.
Moderator:
Andrew Wallenstein, Digital Media Editor, The Hollywood Reporter
Keynoters:
Sandi Isaacs, SVP, Interactive & Mobile, Paramount Pictures
Jeremiah Zinn, SVP, Syndication and Operations for MTV Networks

3:30 – 4:00
Networking Break

4:00 – 4:45
Breakout Sessions

Room 300
Interactive Entertainment
Be it radio, TV or live events, fans equipped with SMS-enabled mobile phones are taking a much more active role in their entertainment of choice. This session focuses on case studies, new technologies as well as the blueprint for the future.
Moderator:
Suhail Bhat, Director of Policy & Initiatives, Mobile Entertainment Forum
Speakers:
Alex Campbell, Vibes CEO, Vibes Media
Zena Burns, Senior Content Director, Clear Channel Online Music & Radio
Jeff Miller, President, Market Development, Telescope, Inc.
Dorrian Porter, CEO, Mozes
Jon Vlassopulos, VP Business Development, Strategic Planning & New Media, Endemol

Room 301
Off Deck: Opportunity vs. Obstacles
Selling content directly to consumers on mobile phones sounds great, but there’s a host of backend problems associated with making it a reality. Billing issues, transport snafus, the lack of tracking and reporting of sales all illustrate how the digital supply chain is actually more like a labyrinth. Our panelists will dissect the issues and provide a roadmap for the future.
Moderator:
David Carnevale, Vice President, Multimedia Content and Distribution, iSuppli
Speakers:
Brian Casazza, CEO, 9 Squared
Rajeev Raman, Founder/CEO. MyWaves
Steve Shivers, President & CEO, OpenMarket
Scott Silk, President & CEO, Action Engine

Room 302
Nielsen Mobile Analyst Session
Join Nielsen Mobile analysts as they reveal the latest research on mobile consumption, providing a 360 degree view of consumer behavior, attitudes and experience. With a special focus on consumption and preferences across mobile video, traditional TV and the PC, the session will deliver comprehensive research and analysis on how companies, marketers and advertisers can reach and gain more knowledge about the habits of today’s mobile consumer.
Speakers:
Kanishka Agarwal, VP of Mobile Media, Nielsen Mobile
Jeff Herrmann, VP of Mobile Media Segment, Nielsen Mobile

5:00 – 5:45
Room 300
Attendees Choice: The Big Mobile Entertainment Roundtable
A no-holds barred interactive roundtable where key executives from all aspects of the mobile entertainment landscape will engage directly with attendees for a very un-panel-like panel. Attendees will be able to both choose who they want to be on the panel in advance, and will be invited from the get-go to ask their most pressing questions directly to our experts. On hand will be representatives from the games, music and Film/TV industries, as well as the key technology vendor they work with to bring these services to market. Business models, technology issues, partnership strategies… it’s all on the table. So show up with your questions and don’t be shy.

Moderator:
YOU!
Speakers:
Dave Ulmer, Sr. Director, Entertainment Products, Motorola
Frank Chindamo, CEO, Fun Little Movies
Andy Nulman, President, Airborne Entertainment
Boris Fridman, CEO, Crisp Wireless
Mike Yuen, Gaming Group Director, Qualcomm

Room 301
Social Networking
There’s lots of talk about the potential for mobile social networking and user generated content, but very little results. Learn why straight from the pioneers of the social networking revolution.
Moderator:
Jonathan N. Schreiber, VP, Business Development, PeopleJam
Speakers:
Sam Altman, CEO, Loopt
Anthony Batt, Founder/President, BuzzNet
Shawn Conahan, CEO, Intercasting
Allan Rosenhek, CEO, KnowledgeWhere
Joe Maloney, Director of Community Services, Helio

Room 302
Business Models: The Good, The Bad & The Ugly
Subscription or a la carte? Advertising subsidized or consumer pays? On deck vs. off deck? As mobile entertainment gets more sophisticated, the prevailing business models surrounding it gets more complicated. Hear our experts debate on what it will take to increase both user adoption and revenues for all in the value chain.
Moderator:
Rajeev Chand, Managing Director, Rutberg & Company
Speakers:
Michael Chang, CEO, GreyStripe
Mitch Feinman, SVP, Fox Mobile Entertainment
Laura Marriott, President, MMA
Adam Mirabella, SVP & GM, U.S. Digital Sales, Sony BMG
Richard Williams, Director of Programming, Verizon Wireless

MOBILE ENTERTAINMENT LIVE! BASH
Sponsored by Jump Games & Netbiscuits
6:30 – 8:30
RUBY SKYE
420 Mason Street

Don’t miss the networking event of the year!
Live performance by Josh Kelley