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Billboard Mobile Entertainment Live! - Fall 2008 September 9, 2008 Moscone Convention Center, San Francisco, CA |
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2006 SCHEDULE OF EVENTSMOBILE ENTERTAINMENT CONTENT COMMERCE & APPLICATIONSBillboard MECCA Presented by SMS.ac Monday, September 11, 2006 The Westin Bonaventure Hotel Los Angeles, CA 8:00am - 9:00am Registration Networking Breakfast & Exhibits: Visit display tables by: July Systems M:Metrics Mobile 365 TiraWireless mBlox WAP Oneline USA, LLC Bango Motorola CoreMedia MobiTV Greystripe, Inc. Nellymoser Visit the Motorola iRadio Auto Display! Press Room: Sponsored by TiraWireless 9:00am - 9:15am Welcoming Address & Announcements 9:15am - 9:20am Sponsor address 9:20am - 9:55am Keynote Speaker: Paul Reddick, VP Business Development & Product Innovation, Sprint Nextel 9:55am - 10:00am Sponsor address 10:00am - 10:45am State of the Industry Representatives from Mobile Music, TV, and Games industries discuss the milestones reached and challenges ahead for the mobile entertainment industry with wireless industry analysts, device manufacturers and operators. Some feel the industry is on the right course for success, others feel it's adrift and losing the battle for customer awareness. There's a lot of navigation yet to be done, so come hear from those with their hands on the wheel. Moderator: Tom Wheeler, Managing Director, Core Capital Partners Speakers: Michael Arrieta, VP Digital Sales and Marketing, Sony Pictures Digital Greg Ballard, CEO, Glu Mobile Rio Caraeff, VP & GM, Universal Music Mobile John Harrobin, VP of Marketing, Verizon Wireless Rob Tercek, Founder, Multimedia Networks 10:45am - 11:15am Networking Break/Ask an Expert Roundtables Mobile Search: Anil Malhotra, Chief Alliance Officer, Bango 11:15am - 11:45am Keynote Speech 11:45am - 12:30pm The Producers Key to driving customer adoption of mobile entertainment will be content worth buying, created specifically for a mobile device. This panel gathers the leading creative minds in the entertainment industry to discuss their plans for developing to the small screen. Featuring representatives from the Music, Film, and TV fields. Moderator: Brian Seth Hurst, CEO, The Opportunity Management Company Speakers: Joey Carson, CEO, Bunim/Murray Productions 12:30pm - 1:30pm Lunch Refuel with lunch brought to you by July Systems and mBlox! 1:30pm - 2:00pm Keynote Speaker 2:00pm - 2:45pm Mobile Web 2.0 Creating great content is one thing. Making it easy for consumers to discover and buy is another. Today's Internet is being used by consumers to share and recommend content that they've either created themselves or acquired elsewhere. And it's working. Isn't it about time the mobile industry does the same? This panel will look at how the mobile entertainment industry can best merchandize the mobile entertainment experience, from carrier portal strategies, to off-portal content, to mobile social networking and SMS. Moderator: Mark Donovan, M:Metrics Speakers: Michael Gallell, Director of Segment Marketing, T-Mobile Mike Gaumond, VP & GM Digital Media Services , Motorola Michael Grossi, VP of Business Development, Helio John Smelzer, SVP of Business Development, Fox Interactive Media 2:45pm - 3:00pm Mobile Treasure Hunt Winners announced 3:00pm - 4:00pm - CONCURRENT SESSIONS Main Stage: Justify Your Existence Four of today's most innovative mobile entertainment companies will demonstrate their cutting-edge solutions before a panel of Billboard editors and industry analysts, who will ask questions and facilitate audience feedback. Do they have what it takes to impress us? There's only one way to find out. Breakout Room 1 Commerce Strategies for Mobile Entertainment The amount of mobile entertainment content available these days is at an all-time high. So why aren't consumers buying it? The problem is that content to-date has been hidden in complicated carrier decks. This panel looks at the multiple alternatives for consuming mobile entertainment content, from ad-supported models, to off-deck and direct-to-consumer plays, to user-generated content and social networking. Moderator: Antony Bruno, Digital/Mobile Correspondent, Billboard Magazine Speakers: Tom Ryan, SVP - Digital & Mobile Strategy and Development, EMI Anthony Stonefield,USA Wireless Breakout Room 2 Content Horizons Workshop Four experts from the Music, Gaming, Video and TV industries will individually present their visions for the future of mobile entertainment as it relates to their specific segment. Each presentation will be followed by a Q&A session with attendees for a one-on-one interactive learning experience. Music: Beyond Ringtones Speaker: TBD Games: Recipes for Success Speaker: Brian McGarvey, VP & GM, Americas, Vivendi Mobile Games Video/Animation: The Next Horizon Speaker: TBD TV: Tuning in to Wireless Speaker: Greg Clayman, VP of Wireless Operations & Strategy, MTV Networks 4:00pm - 4:30pm Networking Break/Ask an Expert Roundtables 4:30pm - 5:30pm - CONCURRENT SESSIONS Main Stage Justify Your Existence Another four newcomers take the stage to impress our panel of Billboard editors and industry analysts with demonstrations of their mobile entertainment solutions. Questions will be asked, feedback will be encouraged, and opinions will be made. Will they impress or depress? You're the judge. Moderater: Antony Bruno, Digital/Mobile Correspondent, Billboard Magazine Breakout Room 1 Real World Wireless Mobile Entertainment is more than just accessing content for the phone. It also involves using the phone as a means of interacting with real-world entertainment. From TV shows to rock concerts, the mobile phone has become an accessory being used to bring fans ever closer to their entertainment experience. Speakers: Anthony Batt, Founder/CEO, Buzznet Alex Campbell, Co-Founder & CEO, Vibes Media Dave Ulmer, Sr. Director of Marketing, Motorola Media Services Breakout Room 2 4:30pm - 5:00pm International Workshop: Overseas Best Practices The majority of mobile entertainment activity these days is taking place in Europe and Asia. In this Workshop, representatives from each region will individually present the current market realities in their home country, what's worked, what hasn't, and what U.S. mobile entertainment companies can learn from their example. Europe Speaker: Steve Glagow, Director Partners and Operations, Orange Asia Speaker: TBD 5:00pm - 5:30pm Technology Workshop: Building Blocks to Success Quality mobile entertainment relies on a solid foundation of elegant technology. From multimedia platforms and operating systems, to digital rights management solutions and user interfaces, this Workshop will feature today's leading technology enablers showing off their capabilities and the expected impact on the market. Multimedia platforms Speaker: Rajesh Khera, Director of Mobile Solutions, RealNetworks DRM Speaker: Dr. Willms Buhse, CoreMedia/Vice Chair, OMA DRM Group 6:30pm - 8:30pm Hotel Figueroa MMA MECCA BASH! Presented by AOL |
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