Billboard Mobile Entertainment Live! - Fall 2008   

September 9, 2008
Moscone Convention Center, San Francisco, CA
 




2005 SCHEDULE OF EVENTS

SEPTEMBER 26, 2005
Moscone Center, San Francisco
Billboard MECCA 2005
The OFFICIAL mobile entertainment conference for the CTIA
Schedule of Events as of 9/1(subject to change)

Room 3D-1
Speaker-Ready Room

8:00am - 9:00am
Room 3018
Registration and Continental Breakfast co-sponsored by m-Qube

Pick up lanyards sponsored by Tira Wireless!
Exhibits & Networking

GENERAL SESSIONS
Room 3014

8:45am - 9:00am
Billboard Opening Remarks

9:00am - 9:30am
WHITE PAPER PRESENTATION:
STATE OF MOBILE ENTERTAINMENT
MECCA attendees will receive custom research on the mobile behavior of end users, detailing what consumers are buying, using and recommending to others, presented by Billboard, Nielsen Research and other partners.
Moderator: Antony Bruno, Editor, Digital/Mobile, Billboard

Panelists:
Seamus McAteer, Senior Analyst/Chief Product Architect, M:Metrics, Inc.
Paul Leakas, General Manager, Nielsen Mobile

9:30am-10:15am
EXECUTIVE KEYNOTE

Van Toffler, President, MTV Networks Music/Films/Logo Group

with Tamara Conniff, Co-Executive Editor, Billboard

For the last 12 years, MTV has been the #1 rated cable TV destination for 12 - 24 year-olds. It has maintained this position through constantly embracing new content and distribution opportunities. Van Toffler is one of the few entertainment industry executives today with a golden touch for both innovative programming and exceptional insights into expanding that programming onto new platforms, including wireless. In this one-on-one conversation with Billboard's Co-executive Editor Tamara Conniff, he will share his insights into how the entertainment and wireless industries can best partner to deliver on the promise of mobile entertainment.

10:15am - 10:30am
Networking break

10:30am - 11:00am
CASE STUDIES

Case Study I:
Room 3002
Connected Mobile Gaming
Bill Barhydt, CEO, Sennari

Case Study II:
Room 3014
Direct-to-Consumer Branding Through Mobile Media
Andrew Bud, Executive Chairman, mBlox

Case Study III:
Room 3004
Content Filtering and Classification
Tom Erskine, VP & GM, Access Management, Boston Communications Group

11:15am-12:30am
Super Session
PUT ANOTHER DIME IN THE JUKEBOX
Sponsor Introduction: JULY SYSTEMS- Ashok Narasimhan, Chairman, CEO & Co-Founder
Wireless has the potential to revolutionize the music industry beyond imagination, but the path to convergence is rife with challenges and pitfalls. While the ability to transmit music over wireless networks may create a powerful new distribution channel, and the implications of transforming a mobile phone into the MP3 player of the future represent a seismic shift in consumer electronics, there's still the question of whether the end user will go for any of it.
This panel will explore the potential of ringtones, emerging possibilities of ringback tones, and the no-longer-distant future of full-song downloads, as well as other mobile music options such as streaming Internet radio, P2P file sharing and more. In addition, we'll discuss how artists can use mobile as a promotional, branding and merchandising tool; how content can be sold both on and off the carrier portal; whether rights management and government regulation will affect the future; and how pricing and user experience must come first to gain any traction with end users.
Moderator: Bill Werde, Senior News Editor, Billboard

Panelists:
Fred Davis, Attorney, Davis Shapiro Lewit Montone & Hayes
Brad Duea, President, Napster
Alberto Moriondo, Worldwide Director Entertainment Solutions Mobile Devices, Motorola Inc.
Michael Nash, SVP Internet Strategy, Warner Music Group
Paul Reddick, Vice President, Business Development & Product Innovation, Sprint Nextel Corporation

12:30pm-1:30pm
NETWORKING LUNCH sponsored by JULY SYSTEMS

1:30pm - 2:15pm
CARRIER KEYNOTE
Everything You Always Wanted to Know About Carriers (but were too afraid to ask)
The leading content and programming executives from wireless operators both in the U.S. and overseas will discuss how they approach content agreements, determine what content they'll sell, which partnerships they'll pursue, and what business models make the most sense for their companies. What technical and regulatory limitations do they face? How do they approach on-portal vs. off-portal sales? What are their MVNO strategies? What type of customer feedback have they received? This is a must-attend Keynote for anyone hoping to learn more about the carrier mindset.

Moderator:
Mark Desautels, VP Wireless Internet Development, CTIA

Keynoters:
Peter Adderton, CEO, Amp'd Mobile
Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK
J.H. Kah, VP & Head of Global Business, SK Telekom
Jim Ryan, VP Consumer Data, Cingular
Bill Stone, VP Market Strategy Planning and Segmentation, Verizon Wireless

2:15pm-2:45pm
CASE STUDIES

Case Study I:
Room 3014
Multimedia in the Real World
Dr. James Brailean, Ph.D., CEO, PacketVideo Corporation

Case Study II:
Room 3002
Mobile Digital Broadcast Television (DTV)
Doug Rasor, VP, Manager, Worldwide Strategic Marketing, Texas Instruments

2:45pm - 3:00pm
Networking Break

3:00pm-4:15pm
Super Session
THE GAMES WE PLAY
Mobile games are the fastest growing mobile content category today, and are soon expected to overtake ringtones as the leading wireless entertainment revenue generator. Yet mobile game developers already are diversifying into other areas such as ringtones and graphics to become integrated mobile content developers and publishers. What does the future hold for the wireless gaming field? What kinds of games are end-users buying, who is buying them, and how are developers integrating new features such as hidden ringtones and prizes? Most importantly, when will wireless multi-layer gaming become a reality and how are we going to get there? These are just some of the questions surrounding the market that we'll examine in this session with industry experts paving the way.

Moderator: Antony Bruno, Editor, Digital/Mobile, Billboard

Panelists:
Jason Ford, General Manager, Games Sprint Nextel
Michael Gallelli, Director of Product Marketing, T-Mobile USA
Ames Kirshen, Vice President, Interactive, Marvel Enterprises
Daniel Kranzler, Chairman and CEO, MForma
Tim Walsh, President, THQ Wireless

4:30pm - 5:45pm
Super Session
IT'S CINEMATIC
All indications point to mobile video services as the "IT" application for next-generation broadband wireless networks. But how will this transition to the small screen occur? If content is king, who will rein over the wireless realm: adult videos, comedies, news, sports, music videos? Much like the larger screen, the answer is likely a mix of all. It's how this content is programmed, delivered and maintained that will prove its success or failure. Transforming an audio medium into a visual one is no simple task, and our panelists will tackle programming decisions, technology roadblocks, and business model issues that must be addressed before the multimedia can be declared a reality.

Moderator: Robert Tercek, General Partner, Venture Intellect LLC

Panelists:
Alex Bloom, Director Content & Programming, Verizon Wireless
David Bluhm, CEO, GoTV Networks
Lucy Hood, SVP of Content & Marketing, NewsCorp
Bill Stratton, Vice President Business Development, Turner Broadcasting System, Inc.
Mark Selby, Global VP, Multimedia Business Sales, Nokia

5:45pm - 6:30pm
Sponsor Introduction: mQube
Bring in the Brands
Three leading consumer brands in the music, sports and entertainment worlds will give a first-hand account of how they went wireless. Details will include the lessons learned, challenges overcome and results gained from their experience. Hear what they think the wireless industry could do better, as well as what other brands entering the market should know about wireless before they start.

Moderator:
Ralph Simon, Chairman, Mobile Entertainment Forum, Americas

Panelists:
Bryan Biniak, SVP, AG Interactive and General Manager, AGmobile
Will Griffin, President & COO, Simmons/Lathan Media Group (Def Comedy Jam)
Jeff Price, VP, Chief Marketing Officer, Sports Illustrated

6:30pm - 7:30pm
Billboard MECCA Happy Hour Cocktail Reception
Co-Sponsored by AG Interactive
3rd floor foyer
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