Billboard MELIVEFALL at CTIA

Schedule

Billboard Mobile Entertainment Live
Presented by Logic Wireless
October 5, 2010

Moscone West – 747 Howard Street, San Francisco
Rooms #3000, 3002, 3004

9:00 – 10:30
Morning Keynotes Program
Our keynote program will begin the day with a mix of intimate interviews, dynamic presentations, and eye-opening demos as the leaders in the mobile entertainment field take the stage. Things will kick off with brief opening remarks from Program Chair Antony Bruno and Billboard editorial director Bill Werde.

Keynotes:

Janus Friis, Co-founder, Rdio, Skype, Kazaa, Joost, Atomico Ventures
After getting his feet wet in the music industry through the creation of the Kazaa P2P service, Friis is now taking on the risky world of music subscription services with Rdio. The serial entrepreneur behind Skype an Joost will discuss why digital music services are a good bet, how mobile is the key to making such services work, and where the smart investments are headed in the rapidly evolving technology market.

Christy Wyatt, VP, Software Applications and Ecosystem, Motorola Mobile Devices
Motorola turned its struggling mobile phone business around by going all in on the Android operating system and putting out the popular Droid line of devices. Wyatt has run developer relations programs with Apple and Palm, and is now focused on Motorola and the surging Android platform. In this presentation, she will outline the evolution of the Android technology, how Motorola devices are supporting it, and the new capabilities being made available to developers and others interested in innovating in this space.

Matt Murphy, Partner, Kleiner Perkins Caufield & Byers
As the manager of Kleiner Perkins’ $200 million iFund, Murphy is responsible for researching and investing in mobile apps with the greatest potential. To date the iFund has provided funding to over a dozen companies, including music ID service Shazam, ad network InMobi, and the mobile arm of social games powerhouse Zynga. In this intimate interview with Billboard’s Antony Bruno Murphy will discuss the progression of the smartphone app market over the last three years, what new features and capabilities are driving the new round of innovation today, and where the smart money is going in the future. A must-attend session for any developer looking for funding and trying to read the tea leaves of the new competitive landscape.

Ge Wang, Co-Founder, CTO, and Chief Creative Officer, Smule and Assistant Professor of Stanford University’s Center for Computer Research in Music and Acoustics
The creative visionary behind such Smule’s hit apps like “I Am T-Pain” and “Ocarina” discusses the inspiration behind their groundbreaking apps in this exciting, energetic presentation. Wang will take attendees back to the drawing board, detailing how Smule breaks down the capabilities of the iPhone in the design of their hit apps and how to look at the iPhone from a developer’s perspective, using a mix of informative slide, real-life case studies, and entertaining demonstrations.

10:30 – 10:45
Touring App Finalist Demos and Award
Finalists will demo and discuss their app, and the winner will be named.

10:45 – 11:00
Break

11:00 – 11:15
Music Streaming App Finalist Demos and Award
Finalists will demo and discuss their app, and the winner will be named.

11:15 – 12:00
Panel: The New Music Industry
While the music industry is often criticized for being slow to adapt to new technologies and innovation, a new generation of music industry leaders has emerged that not only understands but embraces mobile and digital opportunities. This panel compiles the forward-thinking execs from the worlds of the major label, touring biz, management companies and more discussing recent mobile deals they’ve done and why, what they’re looking for in a developer partner, and how their content licensing strategy is changing to meet the demands of today’s ecosystem. Topics:
-    App development strategy and deal making
-    Business models: promotion or profit?
-    Case studies and forecasting
Moderator:
Bill Werde, Editorial Director, Billboard
Speakers:
Rick Farman, Co-Founder & Partner, Superfly Presents (Bonnaroo, Outside Lands)
Kristin Hersh, artist, Throwing Muses and founding member of CASH Music
Jack Isquith, SVP Digital Music, Warner Bros Records
Matt Kozlov, VP, New Products & Services, Global Digital Business, Sony Music
Jordan Kurland, Owner, Zeitgeist Artist Management (Death Cab for Cutie, The Postal Service)

12:00 – 1:00
Lunch

1:00 – 1:15
Artist App Finalist Demos and Award
Finalists will demo and discuss their app, and the winner will be named.

1:15 – 1:45
Keynote Presentation
Dave Stewart, Producer, Solo Artist and Mobile Music Consultant/Evangelist
His most well-known claim to fame may be as the silent half of the 80s pop sensation The Eurythmics, but Dave Stewart has left an indelible mark on both the music and technology industries as a songwriter, producer, app developer and technology visionary. He currently serves as Nokia’s Innovation Advisor and Chief Disruption Officer, has collaborated on the development of multiple music-related mobile applications, and most recently launched an online songwriting competition. In this inspiring, educational and entertaining presentation, Stewart’s passion for both technology and music will challenge both the music industry and developers to think differently about how they approach mobile app development, drawing on the creative underpinnings of both industries.

1:45 – 2:45
Innovators Showcase
Five startup companies selected by Billboard’s editorial team and an advisory board of mobile and music industry experts will have 10 minutes to introduce their offerings on stage, offering a glimpse into the new technologies, business models and entrepreneurs that will shape the music and mobile landscape in the year ahead. Members of our advisory board will then offer their insights and analysis.

Presenting Companies:
TBA!

Advisors:
Tim Chang, Principal, Norwest Venture Partners
Ted Cohen, Managing Partner, TAG Strategic
Alan Goodstadt, Partner, Redwood Capital
David Kusek, VP, Berklee College of Music
Paul Vidich, Media Consultant and Independent Advisor: ReverbNation, MediaNet, BrightCove, Melodeo
Brian Zisk, co-founder, SFMusicTech, Collecta and Future of Music Coalition

2:45 – 3:00
Break

3:00 – 3:15
Music Creation App Finalist Demos and Award
Finalists will demo and discuss their app, and the winner will be named.

3:15 – 4:00
Panel: On the Horizon
Where are developers spending their resources, investors betting their money and consumers migrating? The panel examines the new technologies, business models and marketing strategies shaping the future of mobile music and entertainment. Will the mobile Web trump applications? How will content be monetized through advertising and mobile commerce services? Is location finally ready to make an impact? How can mobile integrate with the broader Internet? And what lessons can be learned from other types of content?
Topics:
-    App vs. the mobile web
-    Mobile advertising platforms and mobile commerce
-    Location
-    Multi-platform interactivity
Moderator:
Antony Bruno, Exec. Director of Digital/Mobile Content & Programming, Billboard
Speakers:
Anand Iyer, Senior Project Manager, Windows Phone 7 Team, Microsoft
Joe Kennedy, CEO, Pandora
Dev Khare, VP, Venrock
Kevin Thau, VP of Corporate Business Development, Twitter
Konny Zsigo, President, Wireless Developer Agency

4:00 – 4:15
Break

4:15 – 4:30
Music Engagement App Finalist Demos and Award
Finalists will demo and discuss their app, and the winner will be named.

4:30 – 5:00
Afternoon Keynotes, Presentations and Closing remarks
The day will close with another round of keynote interviews and presentations from the companies on the front lines of the smartphone revolution. From device manufacturers and platform providers, to developers, to companies providing the technologies that will make tomorrow’s apps vastly more useful and entertaining than anything we’ve seen to date.

Keynote:
Jim Lucchese, CEO, The Echo Nest
The Echo Nest’s “Music Intelligence Platform” powers the music recommendation engines and playlist building tools for such digital music services as MOG, Play.ME and Thumbplay. More than 80 other application developers use the company’s platform for a wide variety of apps that include such functionality as music remixing, mashups, data tracking and analytics and more.

In this presentation, CEO Jim Lucchese will demonstrate how the company’s technology works, provide examples and demonstrations of apps successfully built using the company’s technology, and outline his vision for where both the Echo Nest and the mobile music app market is heading.

Evan Harrison, EVP, Clear Channel Radio & President, Clear Channel Radio Digital
Take a peek under the hood of the popular iheartradio Internet radio application from Clear Channel. In this fun and factual presentation, Harrison will dig into the data behind iheartradio.com—available on the iPhone, Android and Blackberry—for a numbers-driven exploration of what makes mobile music fans tick, as well as insights into how to best market an app. Harrison, who announced plans to leave Clear Channel at the end of the year, may even for the first time go public with his career plans.

5:00 – 5:15
Branded App Demos and Award
and Closing remarks

5:30 - 7:00 PM
Billboard BASH
Sponsored by iheartradio
Harlot
46 Minna Street
San Francisco, CA