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Schedule
In Association with Nokia Moscone West Convention Center 3rd Floor This one-day conference will feature main-stage keynote interviews with industry experts as well as a full afternoon program dedicated to in-depth tracks on each of the major content areas. Each track will include a series of product demonstrations, presentations, interviews, feedback sessions and structured networking opportunities. The program will be staggered in such a way that attendees can take advantage of multiple tracks: MUSIC Deep-dive sessions on the future of music content on mobile phones including ringtones, ringback tones, full-song downloads, sideloading, bundling, artist participation, promotional opportunities and mobile ticketing. VIDEO Focused sessions on all mobile video-related content including on-demand video, streaming TV, original content vs. repurposed content, film, TV, animation and news. ADVERTISING An examination of the various ways that mobile entertainment is drawing advertisers to mobile content through consumer acceptance, subsidized content, marketing programs as content services and more. COMMUNITY A look into the highly anticipated world of mobile social networking and user-generated content including strategies/technologies for mobilizing social networks, content recommendation/sharing/gifting, mobile-only social networks, monetizing user-generated content, participation TV/events and blogging.  Mobile Entertainment Live! In Association with Nokia Moscone West Convention Center 3rd Floor (subject to change) MORNING SCHEDULE: MAIN STAGE Keynote Room 9:00am Welcome and Opening Remarks Bill Werde, Editorial Director, Billboard 9:15am Keynote Paul Smith, Head of Major Label Relations, Nokia and Michael Nash, EVP of Digital Strategy & Business Development, Warner Music Group with Antony Bruno, Exec. Dir. of Content & Programming, Digital/Mobile, Billboard 9:45am Special Presentation Speaker: Salil Bhargava, CEO, Jump Games 9:55am Keynote Jonathan Barzilay, SVP, Programming & Advertising, MediaFLO USA WITH Andrew Wallenstein, Deputy Editor, The Hollywood Reporter 10:25am Networking Break Sponsored by Ad Infuse 10:55am Keynote Brandon Starkoff, VP, Global Account Director, Starcom and Dan Quinn, Manager, Global Online Marketing, RIM with Kanishka Agarwal, VP of Mobile Media, The Nielsen Company 11:25am Special Presentation Speaker: Adam Sexton, Chief Marketing Officer, Skyfire 11:35am Keynote John Faith, GM and VP, MySpace Mobile with Rafat Ali, Publisher & Co-Editor, MocoNews/PaidContent 12:05pm Special Presentation Speaker: Dan Goikhman, Co-founder, Mojiva 12:15pm Luncheon Sponsored by Crisp Wireless Welcome Address by: Michael Weaver, VP, Strategy, Crisp Wireless AFTERNOON SCHEDULE / CONTENT TRACKS 1:15pm MUSIC TRACK: Q&A Room 3000 Revenue Models By now it is common knowledge that the music industry has to aggressively build new revenue streams. As more and more ideas are implemented, which new models have proven the most promising and for which is the jury is still out? The discussion covers ringtones and other mobile content, mobile subscription models, ad-supported offerings and more. Christian Jorg, SVP, New Media & Commerce, Island Def Jam WITH Antony Bruno, Exec. Dir. of Content & Programming, Digital/Mobile, Billboard VIDEO TRACK: PRESENTATIONS Room 3002 New business models, technical breakthroughs and visionary strategies are showcased in these intimate solo presentations delivered by today’s leading mobile entertainment pioneers. 1: Creating Content for Mobile: Re-purposing, Pre-Purposing and Original… a Case Study Douglas Craig, SVP, Digital Media, Discovery Communications 2: Mobile TV Services – Go For Launch? Peter Laurin, VP & GM Multimedia, Ericsson Inc. COMMUNITY TRACK: ASK AN EXPERT Room 3004 An unscripted, unmoderated “open-topic” panel that features industry experts to freely discuss key issues and provide insight to the audience’s questions and concerns. Anthony Batt, Founder/President, Buzznet Tim Chang, Principal, Norwest Venture Partners Roland Deal, VP, Marketing and Co-Founder, Kadoink Amit Khanduja, Executive VP, Jump Games Jason Loia, COO, Digital Chocolate ADVERTISING TRACK: JUSTIFY YOUR EXISTENCE Keynote Room A series of three product and technology demonstrations with opportunities for attendee feedback and questions. Presenting Companies: -Changing Worlds -Akoo -Medio Systems 2:00pm MUSIC TRACK: ASK AN EXPERT Room 3000 An unscripted, unmoderated “open-topic” panel that features industry experts to freely discuss key issues and provide insight to the audience’s questions and concerns. Chris Frankenberg, Senior Director, US Sales, Mobile, Sony BMG Tim Mitchell, VP, Marketing, IODA John Orlando, VP of Marketing, LiveWire Mobile Dorrian Porter, CEO, Mozes Sean Rosenberg, Director, Mobile Marketing, RCA Music Group Are Traasdahl, CEO, Thumbplay VIDEO TRACK: Q&A Room 3002 Hollywood and Mobile Content Mobile is a growing platform for video entertainment and other forms of consumer content. How is Hollywood participating? Join John Smelzer as he speaks to how media companies are increasingly creating content designed specifically for the Internet – treating the phone as just another touchpoint to the Web. John Smelzer, SVP & GM, Mobile, Fox Interactive Media with Andrew Wallenstein, Deputy Editor, The Hollywood Reporter COMMUNITY TRACK: JUSTIFY YOUR EXISTENCE Room 3004 A series of two product and technology demonstrations with opportunities for attendee feedback and questions. Presenting Companies: -Vringo -Moblying ADVERTISING TRACK: PRESENTATIONS Keynote Room New business models, technical breakthroughs and visionary strategies are showcased in these intimate solo presentations delivered by today’s leading mobile entertainment pioneers. 1: The Truth About Mobile Advertising: What Mobile Users Say vs. What They Do Paul Kultgen, Director, Mobile Advertising, The Nielsen Company 2: Case Study: Time Inc.’s Mobile Advertising Efforts and Outlook John Paris, Director of Mobile, Time Inc. Interactive 2:45pm Networking Break 3:30pm MUSIC TRACK: JUSTIFY YOUR EXISTENCE Room 3000 A series of two product and technology demonstrations with opportunities for attendee feedback and questions. Presenting Companies: -Myxer -My Thum Interactive VIDEO TRACK: ASK AN EXPERT Room 3002 An unscripted, unmoderated “open-topic” panel that features industry experts to freely discuss key issues and provide insight to the audience’s questions and concerns. Tim Connolly, VP, Mobile Distribution, Disney Mark Hyland, VP, Marketing, QuickPlay Alice Kim, SVP of Digital Distribution and Partner Relations, MTV Jeremy Laws, SVP, Mobile & Broadband, Universal Pictures David Staas, VP, Marketing, Ad Infuse Anne Schelle, Executive Director, Open Mobile Coalition COMMUINTY TRACK: PRESENTATIONS Room 3004 New business models, technical breakthroughs and visionary strategies are showcased in these intimate solo presentations delivered by today’s leading mobile entertainment pioneers. 1: What Do We Know About Mobile Social Networking: Winners, Losers & Users David Gill, Dir. Mobile Internet & Communities, Nielsen 2: Participation Television: The Future is Now Steve Livingston, Chief Marketing Officer, mBlox ADVERTISING TRACK: Q&A Keynote Room Paul Palmieri, CEO, Millenia Media WITH Kanishka Agarwal, VP, Mobile Media, The Nielsen Company 4:15pm MUSIC TRACK: PRESENTATIONS Room 3000 New business models, technical breakthroughs and visionary strategies are showcased in these intimate solo presentations delivered by today’s leading mobile entertainment pioneers. 1: Ad-Supported Music Case Study Raj Ray, Director, Qualcomm 2: The Subscription Model: Making Music Pay on Mobile Rob Lewis, CEO, Omnifone VIDEO TRACK: JUSTIFY YOUR EXISTENCE Room 3002 A series of three product and technology demonstrations with opportunities for attendee feedback and questions. Presenting Companies: -Streamezzo -Vidrunner -AVOT Inc. COMMUNITY TRACK: Q&A Room 3004 Share & Share Alike: How Mobile Communities will Revolutionize Mobile Entertainment The first service Nokia offered under the new Ovi mobile entertainment brand was Share—a social networking platform that allows users to view and trade media. Philip Carmichael co-founded Twango, the company Nokia acquired to bring these features to its new service, and in this one-on-one interview will detail how media sharing is the key to a successful mobile entertainment strategy. Philip Carmichael, Development Manager, Nokia with Clint Wheelock, VP & Chief Research Officer, ABI Research ADVERTISING TRACK: ASK AN EXPERT Keynote Room An unscripted, unmoderated “open-topic” panel that features industry experts to freely discuss key issues and provide insight to the audience’s questions and concerns. Colm Healy, VP and General Manager, Xiam Technologies Liz Jones, VP, Entertainment & Media, The Hyperfactory Paul Palmieri, CEO, Millennial Media Steve Stanford, President, Agency 3.0 Tom Walsh, Senior Director, Advertising Strategy and Market Development, Openet Roger Wood, SVP & GM, Amobee Click here to view the 2007 schedule |
In Association |
