Where Entertainment Pays Off.

Join Billboard - the most trusted name in the entertainment business - and over 1,000 VIPs from the mobile, entertainment, technology and digital content industries at MECCA 2007, the Mobile Entertainment, Content, Commerce & Applications Conference.

Mobile Entertainment Live 2007 will shed new light on the continually evolving mobile entertainment industry with key insights from the most diverse gathering of top decision makers, creative visionaries and savvy business minds from all corners of the converging mobile and entertainment fields.

This one-day event at CTIA Wireless 2007 encompasses the current state of mobile entertainment and what the future might hold. Guided by Billboard's global editorial team, CTIA and industry experts, attendees will discover how they can participate in- and profit from- the mobile entertainment revolution. Learn from and network with the visionaries defining the mobile space today, and gain development, marketing and consumer insights from leading analysts and end users. All attendees will receive custom research on mobile content consumption trends.

Keynote Speakers, Supersessions, Drilldown Sessions and Case Studies will examine the state of mobile entertainment through in-depth analysis, debate and discussion on the details necessary to succeed in the mobile entertainment marketplace.