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Billboard Mobile Entertainment Live Fall-2007 (formerly MECCA) October 22, 2007 Moscone Center, San Francisco, CA |
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2005 SCHEDULE OF EVENTSSEPTEMBER 26, 2005Moscone Center, San Francisco Billboard MECCA 2005 The OFFICIAL mobile entertainment conference for the CTIA Schedule of Events as of 9/1(subject to change) Room 3D-1 Speaker-Ready Room 8:00am - 9:00am Room 3018 Registration and Continental Breakfast co-sponsored by m-Qube Pick up lanyards sponsored by Tira Wireless! Exhibits & Networking GENERAL SESSIONS Room 3014 8:45am - 9:00am Billboard Opening Remarks 9:00am - 9:30am WHITE PAPER PRESENTATION: STATE OF MOBILE ENTERTAINMENT MECCA attendees will receive custom research on the mobile behavior of end users, detailing what consumers are buying, using and recommending to others, presented by Billboard, Nielsen Research and other partners. Moderator: Antony Bruno, Editor, Digital/Mobile, Billboard Panelists: Seamus McAteer, Senior Analyst/Chief Product Architect, M:Metrics, Inc. Paul Leakas, General Manager, Nielsen Mobile 9:30am-10:15am EXECUTIVE KEYNOTE Van Toffler, President, MTV Networks Music/Films/Logo Group with Tamara Conniff, Co-Executive Editor, Billboard For the last 12 years, MTV has been the #1 rated cable TV destination for 12 - 24 year-olds. It has maintained this position through constantly embracing new content and distribution opportunities. Van Toffler is one of the few entertainment industry executives today with a golden touch for both innovative programming and exceptional insights into expanding that programming onto new platforms, including wireless. In this one-on-one conversation with Billboard's Co-executive Editor Tamara Conniff, he will share his insights into how the entertainment and wireless industries can best partner to deliver on the promise of mobile entertainment. 10:15am - 10:30am Networking break 10:30am - 11:00am CASE STUDIES Case Study I: Room 3002 Connected Mobile Gaming Bill Barhydt, CEO, Sennari Case Study II: Room 3014 Direct-to-Consumer Branding Through Mobile Media Andrew Bud, Executive Chairman, mBlox Case Study III: Room 3004 Content Filtering and Classification Tom Erskine, VP & GM, Access Management, Boston Communications Group 11:15am-12:30am Super Session PUT ANOTHER DIME IN THE JUKEBOX Sponsor Introduction: JULY SYSTEMS- Ashok Narasimhan, Chairman, CEO & Co-Founder Wireless has the potential to revolutionize the music industry beyond imagination, but the path to convergence is rife with challenges and pitfalls. While the ability to transmit music over wireless networks may create a powerful new distribution channel, and the implications of transforming a mobile phone into the MP3 player of the future represent a seismic shift in consumer electronics, there's still the question of whether the end user will go for any of it. This panel will explore the potential of ringtones, emerging possibilities of ringback tones, and the no-longer-distant future of full-song downloads, as well as other mobile music options such as streaming Internet radio, P2P file sharing and more. In addition, we'll discuss how artists can use mobile as a promotional, branding and merchandising tool; how content can be sold both on and off the carrier portal; whether rights management and government regulation will affect the future; and how pricing and user experience must come first to gain any traction with end users. Moderator: Bill Werde, Senior News Editor, Billboard Panelists: Fred Davis, Attorney, Davis Shapiro Lewit Montone & Hayes Brad Duea, President, Napster Alberto Moriondo, Worldwide Director Entertainment Solutions Mobile Devices, Motorola Inc. Michael Nash, SVP Internet Strategy, Warner Music Group Paul Reddick, Vice President, Business Development & Product Innovation, Sprint Nextel Corporation 12:30pm-1:30pm NETWORKING LUNCH sponsored by JULY SYSTEMS 1:30pm - 2:15pm CARRIER KEYNOTE Everything You Always Wanted to Know About Carriers (but were too afraid to ask) The leading content and programming executives from wireless operators both in the U.S. and overseas will discuss how they approach content agreements, determine what content they'll sell, which partnerships they'll pursue, and what business models make the most sense for their companies. What technical and regulatory limitations do they face? How do they approach on-portal vs. off-portal sales? What are their MVNO strategies? What type of customer feedback have they received? This is a must-attend Keynote for anyone hoping to learn more about the carrier mindset. Moderator: Mark Desautels, VP Wireless Internet Development, CTIA Keynoters: Peter Adderton, CEO, Amp'd Mobile Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK J.H. Kah, VP & Head of Global Business, SK Telekom Jim Ryan, VP Consumer Data, Cingular Bill Stone, VP Market Strategy Planning and Segmentation, Verizon Wireless 2:15pm-2:45pm CASE STUDIES Case Study I: Room 3014 Multimedia in the Real World Dr. James Brailean, Ph.D., CEO, PacketVideo Corporation Case Study II: Room 3002 Mobile Digital Broadcast Television (DTV) Doug Rasor, VP, Manager, Worldwide Strategic Marketing, Texas Instruments 2:45pm - 3:00pm Networking Break 3:00pm-4:15pm Super Session THE GAMES WE PLAY Mobile games are the fastest growing mobile content category today, and are soon expected to overtake ringtones as the leading wireless entertainment revenue generator. Yet mobile game developers already are diversifying into other areas such as ringtones and graphics to become integrated mobile content developers and publishers. What does the future hold for the wireless gaming field? What kinds of games are end-users buying, who is buying them, and how are developers integrating new features such as hidden ringtones and prizes? Most importantly, when will wireless multi-layer gaming become a reality and how are we going to get there? These are just some of the questions surrounding the market that we'll examine in this session with industry experts paving the way. Moderator: Antony Bruno, Editor, Digital/Mobile, Billboard Panelists: Jason Ford, General Manager, Games Sprint Nextel Michael Gallelli, Director of Product Marketing, T-Mobile USA Ames Kirshen, Vice President, Interactive, Marvel Enterprises Daniel Kranzler, Chairman and CEO, MForma Tim Walsh, President, THQ Wireless 4:30pm - 5:45pm Super Session IT'S CINEMATIC All indications point to mobile video services as the "IT" application for next-generation broadband wireless networks. But how will this transition to the small screen occur? If content is king, who will rein over the wireless realm: adult videos, comedies, news, sports, music videos? Much like the larger screen, the answer is likely a mix of all. It's how this content is programmed, delivered and maintained that will prove its success or failure. Transforming an audio medium into a visual one is no simple task, and our panelists will tackle programming decisions, technology roadblocks, and business model issues that must be addressed before the multimedia can be declared a reality. Moderator: Robert Tercek, General Partner, Venture Intellect LLC Panelists: Alex Bloom, Director Content & Programming, Verizon Wireless David Bluhm, CEO, GoTV Networks Lucy Hood, SVP of Content & Marketing, NewsCorp Bill Stratton, Vice President Business Development, Turner Broadcasting System, Inc. Mark Selby, Global VP, Multimedia Business Sales, Nokia 5:45pm - 6:30pm Sponsor Introduction: mQube Bring in the Brands Three leading consumer brands in the music, sports and entertainment worlds will give a first-hand account of how they went wireless. Details will include the lessons learned, challenges overcome and results gained from their experience. Hear what they think the wireless industry could do better, as well as what other brands entering the market should know about wireless before they start. Moderator: Ralph Simon, Chairman, Mobile Entertainment Forum, Americas Panelists: Bryan Biniak, SVP, AG Interactive and General Manager, AGmobile Will Griffin, President & COO, Simmons/Lathan Media Group (Def Comedy Jam) Jeff Price, VP, Chief Marketing Officer, Sports Illustrated 6:30pm - 7:30pm Billboard MECCA Happy Hour Cocktail Reception Co-Sponsored by AG Interactive 3rd floor foyer |
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