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SCHEDULE
BILLBOARD / ADWEEK MUSIC & ADVERTISING CONFERENCE CONNECTING BRANDS & BANDS June 15-16, 2010 Edison Ballroom, NYC 240 W 47th St. Bet 7th and 8th Schedule of Events (subject to change) Tuesday, June 15, 2010 8:00am – 5:00pm - Edison Ballroom Balcony, 2nd Level REGISTRATION 8:00am – 9:30am CONTINENTAL BREAKFAST - Balcony, 2nd Level 8:50am – 9:00am WELCOME ADDRESS Bill Werde, Editorial Director, Billboard 9:00am – 9:50am BEYOND THE TV COMMERCIAL: HOW ARE ARTISTS STRIKING NEW DEALS WITH BRANDS? Sponsored by GreenLight With the fragmentation of the TV market and online ads yet to generate the same amount of revenue, we explore new sponsorship and branding models. We’ll also debate whether the music and branding space faces the possibility of a bubble. Moderator: Mike Tunnicliffe – Brands, Technology & Entertainment Entrepreneur/ Partner, Frukt- USA Speakers: Spencer Baim, Founder, Virtue Worldwide Jonathan Feldman, VP, Brand Partnerships & Sports Marketing, Atlantic Records David Reeder, Vice President, GreenLight Sheri Timmons, Director, Engagement & Influencer Marketing, Levi Strauss & Co Steve Yanovsky, Founder, Brand Alchemy 9:50am - 9:55am Special Presentation by Guvera Introduction by: Claes Loberg, CEO and Founder, Guvera 9:55am – 10:30am KEYNOTE Groundbreaking rock act Devo explains its multilayered collaboration with ad agency Mother LA. Speakers: Jacob, Research Consultant, Mother LA Gerald Casale, Devo Mark Mothersbaugh, Devo Bill Moulton, Creative Director, Mother LA Jeremy Welt, SVP of New Media, Warner Brothers 10:35am – 11:20am CASE STUDY: COTTON INC. How Cotton Inc. took a classic music campaign refrain: "The touch, the feel of cotton" and updated it for the modern consumer. The current campaign features Colbie Caillat and Leona Lewis. Moderator: Ann Donahue, Senior Editor, Billboard Speakers: Kevin McKiernan, Founder/CEO, Creative License Joe Cianciotto, Executvie Creative Director, DDB Worldwide Cassandra Anderson, Creative Director, DDB New York 11:25am – 12:10pm PERSONAL AGENCY: WHAT DO AGENCIES WANT FROM ARTISTS? Representatives of agencies big and small discuss how they put together artist-centric campaigns. Come learn the tricks of the trade from some of the most prominent music supervisors around. Moderator: Michael Paoletta, Executive Producer, New York, Comma Speakers: Mike Boris, SVP Executive Music Producer, Mccann Erickson Michael Freeman, Music Producer, The Kaplan Thaler Group Brad Gelfond, Principal, Strike up the Brand Eric David Johnson, Executive Music Producer, Young and Rubicam Rachel Jones, Manager, Advertising & Publishing, Zync Music 12:15pm – 1:45pm BREAK 1:45pm – 2:30pm TAKING IT TO THE NEXT LEVEL: USING AD PLACEMENT TO DRIVE SALES Managers and publishers talk about how to make the connection with the audience that can actually generate revenue. You scored the synch, now use it to pay your rent. Moderator: Cortney Harding, Music Editor, Billboard Speakers: YiPei Chen-Josephson, Head of Marketing & Licensing, Glassnote Records Jordan Kurland, Owner, Zeitgeist Artist Management, LTD Eric Sheinkop, President/Co-Founder, Music Dealers Richard Stumpf, Senior Vice President, Creative/A&R & Marketing, Cherry Lane Music Emily White, Co-Founder, Whitesmith Entertainment 2:35pm – 3:20pm CASE STUDY: LEXUS Hear how Lexus and Ryan Leslie worked together to promote the car to affluent young urbanites. Moderator: Mariel Concepcion, Associate Editor, Billboard Speakers: Steve Jett, National Marketing Communications Manager, Lexus Division - Toyota Motor Sales Lori Lambert, SVP Strategic Alliances, Universal Motown Republic Group Ryan Leslie, Universal Motown Artist, Nextselection Lifestyle Group Aaron Walton, Co-Founder & Partner, Walton|Isaacson 3:20pm – 3:40pm NETWORKING BREAK - Edison Ballroom Balcony, 2nd Level 3:40pm – 4:25pm KEYNOTE with KID ROCK The Rock N Roll Jesus himself will be on hand to preach the gospel of working with brands. Rock will speak about his continuing brand relationship with Jim Beam, which has sponsored his tours and will be working as a partner on his next album, due later this year. And, of course, he will discuss a career marked by bold artistry and controversy at almost very turn. Rock has sold more than 22 million albums in the U.S alone, and is responsible for hits including "Bawitdaba," "Picture" (with Sheryl Crow) and "All Summer Long." Interviewed by Bill Werde, Editorial Director, Billboard 4:30pm – 5:15pm HEY KID, YOU WANNA BE IN PICTURES?: HOW TO GET YOUR MUSIC IN A MOVIE TRAILER Movie trailers hit three critical audiences: in-theater attendees, television viewers and online surfers. Our panelists divulge how to get placement in a trailer - and how to get those trailers in front of big upcoming movies and in key primetime ad slots and to buzz-generating web sites. Moderator: Ann Donahue, Senior Editor, Billboard Speakers: Alisa Coleman, Vice President, ABKCO Music & Records, Inc. Tim Frost, Trailer Editor, "9," "In Bruges," "Sin Nombre" Jared Gutstadt, CEO, Jingle Punks Cassie Lord, General Manager, 5 Alarm Music Tom Eaton, VP of Music for Advertising, UMPG Immediately Following - Edison Ballroom Balcony, 2nd Level NETWORKING COCKTAIL RECEPTION Sponsored by Guvera 7:45pm Listening Party Hosted by: Sound Museum Tainted Blue Studios 723 Seventh Avenue (Between 48 & 49th Street) Penthouse Suite Shows at 8:00 and 9:00pm - Performing Artist: Casey Desmond Wednesday, June 16, 2010 8:30am – 1:00pm - Edison Ballroom Balcony, 2nd Level REGISTRATION 8:30am – 9:30am CONTINENTAL BREAKFAST 9:00am- 9:55am FRESHMAN COMPOSITION Composers talk about their work and how musicians can get started in the field. Moderator: Josh Rabinowitz, SVP/Director of Music, Grey Group Speakers: Andrew Bloch, Managing Partner, Human Music Brian Jones, Partner | Composer, BANG Music Peter Nashel, Partner , duotone audio group Darren Solomon, Composer, Big Foote Music Mary Wood, Owner & Composer, Frisbie 10:00am – 10:15am - Edison Ballroom Balcony, 2nd Level NETWORKING BREAK 10:15am – 11:05am CREATIVE DIRECTORS Creative Directors drive the concepts behind ad campaigns and shape the role music will play in them. Meet some of the industry's top execs and hear their thoughts on the future of music and advertising. Moderator: Josh Rabinowitz, SVP/Director of Music, Grey Group Speakers: Marty Cooke, Partner Chief Creative Officer, SSK Michael Lee, Executive Creative Director, EURO RSCG New York Walt Connelly, Executive Creative Director, JWT Todd Tilford, Executive Creative Director, Grey Group Marc Lucas, Chief Creative Officer, Kirshenbaum Bond Senecal + Partners 11:05am – 11:55am In Conversation: STEVE SCHNUR, Worldwide Executive of Music and Marketing, Electronic Arts What are the advertising opportunities in and around game properties? The head of EA's music division gives insight into the breadth of opportunities as well as the evolution of music in and around games. Topics will include music supervision for video games, launching new acts through video game placements, EA's music publishing company, and the development of video games into a core entertainment property. Moderator: Ann Donahue, Senior Editor, Billboard 12:00pm – 12:45pm ROUNDTABLE DISCUSSIONS 1. Options for Independent Artists to Get Placed in Advertising Hosted by: Larry Mills, Director, Music Products, Getty Images 2. Music in Sports: There are numerous opportunities for artists to have their music used in sports competitions from in stadium, to on air and even in brand promotions tied to sports sponsorships. Hosted by: Stephen Knill, President of Music & Entertainment, The Radiate Group/GMR Marketing 3. Creating Brands and Selling Music: Utilizing TV advertising to effectively reach the music consumer. Hosted by: Cliff Chenfeld, Co-Owner, Razor and Tie Direct 4. Picking the right song: How advertisers select a song that resonates with a brand Hosted by: Paul Greco, Senior Creative Director, Spirit Music Group 5. Music in Hispanic Advertising - Creating the sound of the New General Market Hosted by: Robert Filomena, Partner: Composer: Executive Producer, Mixology Lab & MuuseMe.com 6. Publishing basics: How to make sure your song is ready to be synched Hosted by: Elizabeth Spear, Senior Creative Manager, Ole 7. Opportunities for emerging artists: Using social networking as an advertising tool Hosted by: Sally Mercedes, Digital Media Expert 8. Using Guerilla Marketing Tactics to Reach the Masses Hosted by: Aatish Patel, Director of Music, Creative License TO VIEW THE 2009 SCHEDULE OF EVENTS, CLICK HERE |
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