SCHEDULE
BILLBOARD / ADWEEK 
MUSIC & ADVERTISING CONFERENCE
CONNECTING BRANDS & BANDS
 
June 15-16, 2010
Edison Ballroom, NYC

240 W 47th St. Bet 7th and 8th

 
Schedule of Events (subject to change)

Tuesday, June 15, 2010

8:00am – 5:00pm  -  Edison Ballroom Balcony, 2nd Level
REGISTRATION

8:00am – 9:30am
CONTINENTAL BREAKFAST -
Balcony, 2nd Level

8:50am – 9:00am
WELCOME ADDRESS
Bill Werde, Editorial Director, Billboard
 
9:00am – 9:50am
BEYOND THE TV COMMERCIAL:
HOW ARE ARTISTS STRIKING NEW DEALS WITH BRANDS? 

Sponsored by GreenLight
With the fragmentation of the TV market and online ads yet to generate the same amount of revenue, we explore new sponsorship and branding models. We’ll also debate whether the music and branding space faces the possibility of a bubble.
Moderator:
Mike Tunnicliffe – Brands, Technology & Entertainment Entrepreneur/ Partner,  Frukt- USA
Speakers:
Spencer Baim, Founder, Virtue Worldwide
Jonathan Feldman, VP, Brand Partnerships & Sports Marketing, Atlantic Records
David Reeder, Vice President, GreenLight
Sheri Timmons, Director, Engagement & Influencer Marketing, Levi Strauss & Co
Steve Yanovsky, Founder, Brand Alchemy

9:50am - 9:55am
Special Presentation by Guvera
Introduction by: Claes Loberg,
CEO and Founder, Guvera
 

9:55am – 10:30am
KEYNOTE
Groundbreaking rock act Devo explains its multilayered collaboration with ad agency Mother LA.

Speakers:
Jacob,
Research Consultant, Mother LA
Gerald Casale, Devo
Mark Mothersbaugh, Devo
Bill Moulton,
Creative Director, Mother LA
Jeremy Welt,
SVP of New Media, Warner Brothers
 

10:35am – 11:20am
CASE STUDY: COTTON INC.
How Cotton Inc. took a classic music campaign refrain: "The touch, the feel
of cotton" and updated it for the modern consumer. The current campaign
features Colbie Caillat and Leona Lewis.
Moderator:
Ann Donahue, Senior Editor, Billboard
Speakers:
Kevin McKiernan, Founder/CEO, Creative License
Joe Cianciotto, Executvie Creative Director, DDB Worldwide
Cassandra Anderson, Creative Director, DDB New York
 
11:25am – 12:10pm
PERSONAL AGENCY: WHAT DO AGENCIES WANT FROM ARTISTS?
Representatives of agencies big and small discuss how they put together artist-centric campaigns. Come learn the tricks of the trade from some of the most prominent music supervisors around.
Moderator:
Michael Paoletta, Executive Producer, New York, Comma
Speakers:
Mike Boris, SVP Executive Music Producer, Mccann Erickson
Michael Freeman,
Music Producer, The Kaplan Thaler Group
Brad Gelfond,
Principal, Strike up the Brand
Eric David Johnson,
Executive Music Producer, Young and Rubicam
Rachel Jones
, Manager, Advertising & Publishing, Zync Music

12:15pm – 1:45pm
BREAK
 
1:45pm – 2:30pm
TAKING IT TO THE NEXT LEVEL: USING AD PLACEMENT TO DRIVE SALES
Managers and publishers talk about how to make the connection with the audience that can actually generate revenue. You scored the synch, now use it to pay your rent.
Moderator:
Cortney Harding, Music Editor, Billboard
Speakers:
YiPei Chen-Josephson, Head of Marketing & Licensing, Glassnote Records
Jordan Kurland, Owner, Zeitgeist Artist Management, LTD
Eric Sheinkop,
President/Co-Founder, Music Dealers
Richard Stumpf,
Senior Vice President, Creative/A&R & Marketing, Cherry Lane Music
Emily White,
Co-Founder, Whitesmith Entertainment

2:35pm – 3:20pm
CASE STUDY: LEXUS
Hear how Lexus and Ryan Leslie worked together to promote the car to affluent young urbanites.
Moderator:
Mariel Concepcion, Associate Editor, Billboard
Speakers:
Steve Jett,
National Marketing Communications Manager, Lexus Division - Toyota Motor Sales 
Lori Lambert,
SVP Strategic Alliances, Universal Motown Republic Group
Ryan Leslie,
Universal Motown Artist, Nextselection Lifestyle Group
Aaron Walton,
Co-Founder & Partner, Walton|Isaacson

3:20pm – 3:40pm
NETWORKING BREAK - Edison Ballroom Balcony, 2nd Level

3:40pm – 4:25pm
KEYNOTE with KID ROCK
The Rock N Roll Jesus himself will be on hand to preach the gospel of working with brands.  Rock will speak about his continuing brand relationship with Jim Beam, which has sponsored his tours and will be working as a partner on his next album, due later this year. And, of course, he will discuss a career marked by bold artistry and controversy at almost very turn. Rock has sold more than 22 million albums in the U.S alone, and is responsible for hits including "Bawitdaba," "Picture" (with Sheryl Crow) and "All Summer Long."
Interviewed by Bill Werde,
Editorial Director, Billboard

4:30pm – 5:15pm
HEY KID, YOU WANNA BE IN PICTURES?: HOW TO GET YOUR MUSIC IN A MOVIE TRAILER  
Movie trailers hit three critical audiences: in-theater attendees, television viewers and online surfers. Our panelists divulge how to get placement in a trailer - and how to get those trailers in front of big upcoming movies and in key primetime ad slots and to buzz-generating web sites.
Moderator:
Ann Donahue, Senior Editor, Billboard
Speakers:
Alisa Coleman, Vice President, ABKCO Music & Records, Inc.
Tim Frost, Trailer Editor, "9," "In Bruges," "Sin Nombre"
Jared Gutstadt, CEO, Jingle Punks
Cassie Lord, General Manager, 5 Alarm Music
Tom Eaton, VP of Music for Advertising, UMPG

Immediately Following - Edison Ballroom Balcony, 2nd Level
NETWORKING COCKTAIL RECEPTION
Sponsored by Guvera


7:45pm
Listening Party
Hosted by: Sound Museum

Tainted Blue Studios
723 Seventh Avenue (Between 48 & 49th Street)
Penthouse Suite
Shows at 8:00 and 9:00pm - Performing Artist:  Casey Desmond

Wednesday, June 16, 2010
 
8:30am – 1:00pm - Edison Ballroom Balcony, 2nd Level
REGISTRATION

8:30am – 9:30am
CONTINENTAL BREAKFAST

9:00am- 9:55am
FRESHMAN COMPOSITION
Composers talk about their work and how musicians can get started in the field.
Moderator:
Josh Rabinowitz,
SVP/Director of Music, Grey Group
Speakers:
Andrew Bloch,
Managing Partner, Human Music
Brian Jones,
Partner | Composer, BANG Music
Peter Nashel,
Partner , duotone audio group
Darren Solomon,
Composer, Big Foote Music
Mary Wood,
Owner & Composer, Frisbie

10:00am – 10:15am  -  Edison Ballroom Balcony, 2nd Level
NETWORKING BREAK

10:15am – 11:05am
CREATIVE DIRECTORS
Creative Directors drive the concepts behind ad campaigns and shape the role music will play in them. Meet some of the industry's top execs and hear their thoughts on the future of music and advertising.
Moderator:
Josh Rabinowitz, SVP/Director of Music, Grey Group
Speakers:
Marty Cooke, Partner Chief Creative Officer, SSK
Michael Lee, Executive Creative Director, EURO RSCG New York
Walt Connelly, Executive Creative Director, JWT
Todd Tilford, Executive Creative Director, Grey Group
Marc Lucas, Chief Creative Officer, Kirshenbaum Bond Senecal + Partners
 
11:05am – 11:55am
In Conversation: STEVE SCHNUR, Worldwide Executive of Music and Marketing, Electronic Arts
What are the advertising opportunities in and around game properties? The head of EA's music division gives insight into the breadth of opportunities as well as the evolution of music in and around games. Topics will include music supervision for video games, launching new acts through video game placements, EA's music publishing company, and the development of video games into a core entertainment property.
Moderator:
Ann Donahue,
Senior Editor, Billboard

12:00pm – 12:45pm
ROUNDTABLE DISCUSSIONS

1. Options for Independent Artists to Get Placed in Advertising
    Hosted by: Larry Mills, Director, Music Products, Getty Images

2. Music in Sports: There are numerous opportunities for artists to have their music used       in sports competitions from in stadium, to on air and even in brand promotions tied to sports sponsorships.
Hosted by: Stephen Knill, President of Music & Entertainment, The Radiate  Group/GMR Marketing

3. Creating Brands and Selling Music: Utilizing TV advertising to effectively reach the music consumer.
Hosted by: Cliff Chenfeld, Co-Owner, Razor and Tie Direct

4. Picking the right song: How advertisers select a song that resonates with a brand
Hosted by: Paul Greco, Senior Creative Director, Spirit Music Group

5. Music in Hispanic Advertising - Creating the sound of the New General Market
Hosted by: Robert Filomena, Partner: Composer: Executive Producer, Mixology Lab & MuuseMe.com

6. Publishing basics: How to make sure your song is ready to be synched
Hosted by: Elizabeth Spear, Senior Creative Manager, Ole
 
7. Opportunities for emerging artists: Using social networking as an advertising tool
Hosted by: Sally Mercedes, Digital Media Expert

8. Using Guerilla Marketing Tactics to Reach the Masses
Hosted by: Aatish Patel, Director of Music, Creative License


TO VIEW THE 2009 SCHEDULE OF EVENTS, CLICK HERE


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