Latin Conference and Awards

The Billboard Latin Music Conference, 2008

"A New Way of Doing Business"
APRIL 7 – 10, 2008
SEMINOLE HARD ROCK HOTEL & CASINO

Monday, April 7
11:00am – 5:00pm
REGISTRATION & EXHIBITS
BY HEINEKEN, SANDISK, VERIZON, MUN2, GOTV, MTV Tr3's, LATIN POWER, BILLBOARD EN ESPANOL, BILLBOARD MERCHANDISE BOOTH AND OTHERS!

VISIT THE HEINEKEN LOUNGE!
Heineken Presents Its First Ever Latin Music Memorabilia Silent Auction at the Heineken Lounge, April 7-9.
Bid on memorabilia from artists including Chayanne, Don Omar, Mala Rodriguez, Black Guayaba and more, benefiting the NALAC Fund for the Arts Heineken Green Ribbon Grant. Be the first to experience the new BeerTender®, an innovative appliance designed exclusively for the Heineken® DraughtKeg™ for an authentic beer experience at home.

Badges Sponsored by SESAC
Lanyards Sponsored by CMN
Registration Bags Sponsored by Target

Tequila Ranch in the Seminole Paradise is offering lunch specials for all conference badge holders!

RADIO DAY at the Billboard Latin Music Conference

All conference sessions are taking place in the Grand Ballroom.

12:00pm – 1:00pm
PEOPLE METER: Friend or Foe? Programmers, operators and Arbitron representatives discuss the pros and cons of the new People Meter for the Hispanic marketplace.
Moderator:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard
Speakers:
Stacie de Armas, Director, Multicultural Services, Arbitron Inc.
Ed Cohen, Vice President-Research Policy and Communication, Arbitron, Inc.
Frank Flores, VP & Marketing Manager, SBS New York
Jim Lawson, VP/Programming-Hispanic Division, Clear Channel Communications
Ceril Shagrin, Executive VP, Corporate Research, Univision Communications Inc

1:15pm – 2:15pm
MORNING RADIO IN THE POST-IMUS ERA:
Join some of today’s top on-air personalities to debate and discuss what is appropriate and inappropriate for morning radio.
Moderator:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard
Speakers:
El Chulo de la Manana y La Bola, Morning Personalities, La Ley, Chicago
Javier Ceriani, Host, Zona Cero (WCMQ, Clasica 92.3)
Enrique Santos & Joe Ferrero, Morning Personalities, Univision Radio

2:30pm – 3:30pm
HABLANDO ESPAÑOL, Listening In English: Does programming "en ingles" expand Latin radio's reach? Several stations have expanded their formats to include English programming. Does it work?
Moderator:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard
Speaker:
Pio Ferro, VP Programming, SBS

3:45pm - 4:15pm
SPANISH LANGUAGE RADIO: CHANGE AND EVOLUTION
A Keynote Presentation by:
Gary Stone, COO, Univision Radio

4:30pm – 5:30pm
PROGRAMMING LOCALLY:
Top programmers in key markets discuss strategies for capturing changing audiences.
Moderator:
Jackie Madrigal, Editor, Latin Formats, Radio & Records, Inc.
Speakers:
Julie Garza, WYMY-FM, Program Director & On Air Personality
Raymond Hernández, Programming/Promotions Director, WRLX-FM (West Palm Beach)
Eddie "Mozkito" Cruz, Programming Director, KQSP AM
Raymond Hernandez, Programming/Promotions Director, WRLX-FM

Immediately following…
Hard Rock Café (located inside the Seminole Hard Rock Hotel & Casino)
RADIO MIXER HOSTED BY LINDORO ENTERTAINMENT
Live Performances by:

Jimmy Flavorr,                         Nelia,                              Pablo Cepeda
Lindoro Entertainment           In House Digital           Grez Production

Ponzona Musical
Latin Power Music

Tuesday, April 8
9:00am- 5:00pm
REGISTRATION

All conference sessions are taking place in the Grand Ballroom.

9:30am - 10:30am
THE DISTRIBUTION CONNECTION- Every Means, Every Outlet:
Top distributors and retailers talk about the shift in sales and reveal strategies to stay ahead of the game.
Moderator:
Geoff Mayfield, Director of Charts/Senior Analyst, Billboard
Speakers:
Michael Donohue, Senior VP of Sales, Alliance Entertainment
John Jones, Sr. VP of Content, MusicNet
Nydia Laner, VP of Latin Sales, Universal Music Distribution
Craig Pape, Content Manager, Music Amazon
Johnny Phillips, VP, Select-O-Hits, Inc.
Jeff Young, VP of Sales, Univision Music Group

10:30am - 11:30am
THE "NEW" MUSIC BUSINESS: Increasingly, all operations are under one roof and artists are expanding beyond album deals. Labels, managers, sponsors and concert promoters discuss the advantages of new models.
Moderator:
Leslie Jose Zigel, Esq. , President, ZIGLAW
Speakers:
Amir Agai, Partner, Sei Track
Gabriel Fregoso, Founder, Executive VP, DBC Entertainment
Ruben Leyva, Managing Director, Sony BMG/Day 1 Entertainment
Diana Reyes, Artist, Founder, DBC Entertainment
Guillermo Rosas, Chief Executive Officer, Roptus, Inc.
Oswaldo Rossi, Director, Legal & Business Affairs, EMI Televisa Music

11:45am - 12:45pm
THE DIGITAL ARENA- From Distribution to new opportunities:
You’re online...now what? Discover how to maximize your opportunities and get the most out of digital distribution and online exposure.
Moderator:
Judy Cantor-Navas, Managing Editor, Billboardenespanol.com
Speakers:
David Chitel, President Live and Publishing, Batanga
Victor A. Kong, VP and Managing Director, MySpace Latin America
Michael Romero, Sr Director Global Retail Marketing, Mobile Consumer Solutions, SanDisk Corporation
Angela Sanchez, Sr. Director of Marketing/Digital, Universal Music Group Distribution
Angel Sepulveda, Executive Director of Programming, Terra Networks USA

12:45pm - 1:45pm
LUNCH BREAK
Tequila Ranch in the Seminole Paradise is offering lunch specials for all conference badge holders!

1:45pm - 3:00pm
HOW I WROTE THAT SONG: BMI presents its acclaimed panel. Top songwriters tell the stories behind their hit songs and perform them live.
Moderator:
Delia Orjuelo, VP of Latin Music, BMI
Speakers:
Pablo Castro
Bruno Danzza
Espinoza Paz
Luigi Giraldo
Ramón Gonzalez Mora
Gustavo Laureano

3:15pm - 4:30pm
THE NEW U.S. LATIN YOUTH: As a prelude to our popular teen panel, the managing directors of mun2 and MTVTr3s, the leading Latin youth channels in the country, tell us who they are talking to, and how.
Moderator:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard
Speakers:
Lucia Ballas-Traynor, General Manager, MTV tr3s
Alex Pels, General Manager, mun2

4:45pm-6:00pm
THE TEEN PANEL
Sponsored By mun2
Presentation by Robert Isaac, Manager of Music Scheduling, mun2
Our traditional teen focus group holds back nothing when it comes to giving the down and dirty on their music habits.
Moderators:
Ayala Ben-Yehuda, Latin Correspondent, Billboard
Robert Isaac, Manager of Music Scheduling, mun2
Teen Panelists:
Daniela Acosta
Yeneis Valencia
Fabby Valencia
Kevin Rhodes
Neysha Pacheco
Jonathan Gomez
Adriana Martinez
Emilie Collongette
Nicole Vallecillo

6:30pm- 8:30pm
POOLSIDE NETWORKING COCKTAIL RECEPTION
Hosted by Navarro Entertainment
Performances by:


Los Diamantes        Huicho Dominguez              Brandon


Julian Gomez y                Jorge Meza               Jossie Cordoba
    Tamborazo
Duranguense

...plus DJ Carlos Sarli

8:30pm – 10:00pm
Hard Rock Café (located inside the Seminole Hard Rock Hotel & Casino)
EL DIRECTV Más “Experiencia Exclusiva” Evento
Featuring live entertainment

10:00pm
LIVE ARTIST SHOWCASE
Sponsored by Era Music Entertainment
Flavour Coconut Grove (2895 McFarlane Rd.)
Performances by:


Carmen Jara                    Ana Cristina                Bryan Gonzalez


Rebelion Chicana            Alejandro Radilla   Jorge EL GUERO Valois

Plus...
ALIADOS
Julian Hernandez

Wednesday, April 9
9:30am - 5:00pm
REGISTRATION

All conference sessions are taking place in the Grand Ballroom.

10:00am - 10:30am
THE STATE OF THE LATIN AMERICAN DIGITAL MARKET –
Presentation by:
Geoff Mayfield, Director of Charts/Senior Analyst, Billboard
Juan Paz, Analyst / Digital Strategy Consultant, Music Ally - The digital music business experts

10:45am - 11:15am
MTV Tr3's Press Conference

11:15am - 11:30am
BillboardenEspanol.com Introduction

11:30am - 12:45pm
URBAN MOVES
Sponsored by MTV Tr3's
Is it possible to cross over Latin urban acts into the mainstream? Artists, labels and promoters tell us what works/what doesn't.
Moderator:
Tamara Conniff, Group Editorial Director, Billboard
Speakers:
Kat De Luna
The D.E.Y.
Tego Calderon
Sergio George, Producer
Jesus L. Lara, Senior VP, Music and Talent/Artist Relations, MTV Tr3s and MTV/VH1 Latin America
Jerry Blair, Principal, Fuerte/Manager, Mika
Marcello “Cool” Valenzano, Producer
Rick Valenzuela, Co- President, RIKRAF Ent. LLC.
Boy Wonder

12:45pm - 2:00pm
LUNCH BREAK

2:00pm – 3:15pm
WISIN & YANDEL: The New Business Model
A new business case study with reggaetón’s top selling duo- Juan Luis Morera Luna (Wisin) and Llandel Veguilla Malavé (Yandel), management and sponsors.
Moderator:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard
Speakers:
Juan Luis Morera Luna “Wisin”
Llandel Veguilla Malavé “Yandel”
Edgar Andino, Manager
Nestor Ponce De León, Owner/ President, Mymobile
Javier Farfan, Sr. Manager, Culture Marketing, Zune
Frances Rodriguez, Corporate Communications Manager, SunCom Wireless
Shanna Parra, Regional Marketing Platforms Manager, PepsiCo International

3:30pm - 4:45pm
THE BILLBOARD Q&A with ENRIQUE IGLESIAS
Presented by Heineken

In the wake of the release of "95/08," his first Spanish language, all-hits album, Enrique Iglesias talks about the secrets in crafting nearly two decades of hits and new strategies in a changing music market.
Moderator:
Leila Cobo, Executive Director of Content & Programming for Latin Music & Entertainment, Billboard

5:00pm - 6:00pm
HEINEKEN HAPPY HOUR
at the Heineken Lounge

6:30pm - 9:30pm
ASCAP ACOUSTIC SHOWCASE
Jazziz (5751 Seminole Way, Hollywood)
Located in Seminole Paradise at The Hard Rock Hotel & Casino
Performances by:


Yoel Henriquez             Daniel Santacruz      LOCOS POR JUANA

9:30pm
THE BILLBOARD BASH AT SPIRITS NIGHTCLUB!
Presented by Heineken
In Association with Target and SanDisk
Hosted by Verizon & Gallo
The official pre-awards show party with red carpet appearances, presentations and performances by 2008 Billboard Latin Music Awards finalists!
Performances by:
Black Guayaba
Diana Reyes
Juan
Kinto Sol
La Arroilladora Banda El Limon

Thursday, April 10
8:00am - 2:00pm
REGISTRATION & LAST CHANCE FOR TICKET PICK UP

All conference sessions are taking place in the Grand Ballroom.

8:00am - 12:15 p.m.
BONUS PROGRAMMING!
Voz Latina 2008
Marketing Strategies to Reach a New Generation of Hispanic Consumers
Hosted by Marketing y Medios, Adweek, Brandweek, Mediaweek

8:00am – 9:00 am
REGISTRATION, CONTINENTAL BREAKFAST & EXHIBITS

9:00am – 9:15 am
WELCOME ADDRESS
Della de Lafuente, Senior Editor, Adweek’s Marketing y Medios

9:15am – 9:55 am
OPENING ADDRESS
UNDERSTANDING CHANGING PATTERNS IN HISPANIC IDENTITY
Today’s sought-after bilingual Hispanic consumer is straddling tradition and new world identity. How can you revise your traditional marketing tactics to include new messages that will resonate with this key consumer segment? Explore the best ways to embrace emerging trends as well as new opportunities to enhance your marketing strategies.
Speaker:
Christy Haubegger, Agent, Creative Artists Agency

10:00am – 10:30 am
REACH HISPANIC CONSUMERS THROUGH MOBILE MARKETING
According the Mobile Marketing Association, Hispanics use their mobile devices more often than any other group within the consumer market. Join HipCricket’s Ivan Braiker and other leaders of the mobile industry to examine how you can successfully drive listenership, viewership, brand loyalty and revenue through sophisticated mobile messages.
Moderator:
Ivan Braiker, Chief Executive Officer, HipCricket

10:30am – 11:00 am
NETWORKING BREAK

11:00am – 11:30 am
BUILDING A MUSIC AND ENTERTAINMENT PLATFORM FOR THE HISPANIC ONLINE COMMUNITY
Partnering with LatinWorks, Batanga is poised to serve the Hispanic community online through music, videos and entertainment. Learn how new marketing efforts, including an increase in social networking content, can raise awareness in the competitive online space for young Latinos.
Speakers:
Sergio Alcocer, President/Chief Creative Officer, LatinWorks
Rick Marroquin, Chief Marketing Officer, Batanga, Inc.

11:30am – 12:15 pm
UTILIZING EMERGING DIGITAL MEDIA PLATFORMS
Hispanics share, learn and revel in their culture through emerging digital media platforms. Hear from some of today’s top radio, online, television and mobile experts who will explore effective multiplatform digital marketing strategies to connect with a new generation of Hispanic consumers.
Moderator:
Gonzalo Perez, Owner, Motivo Insights
Kymber Umaña, Multicultural Marketing Manager, Sprint
Maribel Viteri, Marketing Director, ESPN Deportes
Christine Webster Moore, VP Business Initiatives, Best Buy

7:00pm
THE BILLBOARD LATIN MUSIC AWARDS LIVE!!!
Produced & Broadcast Live by Telemundo
at The Hard Rock Live

Lifetime Achievement Award Recipient:
Conjunto Primavera

Spirit of Hope Recipient:
Juanes

STAY TUNED FOR THE STAR-STUDDED LINE UP!

Official Awards Show Coverage:
www.yahootelemundo.com/premiosbillboard

IMPORTANT:
Tickets are required for admittance to the AWARDS SHOW. Invitations are required for entry to the AFTER PARTY. There will be no exceptions.

11:30pm
PASSION
Awards After-Party
Presented by Heineken
In Association with Target and SanDisk
Hosted by Verizon & Gallo
The hottest party of the year!