Publicists and journalists attempted to come to terms at the "Give Me the Cover!" panel, sponsored by Reggaetón Wear. From left: Billboard executive editor/associate publisher and panel moderator Tamara Conniff, MTV Urge Latin and world music programmer Judy Cantor Navas, Ocean Drive en Español editor-in-chief Fify Castany, Frontera Visual president Felix Castillo, A League of Their Own partner Alba Egan, ALPE president Celeste Rodas Juarez, the New York Post's Javier Orellana and Rogers & Cowan VP John Reilly.