The conference opened with a discussion on maximizing the Internet's possibilities, sponsored by elhood.com. From left: Hoodiny Entertainment/elhood.com president Demian Bellumio; FIM International (MySpace) senior VP/GM Travis Katz; Billboard executive director/Latin content and panel moderator Leila Cobo; In-Style Software principal Diego Prusky; and Rafael Urbina, CEO of Batanga, which had an interactive booth at the conference lobby.