The Digital Entertainment Media & Marketing Excellence Awards honor the visionaries, entrepreneurs and branding experts in the entertainment media & marketing arena. Our award winners embrace the technology of the future and are forward-thinking and innovative.

With awards in 21 categories, including games, music, advertising, film, television and video, we are pleased to recognize the cutting-edge developments and thought leaders shaping the future of entertainment.

SUBMIT YOUR MATERIALS TODAY for the Billboard 3rd DEMMX Awards and join the illustrious list of influencers who have been honored in this arena.



Looking for a complete 360 view on the rapidly evolving digital entertainment, marketing and media landscape? Attend DEMMX - showcasing and honoring Digital Entertainment, Media + Marketing Excellence. In its third year, the DEMMX Conference and Awards is the ultimate event to network with the top thought leaders and showcase the hottest talent! From music and the movies to videogames, sports and electronic media, the dynamic digital space is blowing tradition out of the water in a revolution already in full swing. This must attend event will give you a complete view of the state of the digital nation with insights, analysis and predictive information that will make you smarter both professionally and personally.

The 2-day DEMMX Conference & Awards will take place November 29-30, 2006 at the Hyatt Regency Century Plaza in Los Angeles.

Submissions Deadline - October 7
Announcement of Finalists - By November 11
Awards Show - November 29



Don't get lost in the digital divide - DEMMX will propel you into the future, armed with actionable strategies to leverage your own brand content, technology and individual assets in the digital entertainment space. Here are the top five reasons to attend:

1. You'll hear from widely recognized experts on the latest trends in digital entertainment and media, including branded and embedded entertainment, videogames and mobile.

2. Be the first to get the inside track on new product launches.

3. Who's making money? Profit from the insights and experience of successful marketers who have found the magic formula for ROI.

4. Find out how user-generated content, open source programming and on-demand downloads are becoming the new paradigm.

5. Network socially and commercially with other creative executives who are making the digital space a goldmine.



For exciting sponsorship opportunities, contact Karl Vontz at 415.738.0745 or
kvontz@billboard.com



Hyatt Regency Century Plaza
2025 Avenue of the Stars,
Los Angeles, California, USA 90067
Tel: 310 228 1234 Fax: 310 551 3355
www.centuryplaza.hyatt.com
**Mention the DEMMX Conference & Awards for discounted room rate





BEST OF SHOW
Visionary of the Year
Innovator of the Year
Brand of the Year

GAMES
Game Innovation of the Year
Console Game of the Year
Mobile Phone Game of the Year
Casual Game of the Year
Multiplayer Game of the Year
Advergame of the Year
Best Use of Sound in a Game


MUSIC
Digital Music Innovation of the Year
Best Use of Technology by an Artist
Best Radio Service
Best Downloadable or Subscription Music Service
Best Digital Music Community
Music DVD of the Year


FILM, TELEVISION & VIDEO
DVD of the Year
Television Technology of the Year
Best Interactive Television Programming
Most Innovative Use of Technology for Advertising
Best Video On-demand Service

BEST OF SHOW
Visionary of the Year
Awarded to the individual whose ideas, achievements and vision have provided invaluable direction, leadership and voice to the digital entertainment industry.

Innovator of the Year
Awarded to the company or individual(s) whose creative or technological development(s) had the most profound impact on the digital entertainment industry by revealing a new approach or idea that is leading the industry in a new direction.

Brand of the Year
Awarded to the company that has made the most significant advances in solidifying its identity as a leader in the digital entertainment industry. The award reflects the ability to build customer loyalty by identifying value and quality with a brand.

GAMES
Game Innovation of the Year
Awarded to the technology, application, platform, accessory or device that has had the most profound impact on the game industry by revealing a new approach or idea that is leading the industry in a new direction.

Console Game of the Year
Awarded to the best overall game playable on a console system, including Xbox, Playstation 2, Gamecube and next-generation console technologies. All genres will be considered.

Mobile Phone Game of the Year
Awarded to the best game created for play on a mobile phone. All genres will be considered.

Casual Game of the Year
Awarded to the best casual game, typically a web or downloadable game less than 15MB, where the primary method of distribution requires download to, installation on, and execution from the end-user's hard-drive. All genres will be considered.

Multiplayer Game of the Year
Awarded to the best game played online or via a mobile device simultaneously by more than one player.

Advergame of the Year
Awarded to the best game played online or via a mobile device created expressly for promotion and/or branding of a non-gaming product.

Best Use of Sound in a Game
Awarded to the best creative and innovative use of music and/or sound effects in a game's soundtrack or original score across any gaming platform.

MUSIC
Digital Music Innovation of the Year
Awarded to the technology, application, platform, accessory or device that has had the most profound impact on the music industry by revealing a new approach or idea that is leading the industry in a new direction.

Best Use of Technology by an Artist
Awarded to the band or individual artist who best utilizes digital technologies in connection with the promotion and/or distribution of music and/or music-related events. Examples might include use of software, website(s), email, mobile or wireless applications, television, games, DVDs or other digital technologies or some combination thereof in connection with a specific campaign.

Best Radio Service
Awarded to the best radio service (digital, Internet, satellite or other format) with respect to variety, innovation and user experience.

Best Downloadable or Subscription Music Service
Awarded to the best downloadable or subscription music service (digital, Internet, satellite or other format) with respect to variety, innovation and user experience.

Best Digital Music Community
Awarded to the best music community devoted to providing music news, information, reviews, etc in a digital format.

Music DVD of the Year
Awarded to the best use of digital technologies in a DVD issued by a band or individual artist.

FILM, TELEVISION & VIDEO DVD of the Year
Awarded to the best overall use of digital technologies in a non-music DVD (including extras, user interface, etc.).

Television Technology of the Year
Awarded to the technology, application, platform, accessory or device that has the most profound impact on the television industry by revealing a new approach or idea that takes the industry in a new direction.

Best Interactive Television Programming
Awarded to the best use of digital technologies to engage users in an interactive television environment.

Most Innovative Use of Technology for Advertising
Awarded to the most innovative use digital technologies in an advertising campaign utilizing film, television or video to promote any product or service on any platform.

Best Video On-demand Service
Awarded to the best video on-demand service on any platform with respect to selection, user interface, usability and customer experience.


2006 Awards Jurors Category
Suzie Reider, GameSpot Games
Dan Scherlis, Etherplay Games
Eric Zimmerman, gameLab Games
Robert Tercek, Multimedia Networks Games
Ted Cohen, TAG Strategic Music
Dave Ulmer, Motorola Media Solutions Music
Brian Garrity, Billboard Music
Gary Cohen, AOL Music Music
Jim Griffin, Cherry Lane Digital Music
Don Levy, Sony Pictures Digital TV
Mika Salmi, AtomFilms, Shockwave.com TV
Rick Mandler, ABC Enhanced Television TV
Larry Gerbrandt, Nielsen Entertainment TV
Allison Dollar, iTV Alliance TV
John Kilcullen, Billboard Co-Chair
Ned Sherman, Digital Media Wire Co-Chair


Click here to view a
Sample Entry Form.





ELIGIBILITY
The 2006 awards are open to any individual, company, business, innovation or project that has launched, been redeveloped or shown substantial measurable progress during the awards period, which runs from October 16, 2005 until September 30, 2006.

Entries must fall into one of the awards categories. Entries may be submitted in multiple categories, but may not be submitted more than once per category. There is no limit to the number of entries that may be submitted by any entrant, however, a complete entry form and separate entry fee must be submitted with each entry.

The company or employer of a juror may submit entries, however, the juror must recuse himself from judging particular categories where his or her company or employer has entered submissions.

The Awards Co-Chairs in their sole discretion reserve the right to disqualify any entry or juror at any point in the judging process on the basis of the appearance of impropriety.


INELIGIBLE ENTRIES
Submissions that contain pornographic material, make defamatory statements, promote "hate" messages or are otherwise offensive in the sole discretion of the Awards Co-Chairs are not eligible for entry. Ineligible entries may be disqualified at any point without notification. All entries are non-refundable.


DEADLINES: The final deadline for entries for the 2006 Awards is October 7, 2006. All entry forms and full payment of the entry fees must be received by this date to be eligible for entry. Entries will only be received on-line.

ENTRY FEES & DETAILS
$250.00 per entry. CLICK HERE TO SUBMIT YOUR ENTRY.

Entry fees are non-refundable once entries have been processed.

All entry payments will be received online. Once the payment is processed, you will receive an e-mail confirmation with the details outlining how to submit your physical and/or electronic materials. Only nominated entries will be notified beyond the submission point.

All submissions will need the following materials to be mailed in to our awards submission office. Please send 8 discs with the following materials:

-  The submission
-  Completed and signed Entry Form
-  Supporting Materials


Entry Form: You will receive this form in the email confirmation once your submission payment has been processed. Please fill out the details and send with your entry. This should be included on each of the 8 discs with your entry.

Entry Description: This is optional, but if you would like to send a short description of your entry, please create a document (no more than 300 words), titled ENTRY DESCRIPTION. This should be included on each of the 8 discs with your entry. Click here to view a Sample Entry Form.

Supporting Materials: Please submit 8 copies of any physical supporting materials. If you are submitting an entry for the BEST OF SHOW CATEGORY, please include 20 copies of supporting materials. AWARDS CO-CHAIRS & SELECTION OF JURORS
The 2006 Awards co-chairs are John Kilcullen, President, VNU Music & Literary Group and Publisher, Billboard and Ned Sherman, Co-Founder and CEO, Digital Media Wire, Inc. The categories are determined at the sole discretion of the awards co-chairs. Click here to view the list of categories.

Jurors for the awards are determined at the sole discretion of the awards co-chairs. Jurors are generally senior executives of leading entertainment companies, academics and editors, publishers and writers of major North American media outlets. There are 5 to 7 jurors in each jury for the 2006 awards.


JUDGING PROCESS
Entries will be judged on the basis of the information provided by entrants on the completed entry form and the supporting materials.

All eligible entries will be reviewed, and a short list of entries will be nominated for consideration of the jurors for each category. The Awards Co-Chairs and jurors may draw upon their own experiences to nominate entries to be included in the short list. The jurors will then select 4 finalists and a winner in each category. In the event of a tie, the Awards Co-Chairs will determine the winner in a particular category.

Throughout the review and judging process, entries will be evaluated based on specific criteria relevant to each category as set out in the category descriptions. Particular focus will be given to:

Innovation - impact on the industry
Creativity - technical and commercial
Content - compelling and unique
Interactivity - user interface and user experience
Business benefits and market success


The jury process is a silent vote process that is designed to minimize personal, non-objective beliefs from undue influence on other jurors. This is done to allow each juror to make their judgments based upon personal experience and not upon the experience of others.

Details of the jury meetings will not be disclosed. The jury decisions are final and no correspondence will be entered into regarding them.


THE AWARDS BANQUET
Winners will be announced at the 2006 Awards Banquet at the Los Angeles Ballroom, Hyatt Regency Century Plaza in Los Angeles on the evening of November 29, 2006, as part of the DEMMX Conference.

TERMS & CONDITIONS OF ENTRY
Each entrant represents, warrants and agrees that it owns the rights to all materials supplied in connection with an awards entry and such materials do not and will not defame, infringe or violate the trademark, copyright, patent or privacy rights or any other rights or any third party and are not the subject of any actual or threatened litigation or claim. Entrant shall indemnify VNU Business Media and Digital Media Wire, Inc. and their affiliated entities, assigns and licensees against any loss, cost or damage (including reasonable attorneys' fees) arising out of or in connection with any breach of any of the aforesaid representations, warranties or agreements.

By entering the Awards, each entrant expressly authorizes VNU Business Media and Digital Media Wire, Inc. to use the specific text and visual materials submitted for the purposes of promoting the Awards in presentations, reports for publication, website and media activities as well as other forms of promotions/publicity materials in all media now known or hereafter developed.

Submission of an entry that meets all eligibility requirements and full payment of the entry fee by the deadline as stated herein ensures that the entry will be reviewed and considered for nomination. No other representation or warranty is made concerning entries and all implied warranties are hereby expressly disclaimed.

If for any reason the Awards are not capable of running as planned due to acts beyond the control of VNU Business Media and Digital Media Wire, Inc, including acts of force majeure, acts of war, domestic terrorism, fraud, technical failures, or any other causes beyond the control of VNU Business Media and Digital Media Wire, Inc., which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Awards, VNU Business Media and Digital Media Wire, Inc. reserve the right at their sole discretion, to terminate or cancel the Awards without any liability except the return of entry fees paid. The Awards shall be governed by the laws of the state of New York without regard to its conflicts of laws principles and any action shall take place in the courts of the state of New York.

If an entry is nominated for an award or receives an award, the manner and details of announcing such nomination and award is strictly within the discretion of Awards. Entrant understands and acknowledges that all awards may not be given or publicized in the same manner, and some may be presented at the 2004 Awards Banquet while others may not.

CONTACTS
Need help or have a question?
Contact Ned Sherman, Digital Media Wire, Inc.
Phone: 310.855.0033
Fax: 323.372.3849
info@digitalentertainmentawards.com



DEMMX Conference & Awards Registration Rates

General Registration
Before 10/26: $695
10/27-11/28: $895
On-site: $995

MMA Member Registration
Before 9/22: $625
9/23-10/26: $715
10/27-11/28: $805
On-site: $895



CLICK HERE TO REGISTER


Group Registration
Register 3 people and the 4th person attends for FREE! Register the first three people through this web site. Then e-mail conferences@vnubusinessmedia.com or call 646.654.5170 for details about the complimentary registration.